Text of PM’s address at National Hand-loom Day

Published By : Admin | August 7, 2015 | 16:38 IST
શેર
 
Comments
We need to make our handloom tradition the centrepiece of fashion for India and the world: PM
We should enlarge the scope of e-commerce for sale of handloom products: PM Modi
Government is committed to extend robust social security cover to weaver families: PM
The handloom sector has inherent strengths that we need to market: PM
Handloom can be our weapon against poverty, says PM Modi
Innovative  design backed by good marketing is essential for promotion of handlooms: PM

वणक्कम्, 

Weaver brothers and sisters Awardees Ladies and Gentlemen 

तमील नाट्टुक्कु वन्ददिल् ।। मीक्क मगील्ची ।

नेशवालअ अन्बरगलै ।। काण्बदिल् ।। मेलूम् मगील्ची


सबसे पहले तमिलनाडु की मुख्यमंत्री आदरणीय डॉक्टर जे. जयललिता जी का, Tamil Nadu Government का और तमिलनाडु के नागरिकों का हृदय से अभिनंदन करता हूं कि आपने एक महत्वपूर्ण कार्यक्रम को एक host के रूप में तमिलनाडु में मनाया। आज राष्ट्रीय Handloom Day का प्रारंभ हो रहा है और तमिलनाडु से हो रहा है सामान्य रूप से सरकार को सब चीज दिल्ली में करने की आदत है, लेकिन मेरी कोशिश है कि सरकार दिल्ली से बाहर निकले और आज पूरी दिल्ली सरकार तमिलनाडु में मौजूद है। 

I congratulate you and extend my best wishes on the occasion of the first National Handloom Day. 

The Swadeshi movement was launched on 7th August, 1905. It is remembered as one of the major events of our freedom struggle. It was on this day that Indians started to boycott imported textiles. Therefore this day has a special significance for handlooms. Hence we have chosen this day to be celebrated as National Handlooms day.

आजादी का जंग जब चल रहा था, उस समय गुलामी से मुक्ति के लिए handloom एक हथियार था। आज आजाद भारत में गरीबी से मुक्ति के लिए handloom एक हथियार बन सकता है।

India is home to several world famous handloom products. To name a few we have Kanchivaram (कांजीवरम) of Tamil Nadu, Baluchari and Jamdani (बालुचारी and जामदानी) of West Bengal, Chanderi and Maheswari (चंदेरी and महेश्वरी) of Madhya Pradesh, Muga (मूगा) of Assam, Patola (पटोला) of Gujarat, Kani and Shehtoosh (कानी and शहतूश) of Jammu and Kashmir and Pochampally (पोचमपल्ली) of Andhra Pradesh. The handloom sector has inherent strengths that we need to market.

Handloom mainly uses natural fiber like cotton, silk, wool, jute etc. Therefore it is Eco-friendly. We can make it even more Eco-friendly by using vegetable dyes and other organic products.

Today people are very conscious of the environment and holistic healthcare. We need to exploit this in marketing handloom products both domestically and for exports. On 2nd October last year, I had asked people to use one item of Khadi to brighten the lives of artisans. I am informed that since then sale of Khadi has gone up by 60% as compared to the same period last year. मैंने पिछली बार, दिवाली से पहले मन की बात में लोगों से प्रार्थना की थी कि आप घर में पच्चीसों प्रकार की fabric रखते हैं। कोई रिश्तेदार आए तो बताते हैं कि मेरे पास ये है, ये है, ये है लेकिन एक खादी नहीं होता है। कम से कम घर में एकाध-एकाध चीज खादी की रखा करिए। इतनी से मेरी request को देशवासियों ने मान लिया और 60 प्रतिशत बिक्री बढ़ गई, गरीब के घर में दीया जला।

We now also need to give a similar call for handlooms. Can we not enhance use of handlooms in our daily lives? We have many options such as clothes curtains bed sheets table covers door mats and rugs just to name a few. This will not only support handlooms but will also support our weavers.

I am told that handlooms form 15% of total cloth consumption. If we raise this to just 20%, from 15% to 20%, it will give a huge boost to handlooms. Handloom turnover will increase by 33%.

