PM presents first-ever National Creators Award

Published By : Admin | March 8, 2024 | 10:45 IST
“The National Creators Award recognises the talent of our creator's community and celebrates their passion for driving a positive change”
“National Creator Awards is giving identity to the new era before its onset”
“Digital India campaign has created a new world of content creators”
“Our Shiv is Natraj, his dumroo produces Maheshwar Sutra, his Taandav lays the foundation for rhythm and creation”
“Youth with their positive actions have urged the government to look towards content creators”
“You forged an idea, innovated it and gave a life form on the screen. You are the MVPs of the internet”
“Content creation can help in rectifying incorrect perceptions about the country”
“Can we create content which brings awareness among the youth about the negative effects of drugs? We can say - Drugs are not cool”
“India has taken the resolve to become a developed nation by taking pride in hundred percent democracy”
“You are the digital ambassadors of India all over the world. You are the brand ambassadors of Vocal for Local”
“Let us start a Create on India Movement and share India’s stories, culture, heritage and traditions with the whole world. Let us Create on India and Create for the World”

The Prime Minister, Shri Narendra Modi presented the first-ever National Creators Award today at Bharat Mandapam, New Delhi. He also had a brief interaction with the winners. The National Creators Award is an effort to recognize excellence and impact across domains, including storytelling, social change advocacy, environmental sustainability, education, and gaming among others. The award is envisioned as a launchpad for using creativity to drive positive change.

Addressing the gathering, the Prime Minister noted the venue of Bharat Mandapam chosen for the occasion and said that the National Creators have assembled on the same spot today where world leaders gave direction to the future at the G20 Summit.

The Prime Minister underlined that it is the country’s responsibility to walk side by side with the change of times and the advent of a new era and said that the nation is fulfilling that responsibility today with the first-ever National Creator Awards. “National Creator Awards is giving identity to the new era before its onset”, the Prime Minister remarked, highlighting the prowess to analyze the future beforehand. He expressed confidence that the National Creator Awards will establish a strong influence in the times to come by energizing the new era and respecting the creativity of the youth and the sensitivity towards the aspects of daily life. In the future, the Prime Minister said, National Creator Awards will become a huge source of inspiration for content creators and create an identity for their work. The Prime Minister congratulated the winners of the awards and also acknowledged the active participation of the contestants in a very short time. “The association of more than 2 lakh creative minds for the event is creating an identity for the nation itself”, he emphasized.

Noting that the first-ever National Creator Awards is taking place on the auspicious occasion of Maha Shivratri, the Prime Minister said that Lord Shiva is hailed as the creator of language, art and creativity. “Our Shiv is Natraj, his dumroo produces Maheshwar Sutra, his Taandav lays the foundation for rhythm and creation”, the Prime Minister said, as he conveyed his best wishes to everyone on Maha Shivratri.

The Prime Minister also noted the occasion of International Women’s Day today and congratulated the women who bagged the awards. He expressed pride in the participation of women in the creative field of India. He conveyed his best wishes to all the women on the occasion and also informed about the decision to reduce gas cylinder prices by Rs 100 drawing huge applause from those present.

Highlighting the impact of a multiplier effect of one scheme or policy on the development journey of the nation, the Prime Minister mentioned the data revolution in the last 10 years and the availability of low-cost data. He credited the Digital India campaign for the formation of a new world for content creators and lauded the efforts of the youth in this direction. “Youth with their positive actions have urged the government to look towards content creators”, the Prime Minister said congratulating them and crediting them for the inception of such awards.

The Prime Minister pointed out that no creator has ever engaged in a course for content creation as none existed and dwelled upon their journey from academics to content creation. “You are the writer, director, producer and editor of your own projects”, PM Modi emphasized noting the collective capability of such talent. “You forged an idea, innovated and gave it a life form on the screen. You have not only introduced the world to your capabilities but have also shown them the world”, the Prime Minister said, lauding the courage and determination of the content creators. He acknowledged the impact of the content all around India and said, “You are the MVPs of the internet.”

