Text of PM’s address at National Hand-loom Day

Published By : Admin | August 7, 2015 | 16:38 IST
We need to make our handloom tradition the centrepiece of fashion for India and the world: PM
We should enlarge the scope of e-commerce for sale of handloom products: PM Modi
Government is committed to extend robust social security cover to weaver families: PM
The handloom sector has inherent strengths that we need to market: PM
Handloom can be our weapon against poverty, says PM Modi
Innovative  design backed by good marketing is essential for promotion of handlooms: PM

वणक्कम्, 

Weaver brothers and sisters Awardees Ladies and Gentlemen 

तमील नाट्टुक्कु वन्ददिल् ।। मीक्क मगील्ची ।

नेशवालअ अन्बरगलै ।। काण्बदिल् ।। मेलूम् मगील्ची


सबसे पहले तमिलनाडु की मुख्यमंत्री आदरणीय डॉक्टर जे. जयललिता जी का, Tamil Nadu Government का और तमिलनाडु के नागरिकों का हृदय से अभिनंदन करता हूं कि आपने एक महत्वपूर्ण कार्यक्रम को एक host के रूप में तमिलनाडु में मनाया। आज राष्ट्रीय Handloom Day का प्रारंभ हो रहा है और तमिलनाडु से हो रहा है सामान्य रूप से सरकार को सब चीज दिल्ली में करने की आदत है, लेकिन मेरी कोशिश है कि सरकार दिल्ली से बाहर निकले और आज पूरी दिल्ली सरकार तमिलनाडु में मौजूद है। 

I congratulate you and extend my best wishes on the occasion of the first National Handloom Day. 

The Swadeshi movement was launched on 7th August, 1905. It is remembered as one of the major events of our freedom struggle. It was on this day that Indians started to boycott imported textiles. Therefore this day has a special significance for handlooms. Hence we have chosen this day to be celebrated as National Handlooms day.

आजादी का जंग जब चल रहा था, उस समय गुलामी से मुक्ति के लिए handloom एक हथियार था। आज आजाद भारत में गरीबी से मुक्ति के लिए handloom एक हथियार बन सकता है।

India is home to several world famous handloom products. To name a few we have Kanchivaram (कांजीवरम) of Tamil Nadu, Baluchari and Jamdani (बालुचारी and जामदानी) of West Bengal, Chanderi and Maheswari (चंदेरी and महेश्वरी) of Madhya Pradesh, Muga (मूगा) of Assam, Patola (पटोला) of Gujarat, Kani and Shehtoosh (कानी and शहतूश) of Jammu and Kashmir and Pochampally (पोचमपल्ली) of Andhra Pradesh. The handloom sector has inherent strengths that we need to market.

Handloom mainly uses natural fiber like cotton, silk, wool, jute etc. Therefore it is Eco-friendly. We can make it even more Eco-friendly by using vegetable dyes and other organic products.

Today people are very conscious of the environment and holistic healthcare. We need to exploit this in marketing handloom products both domestically and for exports. On 2nd October last year, I had asked people to use one item of Khadi to brighten the lives of artisans. I am informed that since then sale of Khadi has gone up by 60% as compared to the same period last year. मैंने पिछली बार, दिवाली से पहले मन की बात में लोगों से प्रार्थना की थी कि आप घर में पच्चीसों प्रकार की fabric रखते हैं। कोई रिश्तेदार आए तो बताते हैं कि मेरे पास ये है, ये है, ये है लेकिन एक खादी नहीं होता है। कम से कम घर में एकाध-एकाध चीज खादी की रखा करिए। इतनी से मेरी request को देशवासियों ने मान लिया और 60 प्रतिशत बिक्री बढ़ गई, गरीब के घर में दीया जला।

We now also need to give a similar call for handlooms. Can we not enhance use of handlooms in our daily lives? We have many options such as clothes curtains bed sheets table covers door mats and rugs just to name a few. This will not only support handlooms but will also support our weavers.

I am told that handlooms form 15% of total cloth consumption. If we raise this to just 20%, from 15% to 20%, it will give a huge boost to handlooms. Handloom turnover will increase by 33%.

People, especially women, wear handloom clothes on social occasions like marriages and major festivals. We need to popularize this among our youth. This will give the much-needed boost to the handloom sector.