People, especially women, wear handloom clothes on social occasions like marriages and major festivals. We need to popularize this among our youth. This will give the much-needed boost to the handloom sector.

मुझे कभी-कभी लगता है कि हम कभी Five Star Hotel में खाएं, Seven Star Hotel में खाना खाएं, लेकिन जब घर में मां के हाथ का खाना मिलता है तो उसका आनंद कुछ और होता है, एक अलग संतोष होता है, क्यों? क्योंकि मां जब खिलाती है, तब सिर्फ खाना नहीं खिलाती है, उसमें भरपूर प्यार भी मिला हुआ होता है और इसके कारण हमें संतोष भी उतना ही मिलता है। मैं कभी-कभी जब खादी या हैंडलूम पर सोचता हूं तो मुझे लगता है कि दुनिया की चाहे कितनी ही variety क्यों न पहन लें, लेकिन जब हैंडलूम या खादी की चीज लगती है, तो ऐसा ही लगता है, जैसे मां ने परोसा है, प्यार से परोसा है, प्यार से बनाया है। ये जो फर्क है, ये जो फर्क हम महसूस करेंगे तब हमें पता चलेगा कि ये कितनी प्यार से बनाई हुई चीज, मेरे शरीर पर मैंने धारण की है।

किसी बुनकर परिवार में हम जाएं, हम देखेंगे कि पूरे घर में 80% जगह, 80% place वो लूम के लिए देते हैं और 20% place में पूरा परिवार गुजारा करता है और जब एक साड़ी लूम की बनती हुई होती है, पांच महीने-छह महीने, एक-एक ताना-बाना का काम होता है, पूरा परिवार उस साड़ी को ऐसे बनाता है जैसे मां अपनी बेटी को बड़ा बना रही हो, जैसे अपनी बेटी का लालन-पालन करती हो, उस रूप में परिवार के अंदर पूरा परिवार, उस साड़ी को बुनता है और जब वो साड़ी घर से विदाई होकर के किसी दुल्हन के शरीर पर जाने वाली होती है, उस परिवार को भी उतनी ही आनंद होता है और वैसे ही उस साड़ी की विदाई करते हैं, जैसे मां-बाप अपनी लाडली की विदाई करते हैं। इतना प्यार उस बुनकर को उन कपड़ों को बुनते-बुनते हो जाता है।

..और बुनकर परिवार जो साड़ी बनाता है उसका इतना लगाव होता है कि 15-20 साल के बाद कोई मिल जाए और पता चले कि उसने वो साड़ी पहनी है, जो उन्होंने बनाई थी, उसे देखकर के उतना उनका मन भर आता है जैसे अपने परिवार का स्वजन मिला हो, इतना लगाव बुनकर को एक ताने और बाने के साथ होता है।



We need to take several initiatives to make handlooms fashionable. This can be done by bringing new designs and colour schemes, constantly evolving and innovating, ensuring quality. Fashion and design education in India also needs to be re-oriented. We need to make our handloom tradition the centerpiece of fashion for India and the world. 

We are committed to give a rightful place to our famous traditional handloom products. India Handloom Brand has been launched with the sole objective of winning the trust and confidence of customers. 

मुझे अभी किसी ने एक किताब दी थी। उस किताब में, दुनिया में हैंडलूम के भिन्न-भिन्न प्रकार, handicraft के भिन्न-भिन्न प्रकार के, किस शताब्दी में क्या-क्या काम होता है। दुनिया के भिन्न-भिन्न देशों के.. उन्होंने बड़ी ही एक tree बनाया है। कोई 1500 साल पुरानी चीजें थीं उसमें, कोई 1400 साल थी, कोई 1000 साल थी, कोई 200 साल थी। मैं हैरान था छोटे-छोटे देशों का भी उसमें नाम था, लेकिन पूरी उस tree में handicraft औऱ handloom की दुनिया में हिन्दुस्तान का नामो-निशान नहीं था। I was shocked, एक उनकी अज्ञानता के ऊपर और दूसरा हम लोगों ने कभी हमारी बातों को branding नहीं किया। दुनिया को पता तक नहीं कि एक जमाना था कि हमारे देश के बुनकरों और कारीगरों से बनाई हुई चीजें, दुनिया के पांचों खंडों में चाहे अफ्रीका हो, यूरोप हो, चाहे अरब राष्ट्र हो, चाहे China हो सब दूर हमारी चीजें बिकती थीं और उसको लेने के लिए दुनिया लालायित रहती थी। लेकिन आज जो लोग किताबें लिखते हैं उनको पता तक नहीं है कि हमारा कभी इतना भव्य इतिहास रहा है क्योंकि हमने हमारी चीजों का जो global branding करना चाहिए, global marketing करना चाहिए उसमें कहीं न कहीं हम कम पड़े हैं। 

