Prime Minister Narendra Modi's visionary Har Ghar Tiranga initiative, launched in 2022 as part of the 'Azadi Ka Amrit Mahotsav,' has not only fostered patriotism and unity across India but also sparked a remarkable transformation at the grassroots level. What began as a nationwide call for citizens to hoist the national flag at their homes, workplaces, and institutions has evolved into a powerful movement that has inspired and empowered thousands of women by creating a new women-led industry.

Govind Mohan, Secretary of the Ministry of Culture, which coordinates the Har Ghar Tiranga Abhiyan, has highlighted the profound impact of this initiative on women across the country. The campaign's success can be measured not just in the number of flags hoisted but in the economic opportunities it has created for women, particularly those in Self-Help Groups (SHGs).

The demand for flags was immense when the Har Ghar Tiranga Abhiyan was first launched, and to meet this demand, the central government had procured and distributed approximately 7.5 crore flags. However, recognizing the potential for greater participation and self-reliance, PM Modi initiated a revision of the Flag Code of India, opening the doors for SHGs to participate in flag production.

By the second year of the campaign, these SHGs had taken over the majority of flag production, reducing the central government's procurement to just 2.5 crore flags. A striking example of this shift can be seen in Uttar Pradesh, where the state purchased 4.5 crore flags from the government in 2022 but did not require any in 2023, thanks to the self-sufficiency of its SHGs, a clear indication of the involvement and connection of these groups in the initiative.

In 2024, the demand for centrally supplied flags dropped further to just 20 lakhs, with SHGs becoming the primary producers of national flags. Across the country, approximately 25 crore flags are needed annually—one for every home. This transition from reliance on large vendors to SHG-led production has not only strengthened the spirit of Jan Bhagidari but has also transformed these SHGs into a thriving industry, empowering women economically and socially.

The Har Ghar Tiranga initiative is a shining example of how a simple yet profound idea can bring about significant change. By harnessing the power of women at the grassroots level, this campaign has not only instilled a sense of national pride but has also created lasting economic opportunities for women across India. Under PM Modi's leadership, the Har Ghar Tiranga initiative has become a beacon of hope and empowerment for millions.

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Cricket legend K. Srikkanth reveals what makes PM Modi a true leader!
March 26, 2025

Former Indian cricketer Krishnamachari Srikkanth shares his heartfelt admiration for PM Modi, recounting moments that reflect the PM’s humility, warmth and unwavering ability to inspire.

Reminiscing his meeting with PM Modi, Srikkanth says, “Greatest thing about PM Modi is… when you go talk to him and meet him, you feel so comfortable, you don’t feel overpowered that he is the Prime Minister. He will be very casual and if you want to discuss anything and have any thoughts, he will make you feel very very comfortable, so you won’t feel scared.”

The cricket legend recalls how he once sent a text message addressed to the PM to his Secretary congratulating PM Modi for victories in 2019 and 2024 Lok Sabha elections and was taken aback when he received a personal reply from the PM himself!

“The biggest quality PM Modi has is his ability to talk to you, make you feel comfortable and make you feel important,” Srikkanth adds recalling a programme he had attended in Chennai. He notes how Shri Modi, even as a Prime Ministerial candidate in 2014, remained approachable and humble. He fondly recalls the event where the PM personally called him on stage. “I was standing in the crowd and suddenly, he called me up. The entire auditorium was clapping. That is the greatness of this man,” he shares.

PM Modi’s passion for cricket is another aspect that deeply resonates with Srikkanth. Reminiscing a memorable instance, he shares how PM Modi watched an entire match in Ahmedabad with great enthusiasm like a true cricket aficionado.

Even in challenging moments, PM Modi’s leadership shines through. Srikkanth highlights how after Team India lost the World Cup in November 2023, PM Modi personally visited the Indian dressing room to boost the team’s morale. “PM Modi went and spoke to each and every cricketer and spoke to them personally. That matters a lot as a cricketer after losing the final. Words of encouragement from the Prime Minister has probably boosted India to win the Champions Trophy and the T20 World Cup,” he says.

Beyond cricket, the former Indian cricketer is in awe of PM Modi’s incredible energy and fitness, attributing it to his disciplined routine of yoga and meditation. “Because PM Modi is physically very fit, he is mentally very sharp. Despite his hectic international schedule, he always looks fresh,” he adds.

For Krishnamachari Srikkanth, PM Modi is more than just a leader he is an inspiration. His words and actions continue to uplift India’s sporting spirit, leaving an indelible impact on athletes and citizens alike.