Mera Saansad
Search Search
English language

Media and Entertainment sector poised for a Significant Leap

Published By : Admin | September 18, 2024 | 16:24 IST
Cabinet clears establishment of National Centre of Excellence (NCoE) for Animation, Visual Effects, Gaming, Comics, and Extended Reality (AVGC-XR)
Government’s push towards advancing the creators economy to ensure economic growth and employment opportunity
NCoE to enhance India’s soft power globally & attract foreign investment by positioning India as a content hub for providing state-of-the-art content

The Union Cabinet chaired by the Prime Minister Shri Narendra Modi has approved the establishment of the National Centre of Excellence (NCoE) for Animation, Visual Effects, Gaming, Comics and Extended Reality (AVGC-XR) as a Section 8 Company under the Companies Act, 2013 in India with Federation of Indian Chambers of Commerce & Industry and Confederation of Indian Industry representing the industry bodies as partners with the Government of India. The NCoE will be set up in Mumbai, Maharashtra and is in pursuance to the Union Minister for Finance and Corporate Affairs’ budget announcement for 2022-23 for setting up of an AVGC Task Force in the country.

AVGC-XR sector today plays an indispensable role in the entire realm of Media and Entertainment including filmmaking, Over The Top (OTT) platforms, gaming, advertisements and several other areas including health, education and other social sectors thereby encompassing the overall structure of the country’s growth story. With rapidly evolving technology and increasing internet penetration all across the country, coupled with one of the cheapest data rates, the usage of AVGC-XR globally is poised to grow at an exponential pace.

Driving the growth of AVGC-XR sector

To keep up with this brisk pace, the National Centre of Excellence is being established to act as the pinnacle institution to anchor the AVGC-XR ecosystem in the country. Along with offering specialized training-cum-learning programs to equip both amateurs and professionals with the latest skill sets in cutting-edge AVGC-XR technologies, this NCoE will also foster research and development and will bring together experts from various fields like computer science, engineering, design and art that can lead to major breakthroughs in the field of AVGC-XR. This National Centre of Excellence will also extensively focus on creation of India’s IP for both domestic consumption and global outreach, overall leading to creation of content based on India’s rich historical and cultural heritage. Further, the NCoE will function as an incubation centre by providing resources for nurturing startups and early-stage companies in the AVGC-XR field. Also, NCoE will serve not only as an academic accelerator but also a production/ industry accelerator.

By positioning this NCoE as the driving force for the growth of AVGC-XR industry it will serve as one of the biggest sources of employment for the youth from all parts of the country. This will give an enormous push to the creative arts and design sector and make India the hub for AVGC-XR activities furthering the goals of the Atmanirbhar Bharat Initiative.

The NCoE for AVGC-XR will also position India as a content hub for providing state-of-the-art content thereby enhancing India’s soft power globally and attracting foreign investment into the Media & Entertainment Sector.

Login or Register to add your comment
Explore More
Today, the entire country and entire world is filled with the spirit of Bhagwan Shri Ram: PM Modi at Dhwajarohan Utsav in Ayodhya

Popular Speeches

Today, the entire country and entire world is filled with the spirit of Bhagwan Shri Ram: PM Modi at Dhwajarohan Utsav in Ayodhya
View All
Khichdi To Moringa Paratha: 7 Traditional Foods PM Modi Loves

Media Coverage

Khichdi To Moringa Paratha: 7 Traditional Foods PM Modi Loves
View All
NM on the go

Nm on the go

Always be the first to hear from the PM. Get the App Now!
Download App
...
PM to Address Youth at Khelo India Dialogue on 27th August
August 26, 2026
Khelo India Dialogue will bring together sports, youth leadership, civic responsibility, volunteering, fitness and nation-building on a common platform
Yuva Samvaad under Khelo India Dialogue to Focus on Five Key Themes: Sports, Olympic Aspirations, Youth Leadership, Viksit Bharat and Nasha Mukt Yuva

Prime Minister Shri Narendra Modi will address Khelo India Dialogue on 27th August at 11 AM via video conferencing. The programme aims to help the youth engage with India's sporting journey, share their aspirations, and contribute ideas for a stronger youth-led Viksit Bharat.

Organised by Mera Yuva Bharat (MY Bharat), as part of the National Sports Day 2026 celebrations, the programme will be conducted across the country with participation of youth at two colleges in every district across States and Union Territories. The programme is being held in line with the Prime Minister's vision of building a fit, disciplined and sporting nation while placing the aspirations of youth at the centre of the national development agenda.

The nationwide Khelo India Dialogue will bring together sports, youth leadership, civic responsibility, volunteering, fitness and nation-building on a common platform. It will provide a direct channel for young people to engage with the country's sporting ambitions, while ensuring that their ideas and perspectives become part of the continuing conversation on India's youth and sports ecosystem.

The national programme will be followed by local interactions involving young participants, MY Bharat volunteers, local sportspersons and public representatives. A major feature of the initiative will be direct interaction between youth having interest in sports and leading Indian athletes and medal winners. A central feature of the programme will be Yuva Samvaad where Young participants will be invited to articulate their own ideas, perspectives and aspirations. The dialogue will be structured around five themes:

  • improving India's sports ecosystem through better facilities, coaching, sports science and inclusive participation;
  • nurturing talent for the 2036 Olympics via scientific talent identification, transparent selection and long-term athlete development;
  • creating youth leaders through governance platforms and MY Bharat-led volunteering;
  • empowering youth for Viksit Bharat by building civic mindedness, future-ready skills and structured volunteering;
  • promoting a Nasha Mukt Yuva movement that leverages sport and peer networks to fight substance abuse, reinforced by weekly Jan Bhagidari activities under PM's 100-week nationwide campaign launched on 2 August 2026.