कभी-कभी हम लोग सोचते हैं कि इस काम को कैसे बढाया जाए। छोटे-छोटे प्रयास भी भी हमें बहुत बड़ा परिवर्तन देते हैं। जैसे The film industry has a major role in popularizing fashion in India. And of course I know that Chennai is a big center of the film industry. Can our film makers decide that at least one out of five films will only use handlooms, handicrafts and khadi? 

हमारे फिल्म इंडस्ट्री वाले अपनी फिल्म को popular करने के लिए कुछ दृश्यों के विषयों में बताते हैं कि ये वहां का दृश्य है, ये ढिकना का shooting है तो automatic उनको देखने वाले मिल जाते हैं। अगर वे तय करें कि भई मैं पांच फिल्मों से एक फिल्म ऐसी बनाऊंगा,जिसमें हर कोई हैंडलूम का ही उपयोग होगा, सबके कपड़े भी हैंडलूम के होंगे, handicraft का उपयोग होगा, सारी चीजें ऐसी होगी। मैं उनको विश्वास दिलाता हूं, देश के करोड़ों बुनकर, करोड़ों कारीगर उनकी फिल्म देखने के लिए जरूर जाएंगे, अपने आप उनको मार्केट मिल जाएगा। 

आज के मैनेजमेंट गुरु जब industrial development की बात करते हैं तो cluster concept की बात करते हैं तो cluster को promote करने की बात करते हैं। हमारे पूर्वजों ने सदियों पहले अगर हम सिर्फ handloom और handicraft को देखें तो हमें पता चलेगा कि कैसे cluster से हमारे यहां काम होता था। अब देखिए उत्तर प्रदेश जाइए तो बनारस handloom का एक बहुत बड़ा cluster बना हुआ है। अगर आप यहां कांचीपुरम जाइए, आपको handloom का बहुत बड़ा cluster बना हुआ आपको दिखाई देगा, आप देवगिरी जाइए, महाराष्ट्र में आपको बहुत बड़ा हैंडलूम का cluster बना हुआ दिखाई देगा यानि उस समय भी चाहे supply chain की बात हो, चाहे marketing की बात हो, चाहे cluster development की बात हो, चाहे raw material supply की बात हो। आज के जितने भी मैनेजमेंट गुरु जो बातें बताते हैं वो सदियों से handloom-handicraft की दुनिया में हमारे पूर्वजों ने develop किया हुआ था।

Recently, we have launched the “Digital India Movement”. which will soon connect all Indians through the Internet. Young consumers are now buying extensively through e-commerce platforms. Therefore we should enlarge the scope of e-commerce for sale of handloom products.

As we develop markets for handlooms we also need to extend support to our weavers on the production side. I am happy to learn that the National Handloom Development Corporation supplied 27% more yarn during 2014-15 as compared to the previous year.

Assistance to individual weavers for building work sheds and purchasing loom and accessories will now be directly transferred to their bank accounts. We have taken a major step for developing handloom clusters at the block level. Earlier, assistance of only about 60 lakhs rupees was being given for one handloom cluster. This has now been increased up to 2 crore rupees.

पहले बिचौलिये और दलालों की दुनिया चलती थी। अब सीधा बैंक अकाउंट में weaver के पास पैसा पहुंचेगा। दूसरा, पहले जो shed के लिए आपको सात लाख रुपया दिया जाता था, अब दो करोड़ रुपया दिया जाएगा।

The main objective of all our efforts is to increase wages of our weavers. Weaving is a very laborious job. In some cases, a weaver takes months to weave a single saree. We need to put in place systems that will ensure that they are paid their rightful wages. We also need to improve technology to enhance productivity and reduce labour in the pre-loom activity.

