Prime Minister Narendra Modi's visionary Har Ghar Tiranga initiative, launched in 2022 as part of the 'Azadi Ka Amrit Mahotsav,' has not only fostered patriotism and unity across India but also sparked a remarkable transformation at the grassroots level. What began as a nationwide call for citizens to hoist the national flag at their homes, workplaces, and institutions has evolved into a powerful movement that has inspired and empowered thousands of women by creating a new women-led industry.

Govind Mohan, Secretary of the Ministry of Culture, which coordinates the Har Ghar Tiranga Abhiyan, has highlighted the profound impact of this initiative on women across the country. The campaign's success can be measured not just in the number of flags hoisted but in the economic opportunities it has created for women, particularly those in Self-Help Groups (SHGs).

The demand for flags was immense when the Har Ghar Tiranga Abhiyan was first launched, and to meet this demand, the central government had procured and distributed approximately 7.5 crore flags. However, recognizing the potential for greater participation and self-reliance, PM Modi initiated a revision of the Flag Code of India, opening the doors for SHGs to participate in flag production.

By the second year of the campaign, these SHGs had taken over the majority of flag production, reducing the central government's procurement to just 2.5 crore flags. A striking example of this shift can be seen in Uttar Pradesh, where the state purchased 4.5 crore flags from the government in 2022 but did not require any in 2023, thanks to the self-sufficiency of its SHGs, a clear indication of the involvement and connection of these groups in the initiative.

In 2024, the demand for centrally supplied flags dropped further to just 20 lakhs, with SHGs becoming the primary producers of national flags. Across the country, approximately 25 crore flags are needed annually—one for every home. This transition from reliance on large vendors to SHG-led production has not only strengthened the spirit of Jan Bhagidari but has also transformed these SHGs into a thriving industry, empowering women economically and socially.

The Har Ghar Tiranga initiative is a shining example of how a simple yet profound idea can bring about significant change. By harnessing the power of women at the grassroots level, this campaign has not only instilled a sense of national pride but has also created lasting economic opportunities for women across India. Under PM Modi's leadership, the Har Ghar Tiranga initiative has become a beacon of hope and empowerment for millions.

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Narendra Modi is a leader beyond ceremony
February 28, 2026

Force of habit, maybe. Or just the low-grade anxiety that comes with handing something to the prime minister of 1.4 billion people and hoping it works. I scribbled a quick line on the corner of my notepad, confirmed the ink was flowing, and handed it over.

He took it without looking at the pen. He was looking at me.

That was the first thing I noticed about Narendra Modi up close. The eye contact. Steady, unhurried, the kind that makes you feel like the meeting isn’t scheduled. He greeted me standing, which I hadn’t expected, and when he shook my hand, the grip was firm, and it lasted a beat longer than these things usually do. Just deliberate. Like he wanted you to know he meant it.

He apologized for the wait. The Israeli security detail outside his King David suite had put me through more checks than I care to describe. At one point, I was fairly certain I was going to be turned away despite holding a personal invitation from the man himself, which would have made for an interesting column but a frustrating afternoon.

Modi had heard about the delay and said sorry before anything else. I told him it was the Israeli side causing the trouble, not his team. He smiled. The room loosened slightly.

Then he picked up the special front page we had published for his visit, looked at it for a moment, and wrote in Hindi, standing, without sitting down or making any ceremony out of it. Two lines: “Humanity will remain supreme. Democracy will remain eternal.”

He signed his name and dated it February 26, 2026. The whole thing took maybe 45 seconds. He handed the page back with both hands.

I’ve interviewed a lot of people while in this job. Politicians, presidents, religious leaders, celebrities. There is a type of public figure who has spent so many years being watched that everything they do has become a kind of performance. The handshake, the pause, the practiced sincerity. Modi wasn’t that. Whatever he was doing in that suite, he was just there, fully, in a way that is rarer than it sounds.

Through a translator, you could still hear the rhythm of how he thinks. Complete thoughts. Real pauses, not to buy time, but because he’s actually considering what you said.

At one point, I told him his Knesset speech – delivered the day before, the first ever by an Indian prime minister to Israel’s parliament – felt historic. He received it simply, without deflecting or inflating it, and then said something that stayed with me: “Our nations and religions are a lot more similar than what people think.”

He had spent the previous day making exactly that case. Not as a diplomatic courtesy. As a philosophical argument.

Most leaders who come to Jerusalem talk about security, trade, and technology. Modi did that, too, and then he went somewhere else entirely. He gave what I can only describe as a civilizational speech, one that asked a genuinely interesting question: What happens when two of the world’s oldest living cultures finally look at each other carefully and recognize something familiar?