The Prime Minister stated that the collaboration of content and creativity grows engagement, collaboration of content and digital brings transformation, and collaboration of content with purpose shows impact. Shri Modi requested the content creators to bring inspiration through content and recalled raising the issue of disrespect towards women from the Red Fort. He urged them to forward the spirit of equality among parents while raising boys and girls. He laid down the approach for content creators to associate with society and take this attitude to every household. He urged content creators to showcase the capabilities of Nari Shakti of India and gave ideas of a mother conducting her daily tasks and women from rural and tribal areas engaging in economic activity. “Content creation can help in rectifying incorrect perceptions”, the Prime Minister said.

Underlining that the Swachh Bharat campaign is a never-ending endeavor, the Prime Minister mentioned a recent video of a tiger picking up a plastic bottle and urged the content creators to continue working in this direction. He suggested creating more awareness on serious issues of mental health and stress among children and also focusing on content creation in local languages. The Prime Minister also praised a short movie on the issue that he watched around 15 years ago. Prime Minister Modi also touched upon Pariksha Pe Charcha program where he gets the chance to connect with children to hear them out before exams. Shri Modi recommended creating content that highlights the negative effects of drugs on the youth and said, “We must say - Drugs are not cool”, he added.

The Prime Minister drew attention to the upcoming Lok Sabha elections and expressed confidence in meeting the content creators next year as well. “This is not Modi’s guarantee, but the guarantee of 140 crore citizens of India”, PM Modi said. He urged them to create awareness among the youth and first-time voters in the country to instill the feeling that voting is not carried out to declare winners and losers in an election but to become a part of the decision-making process that crafts the future of such a massive country. He noted that even though many nations became prosperous in different ways, they eventually opted for democracy. “India has taken the resolve to become a developed nation by taking pride in hundred percent democracy”, the Prime Minister said. He laid down the expectations from the youth and their contribution to making India a model for the world and also emphasized the need to bring out the inherent strength of the disabled people of India with the power of social media.

Throwing light on India’s growing influence in the world, the Prime Minister spoke about the power of the Tricolour that was witnessed during the evacuation of students from Ukraine. Even though the atmosphere and feeling of the world towards India has changed, the Prime Minister stressed giving more emphasis on transforming the country’s image. PM Modi recalled his interaction with a computer engineer working as an interpreter for the government of the invitee nation during one of his foreign visits who asked him about India being the land of snake charmers and witchcraft. The Prime Minister explained that even though India was extremely powerful in those days, its power has now been centered to a computer mouse that shapes the direction of the world.

“You are the digital ambassadors of India all over the world. You are the brand ambassadors of Vocal for Local”, PM Modi remarked. He recalled his visit to Srinagar yesterday and mentioned his interaction with a beekeeping entrepreneur who created a global brand with the power of Digital India.

The Prime Minister exhorted, “Come, let us start a Create on India Movement. Let us share India’s stories, culture, heritage and traditions with the whole world. Let us Create on India and Create for the World.” He urged them to engage the global audience to create content that not only makes for maximum likes for the creator but also the country. Noting the curiosity of the world towards India, the Prime Minister urged content creators to develop work in UN languages such as German, French, Spanish etc to amplify their reach. Shri Modi recalled his latest interaction with Bill Gates about AI and informed about the Cabinet’s approval for the IndiaAI Mission. Crediting the youth of India and its talent, the Prime Minister touched upon the Semiconductor Mission and expressed confidence that India will lead the way similar to the adoption of 5G technology. He also stressed making use of languages prevailing in neighboring nations to enhance relationships. The Prime Minister informed the gathering about the use of AI to translate his ongoing speech in different languages in a short time and sourcing photographs from NaMo app.

The Prime Minister underlined that the potential of content creators can take India's branding to a new height at the national and international levels. He highlighted the power of creativity and gave the example of visualizing excavated artefacts that have the potential to take the viewer back to the same era to experience it. Concluding the address, the Prime Minister acknowledged India’s power of creativity to become a catalytic agent for its development. He congratulated everyone on the occasion and also hailed the efforts of the jury who went through more than 2 lakh applicants in a short time.