This will help enhance income levels. Apart from increasing incomes our Government is also committed to extend robust social security cover to weaver families.

We have launched a national drive for financial inclusion through Jan Dhan Yojana. Recently we have also launched three new social security schemes intended to benefit unorganized sectors.

The Pradhan Mantri Jeevan Jyoti Beema Yojana will provide life insurance. The Pradhan Mantri Suraksha Beema Yojana will give you accident insurance cover. The Atal Pension Yojana will give you a pension from the age of 60. You can protect your future by paying a small amount every month.

I call upon all of you to join these schemes and also ask your friends and relatives to do so.

To address financing problems of Micro, Small & Medium Industries the Government has announced the creation of a MUDRA Bank. This bank has a corpus of Rs. 20,000 crores and a credit guarantee corpus of Rs. 3,000 crores. MUDRA Bank would ensure that at least 60% of the credit flows to loans of less than Rs. 50,000.

I am sure this initiative will benefit handloom weavers in a big way.

I congratulate all those who are being awarded today. Their expertise should be utilized for skill development programmes, as well as for production of master pieces for display.

Innovative design backed by good marketing is essential for promotion of handlooms. In this context I would like the request to the Textile Ministry to consider holding competitions and giving awards for design creation and marketing of handloom products.

National Handloom Day celebrations should not end with just a ceremony today. We have to make this a continuous movement. A movement to popularize Handlooms and to improve the lives of our weavers.

एक प्रकार से बुनकर परिवार से जुड़े लोग उनका पूरा हिसाब-किताब ताने-बाने के साथ जुड़ा हुआ है। सारा खेल ताना और बाना से बना हुआ है।

अब समय की मांग है कि हम एक नये सिरे से इस चीज का आगे बढ़ाए। हमारे पास जो परंपरागत कला है उस ताने को आधुनिक बाने के साथ कैसे जोड़े?

Handloom में ज्‍यादातर महिलाएं हैं। Handloom गांवो में है। समय की मांग है कि गांव का ताना global बाने के साथ कैसे जुड़े और गांव का ताना और global बाने का मिलन कैसे हम?

समय की मांग है कि गरीबी का ताना और अमीरी का बाना दोनों को जोड़ करके हम आर्थिक समृद्धि की दिशा में handloom को आगे बढ़ाए। उत्‍तर-दक्षिण का ताना और पूरब-पश्चिम का बाना भारत के कोने-कोने में पड़ी इस कला को एक दूसरे से परिचित करा करके एक महाशक्ति के रूप में handloom को कैसे उभारे?

गांव का un-skill से ले करके दुनिया के हर high-skill के साथ एक तरफ un-skill का ताना, तो दूसरी तरफ high skill का बाना। इस ताने और बाने के मिलन से हम handloom के उद्योग को नई ऊंचाईयों पर कैसे ले जाए।

Zero defect का ताना, Zero effect का बाना और हम हमारा ऐसा product करे जो दुनिया को भा जाए और जो environment के लिए सहायक हो, उपकारक हो, environment friendly हो।

मैं फिर एक बार आज सम्‍मान प्राप्‍त करने वाले सभी हमारे कारीगर भाईयों-बहनों का सम्‍मान करता हूं, अभिनंदन करता हूं और तमिलनाडु की सरकार का, नागरिकों का हृदय से अभिनंदन करता हूं। बहुत बहुत धन्‍यवाद।

'મન કી બાત' માટે તમારા વિચારો અને સૂચનો શેર કરો.
21 Exclusive Photos of PM Modi from 2021
Explore More
ઉત્તર પ્રદેશના વારાણસીમાં કાશી વિશ્વનાથ ધામના ઉદ્દઘાટન પ્રસંગે પ્રધાનમંત્રીના સંબોધનનો મૂળપાઠ

લોકપ્રિય ભાષણો

ઉત્તર પ્રદેશના વારાણસીમાં કાશી વિશ્વનાથ ધામના ઉદ્દઘાટન પ્રસંગે પ્રધાનમંત્રીના સંબોધનનો મૂળપાઠ
 Indian CEOs believe economic growth will improve over next 12 months: Survey

Media Coverage

Indian CEOs believe economic growth will improve over next 12 months: Survey
...

