When simplicity becomes style: the story behind the Modi Kurta

Published By : Admin | September 16, 2016 | 23:57 IST
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The Modi Kurta has a legendary following among people but this widely acclaimed ‘style statement’ that it has become has very simple origins.

On the origins of the ‘Modi Kurta’ the Prime Minister said:

“My work with the RSS and BJP not only meant excessive travelling, but also uncertain and punishing schedules. And, as someone who always washed his own clothes, I realized that washing a full sleeved Kurta was tougher and more time consuming so I decided to cut his Kurtas into half sleeved ones.”

Thus the Modi Kurta was born!

As time progressed, particularly in the recent few years the Modi Kurta has become famous world over. Other merchandise like ‘Modi Masks’, caps, t-shirts, badges even chocolates have been seen time and again but nothing is as popular as the Modi Kurta- crisp and colourful, simple and elegant.

 

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It is part of an endeavour to collect stories which narrate or recount people’s anecdotes/opinion/analysis on Prime Minister Shri Narendra Modi & his impact on lives of people.

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"Jaago Bharat Ke Laal" — How PM Modi motivated citizens to keep up the fight against Article 370
August 05, 2022
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On 5th August 2019, in a historic move, Article 370 and Article 35 A were abrogated. This led to complete integration of Jammu and Kashmir with the rest of the country.

The temporary Articles, which were in place for almost 70 odd years, denied rights to the people of Jammu, Kashmir and Ladakh. Both these Articles were a huge hurdle in development of the region. Abrogation of these Articles fulfilled the dream of Sardar Vallabhbhai Patel, Atal Bihari Vajpayee and countless citizens.

Since the early 90s, Shri Narendra Modi had raised his voice against the Article 370 and motivated people to keep up their fight against it. He spread awareness how the Abrogation of these Articles would benefit our nation.

Bhavna Thakur, a Karyakarta from Gujarat reminisced the time when Shri Modi, during the organisational days, used to discuss about the Article 370. In a video, she said, "When Modi Ji used to take lectures during the organisational days, he would tell us a lot about the nation as well as the Article 370. He talked about the difficulties we had to face due to the Article 370 and how its abrogation will be good for the nation."

Smt. Thakur further said that to motivate all the Karyakartas, Shri Modi even used to sing a song.

"The song is in Gujarati. It goes like: Kashmir Bharat Nu Kevay, Eto Koi Thi Na Chhinvay, Jando Farki Rahio Chhe Hindustan No, Jaago Jaago Re Bharat Maa Na Laal, which means wake up all Indians, no one can take Kashmir from us. It is an integral part of our nation and will always be," recalled Bhavna Thakur.

Disclaimer:

It is part of an endeavour to collect stories which narrate or recount people’s anecdotes/opinion/analysis on Prime Minister Shri Narendra Modi & his impact on lives of people.