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Media and Entertainment sector poised for a Significant Leap

Published By : Admin | September 18, 2024 | 16:24 IST
Cabinet clears establishment of National Centre of Excellence (NCoE) for Animation, Visual Effects, Gaming, Comics, and Extended Reality (AVGC-XR)
Government’s push towards advancing the creators economy to ensure economic growth and employment opportunity
NCoE to enhance India’s soft power globally & attract foreign investment by positioning India as a content hub for providing state-of-the-art content

The Union Cabinet chaired by the Prime Minister Shri Narendra Modi has approved the establishment of the National Centre of Excellence (NCoE) for Animation, Visual Effects, Gaming, Comics and Extended Reality (AVGC-XR) as a Section 8 Company under the Companies Act, 2013 in India with Federation of Indian Chambers of Commerce & Industry and Confederation of Indian Industry representing the industry bodies as partners with the Government of India. The NCoE will be set up in Mumbai, Maharashtra and is in pursuance to the Union Minister for Finance and Corporate Affairs’ budget announcement for 2022-23 for setting up of an AVGC Task Force in the country.

AVGC-XR sector today plays an indispensable role in the entire realm of Media and Entertainment including filmmaking, Over The Top (OTT) platforms, gaming, advertisements and several other areas including health, education and other social sectors thereby encompassing the overall structure of the country’s growth story. With rapidly evolving technology and increasing internet penetration all across the country, coupled with one of the cheapest data rates, the usage of AVGC-XR globally is poised to grow at an exponential pace.

Driving the growth of AVGC-XR sector

To keep up with this brisk pace, the National Centre of Excellence is being established to act as the pinnacle institution to anchor the AVGC-XR ecosystem in the country. Along with offering specialized training-cum-learning programs to equip both amateurs and professionals with the latest skill sets in cutting-edge AVGC-XR technologies, this NCoE will also foster research and development and will bring together experts from various fields like computer science, engineering, design and art that can lead to major breakthroughs in the field of AVGC-XR. This National Centre of Excellence will also extensively focus on creation of India’s IP for both domestic consumption and global outreach, overall leading to creation of content based on India’s rich historical and cultural heritage. Further, the NCoE will function as an incubation centre by providing resources for nurturing startups and early-stage companies in the AVGC-XR field. Also, NCoE will serve not only as an academic accelerator but also a production/ industry accelerator.

By positioning this NCoE as the driving force for the growth of AVGC-XR industry it will serve as one of the biggest sources of employment for the youth from all parts of the country. This will give an enormous push to the creative arts and design sector and make India the hub for AVGC-XR activities furthering the goals of the Atmanirbhar Bharat Initiative.

The NCoE for AVGC-XR will also position India as a content hub for providing state-of-the-art content thereby enhancing India’s soft power globally and attracting foreign investment into the Media & Entertainment Sector.

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PM chairs CCS Meeting to review measures being taken in the context of ongoing West Asia Conflict
April 01, 2026
Interventions across agriculture, fertilizers, shipping, aviation, logistics and MSMEs to mitigate emerging challenges discussed
Supply diversification for LPG and LNG, fuel duty reduction and power sector measures reviewed to ensure stability of essential supplies
Steps being taken to ensure stable prices of essential commodities and strict action against hoarding and black-marketing
Control Rooms set up for constant monitoring and interaction with States/UTs on prices and enforcement of Essential Commodities Act
Various efforts being taken to ensure fertilizer supply such as maintaining Urea Production and coordination with overseas suppliers for DAP/NPKS supplies
PM assesses availability of critical needs for the common man
PM discusses availability of fertilisers in the country and steps being taken to ensure its availability in the Kharif and Rabi seasons
PM directs that all efforts must be made to safeguard the citizens from the impact of this conflict
PM underlines the need for timely & smooth flow of authentic information to the public to prevent misinformation and rumour mongering
Enough coal stock exists which shall serve power needs adequately in coming months

Prime Minister Shri Narendra Modi a special of the Cabinet Committee on Security (CCS) to review measures taken by various Ministries/Departments and also discussed further initiatives to be taken in the context of the ongoing West Asia conflict, at 7 Lok Kalyan Marg today. This was the second special CCS meeting on this issue.

Cabinet Secretary briefed about the action taken to ensure supply of petroleum products, particularly LNG/LPG, and sufficient power availability. Sources are being diversified for procurement of LPG with new inflows from different countries. Similarly, Liquefied Natural Gas (LNG) is being sourced from different countries. He further briefed that LPG prices for domestic consumers have remained the same and Anti-diversion enforcement to curb hoarding and black marketing of LPG is being conducted regularly.

Initiatives have also been taken to expand Piped Natural Gas connections. Measures like exempting the gas-based power plants with a capacity of 7-8 GW from gas pooling mechanism and increasing of rake for positioning more coal at thermal power stations etc. have also been taken to ensure availability of power during the peak summer months.

Further, interventions proposed to be taken for emerging challenges in various other sectors such as agriculture, civil aviation, shipping and logistics were also discussed.

Various efforts like maintaining urea production to meet requirements, coordinating with overseas supplies for DAP/NPKS suppliers are being taken to ensure fertilizer supply. State governments are being requested to curb black marketing, hoarding, and diversion of fertilizers through daily monitoring, raids, and strict action.

The retail prices of food commodities have been stable over the past one month. Control Rooms have been set up for constant monitoring and interaction with States/UTs on prices and enforcement of Essential Commodities Act. The prices of agricultural products , vegetables and fruits are also being monitored.

Efforts to globally diversify our sources for energy, fertilizers and other supply chains, and international initiatives for securing safe passage of vessels through the strait of Hormuz and ongoing diplomatic efforts are being taken.

Enhanced coordination, real-time communication, and proactive measures across central, state, and district levels to drive effective information dissemination and public awareness amid the evolving crisis is being undertaken.

Prime Minister assessed the availability of critical needs for the common man. He discussed availability of fertilisers in the country and steps being taken to ensure its availability in the Kharif and Rabi seasons. He said that all efforts must be made to safeguard the citizens from the impact of this conflict. Prime Minister also emphasised smooth flow of authentic information to the public to prevent misinformation and rumour mongering.

Prime Minister directed all concerned departments to take all possible measures to ameliorate the problems of citizens and sectors affected by the ongoing global situation.