मुझे कभी-कभी लगता है कि हम कभी Five Star Hotel में खाएं, Seven Star Hotel में खाना खाएं, लेकिन जब घर में मां के हाथ का खाना मिलता है तो उसका आनंद कुछ और होता है, एक अलग संतोष होता है, क्यों? क्योंकि मां जब खिलाती है, तब सिर्फ खाना नहीं खिलाती है, उसमें भरपूर प्यार भी मिला हुआ होता है और इसके कारण हमें संतोष भी उतना ही मिलता है। मैं कभी-कभी जब खादी या हैंडलूम पर सोचता हूं तो मुझे लगता है कि दुनिया की चाहे कितनी ही variety क्यों न पहन लें, लेकिन जब हैंडलूम या खादी की चीज लगती है, तो ऐसा ही लगता है, जैसे मां ने परोसा है, प्यार से परोसा है, प्यार से बनाया है। ये जो फर्क है, ये जो फर्क हम महसूस करेंगे तब हमें पता चलेगा कि ये कितनी प्यार से बनाई हुई चीज, मेरे शरीर पर मैंने धारण की है।

किसी बुनकर परिवार में हम जाएं, हम देखेंगे कि पूरे घर में 80% जगह, 80% place वो लूम के लिए देते हैं और 20% place में पूरा परिवार गुजारा करता है और जब एक साड़ी लूम की बनती हुई होती है, पांच महीने-छह महीने, एक-एक ताना-बाना का काम होता है, पूरा परिवार उस साड़ी को ऐसे बनाता है जैसे मां अपनी बेटी को बड़ा बना रही हो, जैसे अपनी बेटी का लालन-पालन करती हो, उस रूप में परिवार के अंदर पूरा परिवार, उस साड़ी को बुनता है और जब वो साड़ी घर से विदाई होकर के किसी दुल्हन के शरीर पर जाने वाली होती है, उस परिवार को भी उतनी ही आनंद होता है और वैसे ही उस साड़ी की विदाई करते हैं, जैसे मां-बाप अपनी लाडली की विदाई करते हैं। इतना प्यार उस बुनकर को उन कपड़ों को बुनते-बुनते हो जाता है।

..और बुनकर परिवार जो साड़ी बनाता है उसका इतना लगाव होता है कि 15-20 साल के बाद कोई मिल जाए और पता चले कि उसने वो साड़ी पहनी है, जो उन्होंने बनाई थी, उसे देखकर के उतना उनका मन भर आता है जैसे अपने परिवार का स्वजन मिला हो, इतना लगाव बुनकर को एक ताने और बाने के साथ होता है।



We need to take several initiatives to make handlooms fashionable. This can be done by bringing new designs and colour schemes, constantly evolving and innovating, ensuring quality. Fashion and design education in India also needs to be re-oriented. We need to make our handloom tradition the centerpiece of fashion for India and the world. 

We are committed to give a rightful place to our famous traditional handloom products. India Handloom Brand has been launched with the sole objective of winning the trust and confidence of customers. 

मुझे अभी किसी ने एक किताब दी थी। उस किताब में, दुनिया में हैंडलूम के भिन्न-भिन्न प्रकार, handicraft के भिन्न-भिन्न प्रकार के, किस शताब्दी में क्या-क्या काम होता है। दुनिया के भिन्न-भिन्न देशों के.. उन्होंने बड़ी ही एक tree बनाया है। कोई 1500 साल पुरानी चीजें थीं उसमें, कोई 1400 साल थी, कोई 1000 साल थी, कोई 200 साल थी। मैं हैरान था छोटे-छोटे देशों का भी उसमें नाम था, लेकिन पूरी उस tree में handicraft औऱ handloom की दुनिया में हिन्दुस्तान का नामो-निशान नहीं था। I was shocked, एक उनकी अज्ञानता के ऊपर और दूसरा हम लोगों ने कभी हमारी बातों को branding नहीं किया। दुनिया को पता तक नहीं कि एक जमाना था कि हमारे देश के बुनकरों और कारीगरों से बनाई हुई चीजें, दुनिया के पांचों खंडों में चाहे अफ्रीका हो, यूरोप हो, चाहे अरब राष्ट्र हो, चाहे China हो सब दूर हमारी चीजें बिकती थीं और उसको लेने के लिए दुनिया लालायित रहती थी। लेकिन आज जो लोग किताबें लिखते हैं उनको पता तक नहीं है कि हमारा कभी इतना भव्य इतिहास रहा है क्योंकि हमने हमारी चीजों का जो global branding करना चाहिए, global marketing करना चाहिए उसमें कहीं न कहीं हम कम पड़े हैं। 

कभी-कभी हम लोग सोचते हैं कि इस काम को कैसे बढाया जाए। छोटे-छोटे प्रयास भी भी हमें बहुत बड़ा परिवर्तन देते हैं। जैसे The film industry has a major role in popularizing fashion in India. And of course I know that Chennai is a big center of the film industry. Can our film makers decide that at least one out of five films will only use handlooms, handicrafts and khadi? 

