Innovative Field Organizer: An example from 1980s Gujarat

Published By : Admin | September 16, 2016 | 23:49 IST

It is well known that Narendra Modi before he became Chief Minister and Prime Minister was an innovative Field Organizer. He has been involved in organisation work from Panchayat elections to Parliamentary elections.

 His innovative organising skills are best understood from how he, as a key member of the Gujarat BJP organisation helped the BJP win the Ahmedabad Municipal Corporation elections in the 1980s.

His innovation in Organizational Methods was focused on two things. First was division of labor by making sure every Karyakarta had a goal driven task and every task driven goal had a Karyakarta assigned to it. The second aspect was ensuring there was an emotional connect with the campaign. He was able to inspire that emotional connect by advocating a sense of ownership towards the City and its Governance. 

The highlight of his community organizing during that campaign was micro-engagement with Karyakartas and engaged citizens through 1000 Community level Group Meetings in Ahmedabad. As a preparation for these 1000 Community level Meetings he had conducted a Training Course for 100 Karyakarta volunteers. The focus of the training was on what the Karyakarta was expected to do at a Community level Group Meeting - what issues to highlight what arguments to make ?

This was a novel and radical move as far as election strategy was concerned.

The Community level group meetings would comprise of citizen groups of 25 to 30 where articulate speakers would be encouraged to speak up on the issues concerning the city. To get women engaged in the process he had started all Women’s Group Meetings in the afternoons after 2pm. He even managed to persuade Atal Bihari Vajpayee ji to come for a Municipal Campaign.

There is something to be said of the uniqueness of Narendra Modi’s approach to Field Organizing. This blending of a structured process of volunteer training, volunteer mobilization with an emotional local connect created the ground conditions for the BJP victory in the Ahmedabad Municipal Election to provide Narendra Modi with a template for statewide Organizing of the Sanghatan with a micro-focus at the Local Level. 

Such precision was repeated election after election, be it in Gujarat, Lok Sabha Elections as a General Secretary and when Shri Modi finally joined electoral politics in 2001. His ability to connect with people and understand their needs and aspirations has been truly beneficial.

 

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It is part of an endeavour to collect stories which narrate or recount people’s anecdotes/opinion/analysis on Prime Minister Shri Narendra Modi & his impact on lives of people.

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Narendra Modi is a leader beyond ceremony
February 28, 2026

Force of habit, maybe. Or just the low-grade anxiety that comes with handing something to the prime minister of 1.4 billion people and hoping it works. I scribbled a quick line on the corner of my notepad, confirmed the ink was flowing, and handed it over.

He took it without looking at the pen. He was looking at me.

That was the first thing I noticed about Narendra Modi up close. The eye contact. Steady, unhurried, the kind that makes you feel like the meeting isn’t scheduled. He greeted me standing, which I hadn’t expected, and when he shook my hand, the grip was firm, and it lasted a beat longer than these things usually do. Just deliberate. Like he wanted you to know he meant it.

He apologized for the wait. The Israeli security detail outside his King David suite had put me through more checks than I care to describe. At one point, I was fairly certain I was going to be turned away despite holding a personal invitation from the man himself, which would have made for an interesting column but a frustrating afternoon.

Modi had heard about the delay and said sorry before anything else. I told him it was the Israeli side causing the trouble, not his team. He smiled. The room loosened slightly.

Then he picked up the special front page we had published for his visit, looked at it for a moment, and wrote in Hindi, standing, without sitting down or making any ceremony out of it. Two lines: “Humanity will remain supreme. Democracy will remain eternal.”

He signed his name and dated it February 26, 2026. The whole thing took maybe 45 seconds. He handed the page back with both hands.

I’ve interviewed a lot of people while in this job. Politicians, presidents, religious leaders, celebrities. There is a type of public figure who has spent so many years being watched that everything they do has become a kind of performance. The handshake, the pause, the practiced sincerity. Modi wasn’t that. Whatever he was doing in that suite, he was just there, fully, in a way that is rarer than it sounds.

Through a translator, you could still hear the rhythm of how he thinks. Complete thoughts. Real pauses, not to buy time, but because he’s actually considering what you said.

At one point, I told him his Knesset speech – delivered the day before, the first ever by an Indian prime minister to Israel’s parliament – felt historic. He received it simply, without deflecting or inflating it, and then said something that stayed with me: “Our nations and religions are a lot more similar than what people think.”

He had spent the previous day making exactly that case. Not as a diplomatic courtesy. As a philosophical argument.

Most leaders who come to Jerusalem talk about security, trade, and technology. Modi did that, too, and then he went somewhere else entirely. He gave what I can only describe as a civilizational speech, one that asked a genuinely interesting question: What happens when two of the world’s oldest living cultures finally look at each other carefully and recognize something familiar?