Nm on the go

Always be the first to hear from the PM. Get the App Now!
...
This is the best time to invest in India: PM Modi at World Economic Forum's Davos Agenda
January 17, 2022
શેર
 
Comments
“During Corona time, India saved many lives by supplying essential medicines and vaccines while following its vision of ‘One Earth, One Health’”
“India is committed to become world’s reliable partner in global supply-chains”
“This is the best time to invest in India”
“Not only India is focussing on easing the processes in its quest for self-reliance, it is also incentivizing investment and production”
“India is making policies keeping in mind the goals of next 25 years. In this time period, the country has kept the goals of high growth and saturation of welfare and wellness. This period of growth will be green, clean, sustainable as well as reliable”
“‘Throw away’ culture and consumerism has deepened the climate challenge. It is imperative to rapidly move from today’s ‘take-make-use-dispose’ economy to a circular economy”
“Turning L.I.F.E. into a mass movement can be a strong foundation for P-3 i.e ‘Pro Planet People”
“It is imperative that every democratic nation should push for reforms of the multilateral bodies so that they can come up to the task dealing with the challenges of the present and the future”

Namsakar!

On behalf of 130 crore Indians, I convey my greetings to the dignitaries from all over the world gathered at the World Economic Forum. Today when I am talking to you, India is tackling another Corona wave with caution and alertness. Parallelly, India is also moving ahead in the economic field with many promising results. Today, India is filled with the excitement of the celebrations of 75 years of its independence and also with the confidence of having administered 160 crore corona vaccine doses in just one year.

Friends,

A strong democracy like India has gifted the whole world a beautiful gift, a bouquet of hope. In this bouquet, we Indians have an unwavering trust on democracy; this bouquet has the technology that will empower the 21st century; and it also has temperament and the talent of us Indians. The Multi-Lingual, Multi-Cultural environment in which we Indians live is a great power not only of India but of the whole world.This strength teaches not only to think for oneself in times of crisis, but also to work for the humanity. During the Corona time, we have seen how India, following the vision of 'One Earth, One Health', is saving crores of lives by providing necessary medicines and vaccines to many countries. Today India is the world's third largest pharma producer; it’s a pharmacy to the world. Today, India is among those countries of the world whose health professionals and doctors are winning everyone's trust through their sensitivity and expertise.

Friends,

Sensitivity is tested in times of crisis, but India's strength is an example for the whole world at the moment. During this crisis, India's IT sector has saved all the countries of the world by working round the clock.Today India is sending record software engineers to the world. More than 50 lakh software developers are working in India. Today India has the third largest number of Unicorns in the world. More than 10 thousand start-ups have been registered in the last 6 months. Today India has a huge, secure and successful digital payments platform. Last month alone, 4.4 billion transactions have been done through Unified Payments Interface in India.

Friends,

The digital infrastructure that India has developed and adopted over the years has become a huge strength of India today. Technological solutions like Arogya-Setu App for tracking Corona Infections and CoWin Portal for Vaccination are a matter of pride for India. The online facilities offered by India's CoWin portal - from slot booking to certificate generation, has caught the attention of people from bigger countries as well.

Friends,

There was a time when India was identified with the license raj and majority of the things were controlled by the government. I understand the challenges that have been there for doing business in India in those days. We are constantly trying to overcome all the challenges. Today India is promoting Ease of Doing Business, minimizing government interference. India has made its corporate tax the most competitive in the world by simplifying and reducing it. Last year alone, we have eliminated more than 25 thousand compliances. India has regained the confidence of the business community by reforming measures like retrospective taxes. India has also deregulated many sectors like Drones, Space, Geo-spatial mapping. India has made major reforms in the outdated telecom regulations related to IT sector and BPO.

Friends,

India is committed to becoming a trusted partner in the world in global supply-chains. We are making way for free-trade agreement with many countries. The ability of Indians to adopt Innovation, new technology; the spirit of entrepreneurship of Indians; can give new energy to every global partner of ours. So this is the best time to invest in India. Entrepreneurship among Indian youth is at a new height today. In 2014 where there were few hundred registered startups in India, their numbers have crossed 60 thousand today. It also has more than 80 unicorns, of which more than 40 formed in 2021 itself. Just as expat Indians are showing their skills on the global stage, in the same way Indian youth are fully ready, geared up to give new heights to the all your businesses in India.