हमारे फिल्म इंडस्ट्री वाले अपनी फिल्म को popular करने के लिए कुछ दृश्यों के विषयों में बताते हैं कि ये वहां का दृश्य है, ये ढिकना का shooting है तो automatic उनको देखने वाले मिल जाते हैं। अगर वे तय करें कि भई मैं पांच फिल्मों से एक फिल्म ऐसी बनाऊंगा,जिसमें हर कोई हैंडलूम का ही उपयोग होगा, सबके कपड़े भी हैंडलूम के होंगे, handicraft का उपयोग होगा, सारी चीजें ऐसी होगी। मैं उनको विश्वास दिलाता हूं, देश के करोड़ों बुनकर, करोड़ों कारीगर उनकी फिल्म देखने के लिए जरूर जाएंगे, अपने आप उनको मार्केट मिल जाएगा। 

आज के मैनेजमेंट गुरु जब industrial development की बात करते हैं तो cluster concept की बात करते हैं तो cluster को promote करने की बात करते हैं। हमारे पूर्वजों ने सदियों पहले अगर हम सिर्फ handloom और handicraft को देखें तो हमें पता चलेगा कि कैसे cluster से हमारे यहां काम होता था। अब देखिए उत्तर प्रदेश जाइए तो बनारस handloom का एक बहुत बड़ा cluster बना हुआ है। अगर आप यहां कांचीपुरम जाइए, आपको handloom का बहुत बड़ा cluster बना हुआ आपको दिखाई देगा, आप देवगिरी जाइए, महाराष्ट्र में आपको बहुत बड़ा हैंडलूम का cluster बना हुआ दिखाई देगा यानि उस समय भी चाहे supply chain की बात हो, चाहे marketing की बात हो, चाहे cluster development की बात हो, चाहे raw material supply की बात हो। आज के जितने भी मैनेजमेंट गुरु जो बातें बताते हैं वो सदियों से handloom-handicraft की दुनिया में हमारे पूर्वजों ने develop किया हुआ था।

Recently, we have launched the “Digital India Movement”. which will soon connect all Indians through the Internet. Young consumers are now buying extensively through e-commerce platforms. Therefore we should enlarge the scope of e-commerce for sale of handloom products.

As we develop markets for handlooms we also need to extend support to our weavers on the production side. I am happy to learn that the National Handloom Development Corporation supplied 27% more yarn during 2014-15 as compared to the previous year.

Assistance to individual weavers for building work sheds and purchasing loom and accessories will now be directly transferred to their bank accounts. We have taken a major step for developing handloom clusters at the block level. Earlier, assistance of only about 60 lakhs rupees was being given for one handloom cluster. This has now been increased up to 2 crore rupees.

पहले बिचौलिये और दलालों की दुनिया चलती थी। अब सीधा बैंक अकाउंट में weaver के पास पैसा पहुंचेगा। दूसरा, पहले जो shed के लिए आपको सात लाख रुपया दिया जाता था, अब दो करोड़ रुपया दिया जाएगा।

The main objective of all our efforts is to increase wages of our weavers. Weaving is a very laborious job. In some cases, a weaver takes months to weave a single saree. We need to put in place systems that will ensure that they are paid their rightful wages. We also need to improve technology to enhance productivity and reduce labour in the pre-loom activity.

This will help enhance income levels. Apart from increasing incomes our Government is also committed to extend robust social security cover to weaver families.

We have launched a national drive for financial inclusion through Jan Dhan Yojana. Recently we have also launched three new social security schemes intended to benefit unorganized sectors.

The Pradhan Mantri Jeevan Jyoti Beema Yojana will provide life insurance. The Pradhan Mantri Suraksha Beema Yojana will give you accident insurance cover. The Atal Pension Yojana will give you a pension from the age of 60. You can protect your future by paying a small amount every month.

I call upon all of you to join these schemes and also ask your friends and relatives to do so.

