Extensive, Innovative and Satisfying: The Story of 2014 Campaign

Published By : Admin | May 10, 2014 | 20:24 IST

Dear Friends,

Today marks the culmination of a long campaign for 2014 Lok Sabha Elections. I addressed my final rally in Ballia, the land of the hero of 1857 Mangal Pandey, in Eastern UP.

Since September 13th 2013 when the responsibility of being the BJP’s PM candidate was given to me, I have been travelling across the length and breadth of India. Friends in the Party told me that I have addressed rallies and programmes in almost 5800 locations, covering a distance of over 3 lakh kilometers. The number of rallies I addressed in this campaign season is 440, including the Bharat Vijay Rallies that I began with the blessings of Maa Vaishno Devi on 26th March 2014.

Extensive, Innovating and Satisfying: The Story of 2014 Campaign

The campaign was a wonderful opportunity to once again witness India’s celebrated diversity, the vibrancy of the people and the beauty of our culture. Working for the Organisation I have travelled across India in the past but this time it was very different. 

The unprecedented blessings I have received from the people have been very humbling. Conventional wisdom would suggest such a campaign would be tiring but I am experiencing a deep satisfaction and freshness that one would feel after a long and elaborate Sadhna. Through the campaign I got to worship the Janata Janardan.  

When I look back at the entire campaign, three words come to my mind - Extensive, Innovative and Satisfying. 

Throughout our campaign, we took agenda of development and good governance to every corner of India. People are tired of false promises, corruption and the same old tape-recorded messages ridden with dynastic references only to hide one’s own failure. They want a better tomorrow and NDA is the only alliance that can provide this change.

Nothing made me more glad than seeing the enthusiasm of our Karyakartas! They have worked tirelessly throughout the campaign. Seeing a rally on TV and social media is one experience but working on the ground is something out of the world! We do not view campaigns through the limited prism of electoral victory or defeat. A campaign becomes a life changing experience for the Karyakartas. It is a golden opportunity to strengthen and expand the Organisation and increases the bond between the people and the Karyakartas. Our Karyakartas went door-to-door and spread the Party’s message and we are very proud of them. Our campaign is the story of the hardwork of each and every BJP worker, who has selflessly set out to create a better India for future generations. 

In the entire campaign we received the continuous support and guidance of the leaders of the Party. We derive immense strength and inspiration from the solid experience and wisdom of our leaders and their active participation in the campaign gave us an impetus and boosted the confidence of Karyakartas. 

This campaign will be remembered for path breaking innovation. In a polity where political campaigns were more about one-way communication, our Chai Pe Charcha was an innovative break from the past.  Charchas were held in over 4,000 locations across India. During these Charchas, I sat for hours and heard the views of the people and then answered their questions on a wide range of issues. One of the Charchas was held in Wardha (Maharashtra) where I met families of farmers who had committed suicide. I was really saddened. After so many years of freedom, our farmers are still ending their lives even as the present Government watches on silently. For how long can we let this go on?

Innovation was seen in the Bharat Vijay 3D rallies. In one month I addressed 12 rounds of 3D rallies covering 1350 locations. The response to the 3D rallies was phenomenal. So many youngsters wrote to me on mail and social media ‘thanking’ me for coming to their village. People told our Karyakartas- we want to meet Modi ji on stage…such was the buzz these rallies generated.

For the first time in the history of Indian electioneering an exclusive volunteer portal was set up in the form of India272+ (https://www.india272.com). All one had to do was log in and begin work either online or by participating in the onground activities. Through India272+ we sought inputs from our volunteers. I was truly enriched by their ideas and contribution. Such forums have the potential to revolutionize campaigning and create a paradigm shift in interfacing and mobilizing well-wishers.

It was amazing how all forms of social media were innovatively used throughout the campaign. This includes the ever popular WhatsApp- a lot of friends showed me innovative WhatsApp messages, campaign slogans and infograhpics that were hugely popular. After casting my vote I shared my own Selfie and called for your Selfies. This generated tremendous buzz on social media. I also had a free and frank interaction with several friends from the print and electronic media. I was interviewed by the Hindi, Regional and English media.

I cannot forget the affection I have received in the last eight months. The events of Patna will remain etched in my memory- there were live bombs on one side but the resolve of the people prevailed. Nobody left the venue of the rally. I had a clear message that day that I repeated often during the campaign- we can decide whether we want to fight each other or we want to unite to fight poverty? The former will lead us nowhere while the latter will take our Nation to greater heights.

Most importantly I wish to thank the people of India who joined our rallies, 3D events and Charchas in large numbers. People cutting across all age groups and transcending barriers of caste, creed or religion joined us. I often said that Narendra Modi or any one else is not fighting these elections. The people of India have taken these elections on their shoulders. Each and every citizen of India has become a driving force of change.

In most places where I addressed rallies, it was very hot yet people came in record numbers. A few days ago when I was in Visakhapatnam, it suddenly started raining during the rally. Yet the people remained. No words will be able to convey my gratitude to the people. I assure the people of India that I will repay this overwhelming affection with unprecedented development that will lay the foundations of a strong India.

The campaign has ended today but one phase of the Elections remains. I urge all those voting in the final phase to vote in record numbers, especially the youth. Please go to vote, take your family and friends to vote. Every vote matters! 