Friends,

India's commitment to deep economic reforms is another major reason that is making India the most attractive destination for investment today. During the Corona period, when the world was focusing on interventions like Quantitative Easing Program, India paved the way for reforms. The biggest projects to modernize digital and physical infrastructure got unprecedented momentum in the Corona times itself. More than 6 lakh villages in the country are being connected with optical fibre. An investment of $1.3 trillion is being made, especially on connectivity infrastructure. Through Innovative financing tools like Asset monetization a target to generate $80 billion has been set. India has also launched the Gati Shakti National Master Plan to bring every stakeholder on the same platform for promoting development. Under this National Master Plan, work will be done on infrastructure planning, development and implementation in an integrated manner. This will give a new impetus to seamless connectivity and movement of Goods, People and Services.

Friends,

While following the path of self-reliance, India's focus is not only on easing the processes, but also on incentivizing investment and production. With this approach, today, Production Linked Incentive schemes worth $26 billion have been implemented in 14 sectors.The $10 billion incentive plan to roll out the fab, chip and display industry is a testament to our commitment to making the global supply chain smooth. We are moving ahead with the spirit of Make in India, Make for the world. Along with telecom, insurance, defence, aerospace, now there are limitless possibilities offered by India in the field of semiconductors as well.

Friends,

Today India is drafting policies, taking decisions with regard to the present as well as the goals of the next 25 years. For this period, India has set the targets of high growth and saturation of welfare and wellness. This period of growth will also be green, it will also be clean, it will also be sustainable, it will also be reliable. Continuing the tradition of making big commitments and living up to them for the global good, we have also set a target of net zero by 2070. India, with 17 per cent of the world's population, may contribute 5 per cent, only 5 percent in Global Carbon Emission, but our commitment to tackle Climate Challenge is 100 percent. Initiatives like International Solar Alliance and Coalition for Disaster-Resilient Infrastructure for Climate Adaptation are proof of this. As a result of the efforts of the past years, today 40% of our Energy Mix is coming from non-fossil fuel sources. We have already achieved the commitments made by India in Paris, 9 years before their target.

Friends,

In the midst of these efforts, we also have to recognize that our lifestyle is also a big challenge for the climate. 'Throw away' culture and consumerism have made the climate challenge more serious. It is very important to rapidly shift today's 'take-make-use-dispose', economy towards circular economy.The same spirit is at the core of the idea of Mission LIFE that I discussed at COP-26. LIFE - means Lifestyle for Environment, a vision of such a Resilient and Sustainable Lifestyle which will be useful in not only dealing with Climate Crisis but also with futuristic unpredictable challenges. Therefore, it is important to transform Mission LIFE into a global mass movement. A public participation campaign like LIFE can be made into a big base for, P-3 'Pro Planet People'.

Friends,

Today, at the beginning of 2022, when we are brainstorming over these issues in Davos, India also considers its responsibility to make everybody aware of few more challenges. Today, with the change in the global order, the challenges we have been facing as a global family are also increasing. To combat these, there is a need for collective and synchronized action by every country, every global agency. Supply chain disruptions, inflation and climate change are few examples of these challenges. Another example is cryptocurrency. The kind of technology that is associated with it, the decisions taken by a single country will be inadequate to deal with its challenges. We have to have a common mindset. But looking at the global scenario today, the question is whether multilateral organizations are ready to deal with the new world order and new challenges; is that strength left in them? When these institutions were formed, the situation was different. Today the circumstances are different. Therefore, it is the responsibility of every democratic country to emphasize reforms in these institutions so that they can come up to the task of tackling the challenges of present and future. I am sure there will be a positive dialogue in this direction during the discussions in Davos.

Friends,

In the midst of new challenges, the world today needs new avenues, new resolutions. Today, every country in the world needs cooperation with each other more than ever before. This is the way to a better future. I am sure this discussion in Davos will expand this spirit. Once again, I got a chance to meet you all virtually. Many thanks to you all.