To address financing problems of Micro, Small & Medium Industries the Government has announced the creation of a MUDRA Bank. This bank has a corpus of Rs. 20,000 crores and a credit guarantee corpus of Rs. 3,000 crores. MUDRA Bank would ensure that at least 60% of the credit flows to loans of less than Rs. 50,000.

I am sure this initiative will benefit handloom weavers in a big way.

I congratulate all those who are being awarded today. Their expertise should be utilized for skill development programmes, as well as for production of master pieces for display.

Innovative design backed by good marketing is essential for promotion of handlooms. In this context I would like the request to the Textile Ministry to consider holding competitions and giving awards for design creation and marketing of handloom products.

National Handloom Day celebrations should not end with just a ceremony today. We have to make this a continuous movement. A movement to popularize Handlooms and to improve the lives of our weavers.

एक प्रकार से बुनकर परिवार से जुड़े लोग उनका पूरा हिसाब-किताब ताने-बाने के साथ जुड़ा हुआ है। सारा खेल ताना और बाना से बना हुआ है।

अब समय की मांग है कि हम एक नये सिरे से इस चीज का आगे बढ़ाए। हमारे पास जो परंपरागत कला है उस ताने को आधुनिक बाने के साथ कैसे जोड़े?

Handloom में ज्‍यादातर महिलाएं हैं। Handloom गांवो में है। समय की मांग है कि गांव का ताना global बाने के साथ कैसे जुड़े और गांव का ताना और global बाने का मिलन कैसे हम?

समय की मांग है कि गरीबी का ताना और अमीरी का बाना दोनों को जोड़ करके हम आर्थिक समृद्धि की दिशा में handloom को आगे बढ़ाए। उत्‍तर-दक्षिण का ताना और पूरब-पश्चिम का बाना भारत के कोने-कोने में पड़ी इस कला को एक दूसरे से परिचित करा करके एक महाशक्ति के रूप में handloom को कैसे उभारे?

गांव का un-skill से ले करके दुनिया के हर high-skill के साथ एक तरफ un-skill का ताना, तो दूसरी तरफ high skill का बाना। इस ताने और बाने के मिलन से हम handloom के उद्योग को नई ऊंचाईयों पर कैसे ले जाए।

Zero defect का ताना, Zero effect का बाना और हम हमारा ऐसा product करे जो दुनिया को भा जाए और जो environment के लिए सहायक हो, उपकारक हो, environment friendly हो।

मैं फिर एक बार आज सम्‍मान प्राप्‍त करने वाले सभी हमारे कारीगर भाईयों-बहनों का सम्‍मान करता हूं, अभिनंदन करता हूं और तमिलनाडु की सरकार का, नागरिकों का हृदय से अभिनंदन करता हूं। बहुत बहुत धन्‍यवाद।

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Hon’ble Governor of Maharashtra, Shri Ramesh Bais ji, Chief Minister Shri Eknath Shinde ji, Deputy Chief Ministers Bhai Devendra Fadnavis ji and Ajit Dada Pawar ji, President of the Indian Newspaper Society, Rakesh Sharma ji, all distinguished guests, ladies and gentlemen!

First of all, I extend my hearty congratulations to all the members of the Indian Newspaper Society. Today, you have been provided with a large and modern building in Mumbai. I hope that this new building will enhance your work efficiency and ease of working, thereby strengthening our democracy. The Indian Newspaper Society is one of the institutions that came into existence before independence, and thus, you have closely observed and experienced every high and low in the country's journey, and have conveyed it to the general public. Therefore, the more effective your work becomes as an organization, the more the country will benefit.

Friends,

The media is not just a passive observer of the country's conditions. All of you in the media play a crucial role in changing conditions and guiding the nation. Today, Bharat is at a point in time where the next 25 years of its journey are very important. For Bharat to become developed in these 25 years, the role of newspapers and magazines is equally significant. It is the media that raises awareness among the country's citizens. It is the media that constantly reminds the citizens of their rights. And it is the media that makes people realize their potential. You also see that when citizens of a country gain confidence in their potential, they start achieving new heights of success. This is also happening in Bharat today. Let me give you a small example. There was a time when some leaders openly said that digital transactions are beyond the capability of the people of Bharat. They thought that modern technology would not work in this country. But the world is witnessing the wisdom and potential of the people of Bharat. Today, Bharat is breaking huge records in digital transactions globally.