Union Minister for Electronics and Information Technology, Shri Ashwini Vaishnaw was present on the occasion among others.


The National Creator Award has witnessed exemplary public engagement. In the first round, more than 1.5 lakh nominations across 20 different categories were received. Subsequently, in the voting round, about 10 lakh votes were cast for digital creators in various award categories. Following this, 23 winners, including three international creators, were decided. This overwhelming public engagement is testimony that the award truly reflects the people's choice.

The award is being provided across twenty categories including the Best Storyteller Award; The Disruptor of the Year; Celebrity Creator of the Year; Green Champion Award; Best Creator For Social Change; Most Impactful Agri Creator; Cultural Ambassador of The Year; International Creator award; Best Travel Creator Award; Swachhta Ambassador Award; The New India Champion Award; Tech Creator Award; Heritage Fashion Icon Award; Most Creative Creator (Male & Female); Best Creator in Food Category; Best Creator in Education Category; Best Creator in Gaming Category; Best Micro Creator; Best Nano Creator; Best Health and Fitness Creator.

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PM Modi's interview to News X
May 21, 2024

In an interview to News X, Prime Minister Modi addressed the issue of toxic language in elections, explained why the Opposition frequently discussed him, and shared his views on job creation. He criticized the Congress' tax plans and appeasement politics.

Rishabh Gulati: A very warm welcome to the viewers of NewsX and India News. I’m Rishabh Gulati and with me is Aishwarya Sharma of The Sunday Guardian and Rana Yashwant. In today’s special episode, we proudly welcome a renowned ‘rashtra sevak’, and the Prime Minister of India in this Amrit Kaal, Hon’ble Shri Narendra Modi. Mr Prime Minister, you took the time to speak to us, we are very grateful.

Prime Minister: Namaskar, my warm greetings to all your viewers.


Rishabh Gulati: Mr Prime Minister, the first question that comes to mind is about the Opposition, and it seems that the biggest item on their poll agenda is Narendra Modi. Why, in your opinion, do they talk so much about Narendra Modi?

Prime Minister: To understand why they discuss Narendra Modi, we must first understand the Opposition. To understand them, one can examine the administration between 2004 and 2014.

The Opposition has not been able to play a strong role. Even as the Opposition, the way they are falling apart, they did not play a constructive role of any kind. Despite deep discussions, they haven’t been able to bring serious issues to the public attention. They thought that by their antics, taking up space in the media, they would be able to keep their boat afloat. Even in this election, I have seen that they make fresh attempts every day to acquire media space, be it by making videos, nonsensical statements, or behaving in a way that people don’t normally behave. So they do this to acquire space in the media. Now abusing Modi is one such antic, where, if nothing else, they are guaranteed publicity. Even a small-time politician, if he bad-mouths me, will get about an hour of media attention. Perhaps they see Modi as a ladder to climb up in their political career.


Aishwarya Sharma: Mr Prime Minister, the I.N.D.I. alliance is talking about wealth redistribution. Do you think this is possible, and will the voters of the country be influenced by such a scheme?

Prime Minister: You can’t examine this in isolation. You must look at their overall thought process. When their (Congress) manifesto was released, I had said the manifesto had the imprint of the Muslim League. There was a statement made by Dr Manmohan Singh… I had attended the meeting in which he said that ‘Muslims have the first right to India’s resources.’ Now when I raised this in public, their media ecosystem raised a storm saying that ‘Modi is lying,’. So two days later, I brought Manmohan Singh’s press conference forward and put it in front of them. Then they stopped talking. So this was one example. Now in their Manifesto, they have said that they will give reservation (to Muslims) even when allotting government contracts.

So today, when a bridge is to be built somewhere, what is the criteria for awarding the contract? The company bidding is evaluated based on how resourceful they are, their experience, their capability, their ability to deliver on time, all these things. Now they say that they want to give reservations to the minorities, to the Muslims, in this process as well. It all adds up. Now when they say that they will impose inheritance tax, it means that taxes that go to the government, who will stand to benefit from it? It’s the same people that Manmohan Singh ji talked about. If you join the dots, this is the logic that comes from it. How will the country accept this? Secondly, has any developing country in the world indulged in such madness? Today, India needs to work hard to rise above its problems. We have made this attempt and pulled 25 crore people out of poverty. Where there used to be a few hundred start-ups, there are now over 1.25 lakh start-ups, and there are Unicorns. You must go among the people and work with energy, and that will bring the right result.