As I travelled across India I could not help but think- there is something in this soil that makes India special. History is full of examples of how our land has shown the way to the world and today once again, our destined role of a Jagad Guru calls us. Let us rise to the occasion and create a strong, developed & inclusive India that will show the way to the world. 

Yours,

Narendra Modi 

 

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A tribute to Sant Shiromani Acharya Shri 108 Vidhyasagar Ji Maharaj Ji
February 21, 2024

Sant Shiromani Acharya Shri 108 Vidhyasagar Ji Maharaj Ji attained Samadhi and left us all saddened. His life is a spiritually rich epoch graced with profound wisdom, boundless compassion and an unwavering commitment to uplift humanity. I have had the honour of receiving his blessings on numerous occasions. Thus, I feel a deep sense of loss, akin to losing a guiding light that has illuminated the path for countless souls, including myself. His warmth, affection and blessings were not just gestures of goodwill but profound transmissions of spiritual energy, empowering and inspiring all those fortunate enough to have come in contact with him.

Pujya Acharya Ji will always be remembered as a Triveni of wisdom, compassion and service. He was a true Tapasvi, whose life epitomised the ideals of Bhagwan Mahavir. His life exemplified the core principles of Jainism, embodying its ideals through his own actions and teachings. His care towards all living beings mirrored Jainism's profound respect for life. He lived a life of truthfulness, reflecting Jainism's emphasis on honesty in thought, word, and deed. He also led a very simple lifestyle. It is due to stalwarts like him that the world continues to be inspired by Jainism and the life of Bhagwan Mahavir. He stood tall among the Jain community but his impact and influence were not limited to only one community. People across faiths, regions and cultures came to him and he worked tirelessly towards spiritual awakening, particularly among the youth.

Education was an area very close to his heart. His journey from Vidhyadhar (his childhood name) to Vidhyasagar was one of deep commitment to acquiring and imparting knowledge. It was his firm belief that education is the cornerstone of a just and enlightened society. He championed the cause of knowledge as a means to empower individuals, enabling them to lead lives of purpose and contribution. His teachings emphasised the importance of self-study and self-awareness as the pathways to true wisdom, urging his followers to engage in lifelong learning and spiritual growth.

At the same time, Sant Shiromani Acharya Vidhyasagar Ji Maharaj Ji wanted our youngsters to get an education that is also rooted in our cultural ethos. He often said that it was because we drifted away from the learnings of the past that we were not able to find solutions to key challenges like water scarcity. He also believed that a holistic education is one that focusses on skilling and innovating. He took immense pride in India’s linguistic diversity and encouraged youngsters to learn Indian languages.

Pujya Acharya Ji himself wrote extensively in Sanskrit, Prakrit and Hindi. The heights he reached as a saint, and how grounded he was on the earth, is seen clearly in his iconic work Mookmati. Through his works, he gave a voice to the downtrodden.

In the domain of healthcare too, Pujya Acharya Ji’s contributions were transformative. He was associated with several efforts, especially in underserved areas. His approach to healthcare was holistic, integrating physical well-being with spiritual wellness, thereby addressing the needs of the person as a whole.

I would especially urge the coming generations to study extensively about Sant Shiromani Acharya Shri Vidhyasagar Ji Maharaj Ji’s commitment to nation building. He would always urge people to rise above any partisan considerations and instead focus on national interest. He was one of the strongest votaries of voting because he saw it as an expression of participation in democratic processes. He advocated healthy as well as clean politics, even saying that policy making has to be about people’s welfare, not self interest (Lokneeti is about Loksangrah not Lobhsangrah).

He believed that a strong nation is built on the foundation of its citizens' commitment to their duties—towards themselves, their families, society, and the country. He encouraged individuals to cultivate virtues such as honesty, integrity and self-reliance, which he saw as essential for the creation of a just, compassionate, and thriving society. This emphasis on duties is of great importance as we work towards building a Viksit Bharat.

In an era where environmental degradation is rampant world over, Pujya Acharya Ji called for a way of life which would minimise the harm being inflicted on nature. Likewise, he saw a paramount role for agriculture in our economy, also stressing on making agriculture modern as well as sustainable. His work towards reforming jail inmates was also noteworthy.

The beauty of our land is that for thousands of years, our soil has produced greats who have shown light to others and made our society better. Pujya Acharya Ji stands as a towering figure in this illustrious lineage of saints and social reformers. Whatever he did, he did not just for the present but also the future. In November last year, I had the opportunity to visit the Chandragiri Jain Mandir in Dongargarh in Chhattisgarh. Little did I know that this visit would be my last meeting with Pujya Acharya Ji. Those moments were very special. He spoke to me for a long time, blessing me for my efforts in serving the nation. He expressed joy on the direction our nation is taking and the respect India is getting on the world stage. He was filled with enthusiasm while talking about the work he was doing. Then and always, his gentle gaze and serene smile were enough to instill a sense of peace and purpose. His blessings felt like a soothing balm on the soul, a reminder of the divine presence within and around us.

Sant Shiromani Acharya Shri 108 Vidhyasagar Ji Maharaj Ji’s void is deeply felt by all who knew him and were touched by his teachings and his life. However, he lives on in the hearts and minds of those he inspired. In honouring his memory, we commit to embodying the values he espoused. In this way, we not only pay tribute to a great soul but also take forward his mission for our country and people.