Today, due to Bharat’s UPI and modern Digital Public Infrastructure, the ease of living has increased, and transfer of money from one place to another has become easier. Today, our countrymen living across the world, especially in Gulf countries, are sending the most remittances, and the cost they used to incur has significantly reduced, partly due to this digital revolution. Major countries worldwide are trying to understand our technology and implementation model. This great success is not just due to the government. You all in the media have also contributed to this success, and therefore, you all deserve congratulations.

Friends,

The natural role of the media is to create discourse and to strengthen discussions on serious topics. However, the direction of media discourse often depends on government policies. You know every action is viewed through the lens of vote arithmetic in governments. We have changed this mindset. You may recall that banks were nationalized in our country decades ago. But the truth was that there were 40-50 crore poor people in the country who did not even have a bank account until 2014. When nationalization happened, what was said and what was the fact in 2014? Half the country was outside the banking system. Did this issue ever become a topic of discussion in our country? But we adopted the Jan Dhan Yojana as a movement. We connected about 50 crore people to the banking system. This became our biggest medium in Digital India and anti-corruption efforts. Similarly, if we look at campaigns like the Cleanliness Campaign, Start-up India, and Standup India! They did not fit anywhere in vote bank politics. But in the changing Bharat, the media of the country made them a part of the national discourse. The word start-up, which most people were unaware of before 2014, was brought into every household through media discussions.

Friends,

You are all media veterans, very experienced. Your decisions also guide the country's media. Therefore, I have a few requests for you through this program

Friends,

When the government starts a program, it doesn't necessarily mean it's only a government program. If the government emphasizes a particular idea, it doesn't mean it's just the government's idea. For example, the country celebrated Amrit Mahotsav and ran the 'Har Ghar Tiranga' campaign. While the government initiated these campaigns, the entire country adopted and advanced them. Similarly, today the country is focusing so much on the environment. This is a topic beyond politics, concerning the future of humanity. For instance, the 'Ek Ped Maa Ke Naam' (A Tree in Mother's Name) campaign has just started. This campaign of Bharat is also being discussed worldwide. When I presented this topic at the G7, there was great curiosity because everyone has an attachment to their mother, and they felt it would click well with people. Everyone was saying this. The more media houses in the country join this effort, the more it will benefit future generations. My request is to consider every such effort as the country's effort and promote it. This is not just the government's effort; it is the country's effort. This year, we are also celebrating the 75th anniversary of the Constitution. You can play an important role in increasing the sense of duty and awareness towards the Constitution among citizens.

Friends,

Another topic is related to tourism. Tourism does not grow solely through government policies. When we collectively make efforts to create a brand and market the country, tourism increases along with the country's honour. You can find your own ways to promote tourism in the country. For example, if all newspapers in Maharashtra decide to promote Bengal's tourism in September, when people in Maharashtra see Bengal being highlighted everywhere then they might plan to visit Bengal, thereby increasing Bengal's tourism. Suppose after three months, you decide to focus collectively on Tamil Nadu. You will see that people in Maharashtra, who are planning trips, will choose Tamil Nadu. This can be a way to boost tourism in the country, and when you do this, similar campaigns for Maharashtra might start in those states, benefiting Maharashtra. This will increase attraction and curiosity among states for each other, and ultimately, the state where you initiate this effort will benefit without extra effort

I also request you to enhance your global presence. We need to think globally. As far as the media is concerned, we are a country of 140 crore people. Such a large country, with so much potential and possibilities, and in a very short time, we are about to become the third-largest economy. You can effectively take on the responsibility of spreading Bharat’s successes to the corners of the world. You know that the image of a nation abroad directly impacts its economy and growth. Today, you see that the stature, credibility, and respect of people of Indian origin have increased abroad because Bharat’s reputation has improved globally. Bharat is also contributing significantly more to global progress. The more our media works from this perspective, the more the country will benefit. Hence, I would like to see your publications expand in as many UN languages as possible. Your microsites, social media accounts can be in these languages as well, and today, with AI, this work has become much easier for you.

Friends,

I have given you many suggestions. I know that space in your newspapers and magazines is very limited. But nowadays, every newspaper and publication has digital editions where there are no space limitations or distribution issues. I am confident that you will consider these suggestions, conduct new experiments, and strengthen democracy. I firmly believe that even a small edition of two pages in UN languages is seen and read by a large segment of the world, including embassies. Your digital editions can become a great source of conveying Bharat’s message. The stronger your work, the more the country will progress. With this belief, I thank you all very much! And I am glad I got the opportunity to meet you all. My best wishes to you! Thank you!