Tikkun Olam and Vasudhaiva Kutumbakam

HIS ANSWER was built on a comparison that sounds simple until you think about it. He placed Tikkun Olam (the Jewish concept of repairing and healing the world) next to Vasudhaiva Kutumbakam (the ancient Sanskrit declaration that the world is one family). He compared Halacha (Jewish law as the living framework for daily ethical conduct) to dharma (the Hindu concept of moral order and personal duty).

What he was pointing at is that both civilizations solved the same problem in remarkably similar ways. How do you build a society where ethics isn’t a sermon delivered on a holy day but a practice embedded in the texture of ordinary life? Both Judaism and Hinduism answered: Through law, through duty, through the 10,000 small decisions that make up a day.

This is not a coincidence that gets discovered at diplomatic summits. It is a structural similarity, centuries deep.

For a reader of hassidic thought, this lands with particular force. Hassidism (Hassidut, or hassidic teaching and philosophy) calls this avodah (literally “work,” meaning inner spiritual intention expressed through practical deeds).

The Baal Shem Tov, the 18th-century founder of Hassidut, taught that the divine is found not in retreat from the world but in full engagement with it, in the marketplace, at the table, in the way you treat the person standing in front of you. Modi, without using that language, was honoring exactly that tradition and pointing out that India built its civilization on the same foundation.

He connected Hanukkah and Diwali (the Hindu festival of lights, celebrating the victory of light over darkness), and the pairing is more than poetic.

Both festivals reject the passive response to darkness. In the Hanukkah story, the rabbis made a specific decision: The mitzvah (religious commandment) is not to light a large fire but to add one small candle each night, incrementally, publicly, stubbornly. That is a philosophy of historical action. Darkness is not defeated all at once. It is pushed back by accumulated small acts of light.

Diwali carries the same logic, rows of diyas (small clay oil lamps) lit across millions of homes, each one a separate act that adds to a larger illumination.

He paired Purim with Holi (the Hindu spring festival, marking the triumph of good over evil), and here, too, the intellectual connection runs even deeper. Both holidays are built on the experience of hiddenness suddenly reversed.

In the Purim story, God’s name never appears in the Book of Esther. The miracle is concealed inside what looks like ordinary palace politics and human decision-making. Hassidic thought reads this as the deepest kind of truth: that providence (hashgacha pratit, divine guidance in the details of individual lives) often looks, from the outside, like coincidence or history. You only see the pattern when you’re willing to look for it.

Modi’s insistence on ancient connections between India and Israel, on trade routes and shared texts, and a Persian queen named Esther, whose Hebrew name connects to the Hebrew word for “hidden,” carries the same idea. Some relationships are written into history long before the diplomats arrive to formalize them.

HE SPOKE about terrorism plainly, without softening the language. He linked the October 7 massacre to the Mumbai attacks, India’s own wound, still felt. He said no cause justifies the murder of civilians. He said terrorism anywhere threatens peace everywhere. He said it the way people say things they’ve believed for a long time and have stopped needing to rehearse.

Then he did something that moved the room more than any of the formal declarations. He singled out the Indian workers and caregivers who were in Israel on October 7, 2023. People who stayed. Who helped. Who didn’t run. He quoted the Talmud: Whoever saves one life saves an entire world.

In hassidic terms, this was the speech’s most important moment. Hassidut puts enormous weight on the deed that looks small but carries cosmic significance, the nitzotz (spark of holiness) hidden inside the ordinary act, waiting to be elevated by the person who chooses to do it anyway.

He took foreign workers in a war zone and made them the moral center of the relationship between two nations. That is not rhetoric. That is a worldview that knows where to look for what matters.

He also said something that Israel’s friends don’t always say out loud. Jewish communities lived in India for centuries, he told the Knesset, without persecution, without fear, without having to hide who they were. They preserved their faith and participated fully in society. He called it a source of pride for India.

He was right to call it that, and he was right to say it in Jerusalem in 2026, when the question of where in the world Jewish life can be lived openly has rarely felt more urgent.

Back in the suite, the conversation was warm. He has the quality of making a scheduled meeting feel like an actual conversation. When I told him the Knesset speech felt historic, he returned to the same idea he’d opened with: that the two civilizations are more similar than most people realize. He said it like someone reporting back from a conclusion he’d reached a long time ago and finally found the right room to say it in.

Our Wednesday cover had already been moving fast across social media before I walked into that suite. Modi reposted it to his enormous following on X/Twitter. Indian media picked it up. A front page can travel like that now, faster than anything you write underneath it.

The two handwritten lines are something else. They sit on paper, in a hotel room in Jerusalem, written standing up by a man who didn’t need to write anything and chose to write that. Humanity first. Democracy is permanent. One Hanukkah candle, one diya, same dark night, same instinct to keep adding light to it one careful flame at a time.

I tested the pen before I gave it to him.

Turns out he didn’t need my help.

(Mr. Zvika Klein is the Jerusalem Post Editor-in-Chief. The views expressed are personal.)

Source: The Jerusalem Post