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"ಮಾಧ್ಯಮ ಮತ್ತು ಮನರಂಜನಾ ವಲಯವು ಗಮನಾರ್ಹ ಅಭಿವೃದ್ದಿಗೆ ಸಿದ್ಧವಾಗಿದೆ "

Published By : Admin | September 18, 2024 | 16:24 IST
Cabinet clears establishment of National Centre of Excellence (NCoE) for Animation, Visual Effects, Gaming, Comics, and Extended Reality (AVGC-XR)
Government’s push towards advancing the creators economy to ensure economic growth and employment opportunity
NCoE to enhance India’s soft power globally & attract foreign investment by positioning India as a content hub for providing state-of-the-art content

The Union Cabinet chaired by the Prime Minister Shri Narendra Modi has approved the establishment of the National Centre of Excellence (NCoE) for Animation, Visual Effects, Gaming, Comics and Extended Reality (AVGC-XR) as a Section 8 Company under the Companies Act, 2013 in India with Federation of Indian Chambers of Commerce & Industry and Confederation of Indian Industry representing the industry bodies as partners with the Government of India. The NCoE will be set up in Mumbai, Maharashtra and is in pursuance to the Union Minister for Finance and Corporate Affairs’ budget announcement for 2022-23 for setting up of an AVGC Task Force in the country.

AVGC-XR sector today plays an indispensable role in the entire realm of Media and Entertainment including filmmaking, Over The Top (OTT) platforms, gaming, advertisements and several other areas including health, education and other social sectors thereby encompassing the overall structure of the country’s growth story. With rapidly evolving technology and increasing internet penetration all across the country, coupled with one of the cheapest data rates, the usage of AVGC-XR globally is poised to grow at an exponential pace.

Driving the growth of AVGC-XR sector

To keep up with this brisk pace, the National Centre of Excellence is being established to act as the pinnacle institution to anchor the AVGC-XR ecosystem in the country. Along with offering specialized training-cum-learning programs to equip both amateurs and professionals with the latest skill sets in cutting-edge AVGC-XR technologies, this NCoE will also foster research and development and will bring together experts from various fields like computer science, engineering, design and art that can lead to major breakthroughs in the field of AVGC-XR. This National Centre of Excellence will also extensively focus on creation of India’s IP for both domestic consumption and global outreach, overall leading to creation of content based on India’s rich historical and cultural heritage. Further, the NCoE will function as an incubation centre by providing resources for nurturing startups and early-stage companies in the AVGC-XR field. Also, NCoE will serve not only as an academic accelerator but also a production/ industry accelerator.

By positioning this NCoE as the driving force for the growth of AVGC-XR industry it will serve as one of the biggest sources of employment for the youth from all parts of the country. This will give an enormous push to the creative arts and design sector and make India the hub for AVGC-XR activities furthering the goals of the Atmanirbhar Bharat Initiative.

The NCoE for AVGC-XR will also position India as a content hub for providing state-of-the-art content thereby enhancing India’s soft power globally and attracting foreign investment into the Media & Entertainment Sector.

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Prime Minister reaffirms commitment to wildlife conservation on World Wildlife Day; shares Sanskrit Subhashitam
March 03, 2026

The Prime Minister, Shri Narendra Modi said that World Wildlife Day is about celebrating the incredible faunal diversity that enriches our planet and sustains our ecosystems. He said it is a day to acknowledge everyone working towards wildlife protection and reaffirm our commitment to conservation, sustainable practices and protecting habitats so that wildlife continues to thrive.

The Prime Minister noted that India cherishes being home to some of the world’s most extraordinary wildlife. He highlighted that India is home to over 70% of the world’s tiger population, has the largest population of the one-horned rhino and the maximum number of Asiatic elephants. He further stated that India is the only place in the world where the majestic Asiatic lion thrives.

The Prime Minister underlined that the Government has undertaken numerous efforts for wildlife protection. These include the setting up of the International Big Cat Alliance as an exceptional forum to share best practices with fellow nations. Other efforts include initiatives aimed at protecting the Great Indian Bustard, Gharial and Sloth Bear, as well as the translocation of cheetahs.

Emphasising India’s cultural ethos, the Prime Minister said that our scriptures pray for the welfare of all living beings and inspire sensitivity towards wildlife along with conservation. He shared a Sanskrit Subhashitam on this occasion which says-

“निर्वनो वध्यते व्याघ्रो निर्व्याघ्रं छिद्यते वनम्। तस्माद् व्याघ्रो वनं रक्षेद् वनं व्याघ्रं च पालयेत्॥”

The Subhashitam conveys that without forests, tigers perish; and without tigers, forests are destroyed. Therefore, the tiger protects the forest and the forest protects the tiger, underscoring the deep interdependence of nature.

In a series of X posts, Shri Modi said;

“World Wildlife Day is about celebrating the incredible faunal diversity that enriches our planet and sustains our ecosystems. It is a day to acknowledge everyone working towards wildlife protection. We reaffirm our commitment to conservation, sustainable practices and protecting habitats so that our wildlife continues to thrive.”

“We in India cherish the fact that we are home to some of the world’s most extraordinary wildlife. We are home to over 70% of the world’s tiger population. We have the largest population of the one-horned rhino, the maximum Asiatic elephants. India is the only place in the world where the majestic Asiatic lion thrives.”

“The NDA Government has undertaken numerous efforts for wildlife protection. This includes the setting up of the International Big Cat Alliance, an exceptional forum to share best practices with fellow nations. Other efforts include those aimed at protecting the Great Indian Bustard, Gharial, Sloth Bear and translocation of cheetahs.”

“आज World Wildlife Day है। हमारे शास्त्रों में सभी जीवों के कल्याण की कामना की गई है। उनसे हमें वन्यजीवों के संरक्षण के साथ-साथ उनके प्रति संवेदनशील होने की प्रेरणा भी मिलती है। उसका एक उदाहरण यह है… निर्वनो वध्यते व्याघ्रो निर्व्याघ्रं छिद्यते वनम्। तस्माद् व्याघ्रो वनं रक्षेद् वनं व्याघ्रं च पालयेत्॥”