Rana Yashwant: Mr Prime Minister, the Ram Mandir has been built in Ayodhya, the consecration of Ram Lalla took place and there was joy among the people. In all this, there is Iqbal Ansari, who has fought the legal battle, and is an important person. He comes, holding a placard that says ‘Modi ka Parivaar’. Today, the minority community identifies with your policies and welfare schemes. Your opinion?

Prime Minister: Since you’ve brought up Ram Mandir and Iqbal Ansari, I will narrate an incident. Ram Mandir should have been built right after Independence. In all these years, it wasn’t built because they (Congress) felt it would affect their vote bank. Attempts were made in the Courts till the very end to stop it. It is a fact that Congress hindered the building of the Ram Mandir. Despite this, when the Supreme Court judgment came through, the Court constituted a trust, and the trust members, let go of all past differences and went to invite the Congress Party members to the consecration ceremony. They rejected the invitation. The same people went to invite Iqbal Ansari. The ironic thing is, that Iqbal Ansari, who fought the Babri Masjid case his entire life, respected the Supreme Court’s verdict and attended the ‘Shilanyas’ and the ‘Pran Prathistha’ ceremony as well. This is what I think, as far as Iqbal Ansari is concerned.

Now if you want to talk about secularism, it is my very serious allegation, that for over 75 years, through a very well-crafted conspiracy, a false narrative has been fed to the nation. It has been embedded in the nation from before our birth. Sardar Patel was targeted by this narrative, and maybe, today it may be my turn, tomorrow someone else… Why do they cry out ‘secularism’ over and over again? It’s because they want to divert the world’s attention from their communal activities.

They cry ‘thief’ over and over when they have defrauded the people, and they do this because they think crying ‘thief’ will divert the public’s attention. This is their ploy. I have called them out in front of everyone, that they are the ones who are communal. India’s constitution does not allow you to indulge in such sectarian acts, and I have brought out several such examples, like I mentioned earlier that they called the Muslims the rightful inheritors of India’s wealth. I am exposing them. They (Congress) hide behind their politics of appeasement and instead accuse me of being communal. I am talking about those communal parties that wear the ‘nikab’ of secularism and indulge in hardcore communalism. I find three things common among these people. They are hardcore sectarians, they are extremely casteist, and they are hardcore dynasts. They are so full of these three things that they can’t come out of it.


Rishabh Gulati: Mr Prime Minister, you have spoken about lifting 25 crore people out of poverty. 80 crore poor people are receiving ration – it is necessary now and will be so in the future as well. What do you have to say about how crucial it will be in the future?

Prime Minister: When Manmohan Singh ji was the Prime Minister, news was rife with reports of food grains getting spoilt. So, the Supreme Court asked the government as to why the grains were not being distributed among the poor. Manmohan Singh ji, who was the Prime Minister then, stated on record that they could not distribute the grains and that it was impossible to do it. That is the consequence of his thinking. I faced the same issue, especially during COVID-19. My first goal was to ensure that a stove should be lit in every poor household. So, I started working on it. I have stated this for the next five years as well because in the lives of those who come out of poverty…

For example, one returns home from the hospital. The treatment has been done but precaution is necessary. A doctor advises you to take rest for a particular duration after returning home, tells you what to eat and what to refrain from consuming, and what to take care of. Why? The illness has already been addressed, but if anything is jeopardized then the condition of the person would return to what it was. That is why poor people who escape poverty need handholding. They should not return to that state in any condition. Once they escape poverty, they should be empowered to stand strong. In my understanding, in the next five years, those who have escaped poverty should be able to firmly stand on their feet. Any unfortunate incident in their family, should not push them to poverty again. And only then will the country eradicate poverty.


