JAM Trinity Transforming Lives

Published By : Admin | February 24, 2024 | 17:03 IST

In 2014, when Narendra Modi assumed the role of Prime Minister of India, his foremost challenge wasn't merely the struggling economy but the imperative task of uniting the nation comprehensively. Despite decades of schemes aimed at facilitating public services, subsidies, and healthcare across the country, the supply chain consistently suffered leakages amounting to significant financial losses, disconnecting a substantial portion of the population.

The old political jibe of only 15 paise, for every rupee leaving the government coffers, reaching the poor haunted all welfare programmes in India. Beneficiaries were either missing, redundant, or non-existent, and thus, the middlemen availed the benefits and resources meant for the poor.

India grappled with inequality, especially as urban areas rapidly embraced digitization, leaving rural regions at risk of lagging behind. While cities adopted the latest technologies in communication, banking, finance, and medicine, the rural population faced financial exclusion, struggled with supply chain leakages, and often lacked verifiable identification.

Addressing the challenge of connecting 140 crore people required an astute starting point. In 1999, the National Democratic Alliance (NDA) proposed a 'multi-purpose national identity card,' later refined by the United Progressive Alliance (UPA) into the Unique Identification Authority of India (UIDAI) in 2009. However, the idea needed strategic implementation.

This is where Aadhaar emerged as a pivotal element of the JAM trinity. By December 2014, over 720 million people had enrolled for Aadhaar cards, and by April 2018, nearly 120 crore Indians were covered, with several states achieving saturation ratios exceeding one.

Aadhaar played a crucial role in facilitating the opening of Jan Dhan accounts, addressing the longstanding issue of over 800 million rural residents excluded from the financial system. By December 2014, over a hundred million bank accounts were linked to Aadhaar, plugging leakages in subsidy transfers and empowering beneficiaries. The combination of Aadhaar and Jan Dhan accounts proved successful, with the financial year 2015 witnessing 3 lakh new Jan Dhan accounts and 5 lakh Aadhaar card enrollments daily. Today, the number of Jan Dhan Accounts exceeds 50 crore.

It must be noted that it was only under the Modi government where Aadhaar became a foundational identity. Unlike the Congress government, the Modi regime was quite bullish on the prospects of Aadhaar and the benefits it could usher. For instance, while the Congress discontinued the LPG DBT in January 2014, fearing an electoral backlash, the Modi government embarked on ensuring banking penetration for all through the Jan Dhan Yojana programme.

From a socio-economic perspective, Jan Dhan Yojana has been one of the biggest success stories of the Modi government. Not only it ensured financial inclusion in the rural areas, it also empowered the women who were earlier relying on cash, or lacked financial independence. By the end of 2023, the deposits in the Jan Dhan accounts exceeded Rs. 2.1 Lakh Crore, proving all naysayers wrong.

The third component, mobile phones, significantly enhanced the scalability of Jan Dhan and Aadhaar programs. With 600 million unique mobile phone users in the country, linking account numbers to Aadhaar and Jan Dhan accounts streamlined scalability, accessibility, and sustainability.

The JAM trinity, now the bedrock of digital governance in India, supports a multitude of government services, including housing, healthcare, subsidized fuel, banking, and direct benefit transfers. Initiatives like 'Pahal' for LPG subsidies and urea distribution have successfully reduced supply chain leakages.

In the ten years of the Modi Government, remarkable achievements have been witnessed which have been a result of the JAM trinity. For starters, 10 Crore fake beneficiaries have been eliminated from the system. Through Direct Benefit Transfers (DBTs), Rs. 34 Lakh Crore have been transferred to over 100 Crore beneficiaries across hundreds of welfare programmes. These DBTs have ensured a comprehensive development of the rural micro ecosystem.

The importance of JAM Trinity must also be seen in the context of the pandemic. From cash transfers to women to foodgrain allotment under the Pradhan Mantri Garib Kalyan Anna Yojana, none of it would have been possible without the JAM trinity.