Tikkun Olam and Vasudhaiva Kutumbakam

HIS ANSWER was built on a comparison that sounds simple until you think about it. He placed Tikkun Olam (the Jewish concept of repairing and healing the world) next to Vasudhaiva Kutumbakam (the ancient Sanskrit declaration that the world is one family). He compared Halacha (Jewish law as the living framework for daily ethical conduct) to dharma (the Hindu concept of moral order and personal duty).

What he was pointing at is that both civilizations solved the same problem in remarkably similar ways. How do you build a society where ethics isn’t a sermon delivered on a holy day but a practice embedded in the texture of ordinary life? Both Judaism and Hinduism answered: Through law, through duty, through the 10,000 small decisions that make up a day.

This is not a coincidence that gets discovered at diplomatic summits. It is a structural similarity, centuries deep.

For a reader of hassidic thought, this lands with particular force. Hassidism (Hassidut, or hassidic teaching and philosophy) calls this avodah (literally “work,” meaning inner spiritual intention expressed through practical deeds).

The Baal Shem Tov, the 18th-century founder of Hassidut, taught that the divine is found not in retreat from the world but in full engagement with it, in the marketplace, at the table, in the way you treat the person standing in front of you. Modi, without using that language, was honoring exactly that tradition and pointing out that India built its civilization on the same foundation.

He connected Hanukkah and Diwali (the Hindu festival of lights, celebrating the victory of light over darkness), and the pairing is more than poetic.

Both festivals reject the passive response to darkness. In the Hanukkah story, the rabbis made a specific decision: The mitzvah (religious commandment) is not to light a large fire but to add one small candle each night, incrementally, publicly, stubbornly. That is a philosophy of historical action. Darkness is not defeated all at once. It is pushed back by accumulated small acts of light.

Diwali carries the same logic, rows of diyas (small clay oil lamps) lit across millions of homes, each one a separate act that adds to a larger illumination.

He paired Purim with Holi (the Hindu spring festival, marking the triumph of good over evil), and here, too, the intellectual connection runs even deeper. Both holidays are built on the experience of hiddenness suddenly reversed.

In the Purim story, God’s name never appears in the Book of Esther. The miracle is concealed inside what looks like ordinary palace politics and human decision-making. Hassidic thought reads this as the deepest kind of truth: that providence (hashgacha pratit, divine guidance in the details of individual lives) often looks, from the outside, like coincidence or history. You only see the pattern when you’re willing to look for it.

Modi’s insistence on ancient connections between India and Israel, on trade routes and shared texts, and a Persian queen named Esther, whose Hebrew name connects to the Hebrew word for “hidden,” carries the same idea. Some relationships are written into history long before the diplomats arrive to formalize them.

HE SPOKE about terrorism plainly, without softening the language. He linked the October 7 massacre to the Mumbai attacks, India’s own wound, still felt. He said no cause justifies the murder of civilians. He said terrorism anywhere threatens peace everywhere. He said it the way people say things they’ve believed for a long time and have stopped needing to rehearse.

Then he did something that moved the room more than any of the formal declarations. He singled out the Indian workers and caregivers who were in Israel on October 7, 2023. People who stayed. Who helped. Who didn’t run. He quoted the Talmud: Whoever saves one life saves an entire world.

In hassidic terms, this was the speech’s most important moment. Hassidut puts enormous weight on the deed that looks small but carries cosmic significance, the nitzotz (spark of holiness) hidden inside the ordinary act, waiting to be elevated by the person who chooses to do it anyway.

He took foreign workers in a war zone and made them the moral center of the relationship between two nations. That is not rhetoric. That is a worldview that knows where to look for what matters.

He also said something that Israel’s friends don’t always say out loud. Jewish communities lived in India for centuries, he told the Knesset, without persecution, without fear, without having to hide who they were. They preserved their faith and participated fully in society. He called it a source of pride for India.

He was right to call it that, and he was right to say it in Jerusalem in 2026, when the question of where in the world Jewish life can be lived openly has rarely felt more urgent.

Back in the suite, the conversation was warm. He has the quality of making a scheduled meeting feel like an actual conversation. When I told him the Knesset speech felt historic, he returned to the same idea he’d opened with: that the two civilizations are more similar than most people realize. He said it like someone reporting back from a conclusion he’d reached a long time ago and finally found the right room to say it in.

Our Wednesday cover had already been moving fast across social media before I walked into that suite. Modi reposted it to his enormous following on X/Twitter. Indian media picked it up. A front page can travel like that now, faster than anything you write underneath it.

The two handwritten lines are something else. They sit on paper, in a hotel room in Jerusalem, written standing up by a man who didn’t need to write anything and chose to write that. Humanity first. Democracy is permanent. One Hanukkah candle, one diya, same dark night, same instinct to keep adding light to it one careful flame at a time.

I tested the pen before I gave it to him.

Turns out he didn’t need my help.

(Mr. Zvika Klein is the Jerusalem Post Editor-in-Chief. The views expressed are personal.)

Source: The Jerusalem Post