Aishwarya Sharma: Mr Prime Minister, our country is the youngest country. Under your tenure, 10 lakh government jobs have been filled. Now, the Opposition has vowed to fill 30 lakh government jobs. In your third term, how do you plan to boost employment opportunities for the youth?

Prime Minister: You must have read the SKOCH report that was released. I hope your TV channel studies the SKOCH report in detail and conducts a TV debate on this. They have analysed some 20 to 22 schemes of the government. They have published statistics about how many person-year-hours have been obtained. They have revealed how many hours it takes to build 4 crore houses and how many people it employs. They have published data for about 22 different parameters.

They have stated that 50 crore people have accrued benefits. Secondly, we brought the Mudra Yojana. We give bank loans without any guarantee. We have disbursed loans worth Rs 23 Lakh Crore. 80% of those who have received these loans are first-timers. Some have started their businesses and have employed a few people in this process. Start-ups used to be in the thousands and now they are in lakhs. People have been employed in this process, right? Consider that a 1000-kilometre road is being built and think about how many jobs are created. So, if a 2000-kilometre road is being built more people will be employed, right? Today, road and rail construction has doubled, electrification has doubled, and mobile towers are reaching every corner of India. All this is being created by people who have received jobs. That is why a lie is being peddled.

 What’s important is that we must move towards creating jobs for ourselves. The youth in this country are in the mood to do something and be productive and we must help them. We must encourage them. Our Mudra Yojana does exactly that. We also run the SVANidhi scheme. There are countless street hawkers, who are poor people. But today, they are taking money from the bank to run their businesses. Due to this, they can save money and expand their business. Earlier, a street hawker would sit on the footpath and now his goal is to buy a lorry. One who would owned a lorry earlier now wishes to provide home delivery services. Their aspirations are rising. This is why I believe that while people receive the benefits of government schemes, which will eventually result in development, we must also focus on several other areas.


Rana Yashwant: Prime Minister, your government works on the principle of ‘Sabka Saath, Sabka Vikas’. Beneficiaries avail welfare schemes without any discrimination – caste, religion, or community. Yet, the Opposition maintains that Muslims do not accrue the same benefits from these welfare schemes.

Prime Minister: You are the first person from whom I’ve heard this. The unique aspect of my government, in terms of delivering welfare schemes, has not raised any questions regarding discrimination.


Rana Yashwant: The Opposition has to say this.

Prime Minister: Even the Opposition does not say this. You are the first person from whom I’ve heard this. I have never heard this from anybody because everyone knows… and Muslims themselves say that they receive all benefits.

The primary reason is that I have two principles. First, 100% saturation. For example, if poor people must be given houses, complete delivery must take place. If 100% delivery is the goal, then where does the scope of discrimination even arise? Whether it is providing gas connections, building toilets, ensuring tap water connections, I believe in 100% delivery. Yes, some people will receive the benefits in January, some in April and some in November, but the scheme will apply to all and 100%. I believe that true secularism is when 100% delivery is done. Social justice is when 100% is done. So, if my mission is 100% saturation… and nobody has made this charge yet. They don’t have the courage to say it. I have lived in Gujarat as well, and on this topic, nobody can prop up any charges against me.


Rishabh Gulati: Mr Prime Minister, you have taken out time to sit with us and relay your ‘Mann Ki Baat’. Thank you so much. Best of luck for the polls ahead.

Prime Minister: I thank you all. I have been campaigning day and night…


Rana Yashwant: You are constantly on the move. We see you morning until night on the run…

Rishabh Gulati: Today, you had a big rally at 8 in the morning.

Prime Minister: I started my day at 6 am and went to Jagannath Puri temple to offer my prayers. Since then I have been traveling and have at last got time to meet you.


Rana Yashwant: Where ever you go, Jagannath or Kashi, there is a sea of people that comes to greet you. You have experienced it yourself.

Prime Minister: I realise that my responsibilities are now increasing. I also see that the public has taken ownership of elections. Political parties are not fighting the elections. The public has taken ownership of this election. And the results will be as desired by the public.

Thank you!