JAM trinity has also created another opportunity in the space of data sciences. From a policy perspective, the government has been keen on experimenting with the utility of non-personalised data sets that can be availed by young entrepreneurs and other MSMEs.

Furthermore, as several ministries gather data from many programmes, policy making can be tweaked as per region and requirements. For instance, as data from the Ayushman Bharat programme increases exponentially in the 2020s, the local bodies and governments can go from a reactive model to a preventive one.

For digital governance in India to thrive, a robust foundation was essential, and the JAM trinity has provided just that. Today, as Modi had promised in 2014, governance of a billion people is about maximum governance, minimum government, minus the monetary leakages and middlemen corruption. Not 15 paise, but every rupee designated meant for the poor reaches them.

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6 Years of Jal Jeevan Mission: Transforming Lives, One Tap at a Time
August 14, 2025
Jal Jeevan Mission has become a major development parameter to provide water to every household.” - PM Narendra Modi

For generations, the sight of women carrying pots of water on their heads was an everyday scene in rural India. It was more than a chore, it was a necessity that was an integral part of their everyday life. The water was brought back, often just one or two pots which had to be stretched for drinking, cooking, cleaning, and washing. It was a routine that left little time for rest, education, or income-generating work, and the burden fell most heavily on women.

Before 2014 water scarcity, one of India’s most pressing problems, was met with little urgency or vision. Access to safe drinking water was fragmented, villages relied on distant sources, and nationwide household tap connections were seen as unrealistic.

This reality began to shift in 2019, when the Government of India launched the Jal Jeevan Mission (JJM). A centrally sponsored initiative which aims at providing a Functional Household Tap Connection (FHTC) to every rural household. At that time, only 3.2 crore rural households, a modest 16.7% of the total, had tap water. The rest still depended on community sources, often far from home.

As of July 2025, the progress under the Har Ghar Jal program has been exceptional, with 12.5 crore additional rural households connected, bringing the total to over 15.7 crore. The program has achieved 100% tap water coverage in 200 districts and over 2.6 lakh villages, with 8 states and 3 union territories now fully covered. For millions, this means not just access to water at home, but saved time, improved health, and restored dignity. Nearly 80% of tap water coverage has been achieved in 112 aspirational districts, a significant rise from less than 8%. Additionally, 59 lakh households in LWE districts have gained tap water connections, ensuring development reaches every corner. Acknowledging both the significant progress and the road ahead, the Union Budget 2025–26 announced the program’s extension until 2028 with an increased budget.

The Jal Jeevan Mission, launched nationally in 2019, traces its origins to Gujarat, where Narendra Modi, as Chief Minister, tackled water scarcity in the arid state through the Sujalam Sufalam initiative. This effort formed a blueprint for a mission that would one day aim to provide tap water to every rural household in India.

Though drinking water is a State subject, the Government of India has taken on the role of a committed partner, providing technical and financial support while empowering States to plan and implement local solutions. To keep the Mission on track, a strong monitoring system links Aadhaar for targeting, geo-tags assets, conducts third-party inspections, and uses IoT devices to track village water flow.

The Jal Jeevan Mission’s objectives are as much about people as they are about pipes. By prioritizing underserved and water-stressed areas, ensuring that schools, Anganwadi centres, and health facilities have running water, and encouraging local communities to take ownership through contributions or shramdaan, the Mission aims to make safe water everyone’s responsibility..

The impact reaches far beyond convenience. The World Health Organization estimates that achieving JJM’s targets could save over 5.5 crore hours each day, time that can now be spent on education, work, or family. 9 crore women no longer need to fetch water from outside. WHO also projects that safe water for all could prevent nearly 4 lakh deaths from diarrhoeal disease and save Rs. 8.2 lakh crores in health costs. Additionally, according to IIM Bangalore and the International Labour Organization, JJM has generated nearly 3 crore person-years of employment during its build-out, with nearly 25 lakh women are trained to use Field testing Kits.

From the quiet relief of a mother filling a glass of clean water in her kitchen, to the confidence of a school where children can drink without worry, the Jal Jeevan Mission is changing what it means to live in rural India.