Extensive, Innovative and Satisfying: The Story of 2014 Campaign

Published By : Admin | May 10, 2014 | 20:24 IST

Dear Friends,

Today marks the culmination of a long campaign for 2014 Lok Sabha Elections. I addressed my final rally in Ballia, the land of the hero of 1857 Mangal Pandey, in Eastern UP.

Since September 13th 2013 when the responsibility of being the BJP’s PM candidate was given to me, I have been travelling across the length and breadth of India. Friends in the Party told me that I have addressed rallies and programmes in almost 5800 locations, covering a distance of over 3 lakh kilometers. The number of rallies I addressed in this campaign season is 440, including the Bharat Vijay Rallies that I began with the blessings of Maa Vaishno Devi on 26th March 2014.

Extensive, Innovating and Satisfying: The Story of 2014 Campaign

The campaign was a wonderful opportunity to once again witness India’s celebrated diversity, the vibrancy of the people and the beauty of our culture. Working for the Organisation I have travelled across India in the past but this time it was very different. 

The unprecedented blessings I have received from the people have been very humbling. Conventional wisdom would suggest such a campaign would be tiring but I am experiencing a deep satisfaction and freshness that one would feel after a long and elaborate Sadhna. Through the campaign I got to worship the Janata Janardan.  

When I look back at the entire campaign, three words come to my mind - Extensive, Innovative and Satisfying. 

Throughout our campaign, we took agenda of development and good governance to every corner of India. People are tired of false promises, corruption and the same old tape-recorded messages ridden with dynastic references only to hide one’s own failure. They want a better tomorrow and NDA is the only alliance that can provide this change.

Nothing made me more glad than seeing the enthusiasm of our Karyakartas! They have worked tirelessly throughout the campaign. Seeing a rally on TV and social media is one experience but working on the ground is something out of the world! We do not view campaigns through the limited prism of electoral victory or defeat. A campaign becomes a life changing experience for the Karyakartas. It is a golden opportunity to strengthen and expand the Organisation and increases the bond between the people and the Karyakartas. Our Karyakartas went door-to-door and spread the Party’s message and we are very proud of them. Our campaign is the story of the hardwork of each and every BJP worker, who has selflessly set out to create a better India for future generations. 

In the entire campaign we received the continuous support and guidance of the leaders of the Party. We derive immense strength and inspiration from the solid experience and wisdom of our leaders and their active participation in the campaign gave us an impetus and boosted the confidence of Karyakartas. 

This campaign will be remembered for path breaking innovation. In a polity where political campaigns were more about one-way communication, our Chai Pe Charcha was an innovative break from the past.  Charchas were held in over 4,000 locations across India. During these Charchas, I sat for hours and heard the views of the people and then answered their questions on a wide range of issues. One of the Charchas was held in Wardha (Maharashtra) where I met families of farmers who had committed suicide. I was really saddened. After so many years of freedom, our farmers are still ending their lives even as the present Government watches on silently. For how long can we let this go on?

Innovation was seen in the Bharat Vijay 3D rallies. In one month I addressed 12 rounds of 3D rallies covering 1350 locations. The response to the 3D rallies was phenomenal. So many youngsters wrote to me on mail and social media ‘thanking’ me for coming to their village. People told our Karyakartas- we want to meet Modi ji on stage…such was the buzz these rallies generated.

For the first time in the history of Indian electioneering an exclusive volunteer portal was set up in the form of India272+ (https://www.india272.com). All one had to do was log in and begin work either online or by participating in the onground activities. Through India272+ we sought inputs from our volunteers. I was truly enriched by their ideas and contribution. Such forums have the potential to revolutionize campaigning and create a paradigm shift in interfacing and mobilizing well-wishers.

It was amazing how all forms of social media were innovatively used throughout the campaign. This includes the ever popular WhatsApp- a lot of friends showed me innovative WhatsApp messages, campaign slogans and infograhpics that were hugely popular. After casting my vote I shared my own Selfie and called for your Selfies. This generated tremendous buzz on social media. I also had a free and frank interaction with several friends from the print and electronic media. I was interviewed by the Hindi, Regional and English media.

I cannot forget the affection I have received in the last eight months. The events of Patna will remain etched in my memory- there were live bombs on one side but the resolve of the people prevailed. Nobody left the venue of the rally. I had a clear message that day that I repeated often during the campaign- we can decide whether we want to fight each other or we want to unite to fight poverty? The former will lead us nowhere while the latter will take our Nation to greater heights.

Most importantly I wish to thank the people of India who joined our rallies, 3D events and Charchas in large numbers. People cutting across all age groups and transcending barriers of caste, creed or religion joined us. I often said that Narendra Modi or any one else is not fighting these elections. The people of India have taken these elections on their shoulders. Each and every citizen of India has become a driving force of change.

In most places where I addressed rallies, it was very hot yet people came in record numbers. A few days ago when I was in Visakhapatnam, it suddenly started raining during the rally. Yet the people remained. No words will be able to convey my gratitude to the people. I assure the people of India that I will repay this overwhelming affection with unprecedented development that will lay the foundations of a strong India.

The campaign has ended today but one phase of the Elections remains. I urge all those voting in the final phase to vote in record numbers, especially the youth. Please go to vote, take your family and friends to vote. Every vote matters! 

As I travelled across India I could not help but think- there is something in this soil that makes India special. History is full of examples of how our land has shown the way to the world and today once again, our destined role of a Jagad Guru calls us. Let us rise to the occasion and create a strong, developed & inclusive India that will show the way to the world. 

Yours,

Narendra Modi 

 

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A life devoted to India’s unity and progress
July 06, 2026

Today, 6th July, is a special day for countless people who cherish the ideals of nationalism and selfless service. We commemorate the 125th birth anniversary of Dr. Syama Prasad Mookerjee, whose life remains a timeless example of courage and unwavering commitment to Maa Bharti. Few leaders in modern India embodied the seamless confluence of intellect, public service and moral conviction as profoundly as Dr. Syama Prasad Mookerjee.

The young Syama Prasad was born into circumstances that could easily have assured him a protected and comfortable life. His father, Sir Ashutosh Mookerjee, was among the foremost educationists and intellectuals of his age. Yet, while destiny placed before him a path of privilege, his conscience led him towards one of sacrifice and national service. He was convinced that he could not remain a mute spectator to the turbulence of his times, be it fighting colonialism, communalism, humanitarian challenges and more. Along this journey, he endured profound personal tragedies, including the loss of an infant child and, later, his wife. Yet, these tragedies only deepened his resolve and strengthened his unwavering commitment to serve.

If there was one ideal that defined Dr. Syama Prasad Mookerjee’s public life above all else, it was the indivisibility of India. He stood firm during the upheaval of Partition to ensure that West Bengal remained an integral part of India. A few years later, that very conviction drew him to Jammu and Kashmir. Imprisonment did not deter him and isolation did not diminish him. His life came to an abrupt end in detention, far from the countless people whose cause he had made his own. There are moments in history when an individual’s final sacrifice transcends politics and enters the realm of national memory. Dr. Mookerjee’s last journey remains one such moment. Acharya Vinoba Bhave said that Dr. Mookerjee sacrificed himself for a cause in which he had faith. Years later, the revocation of Articles 370 and 35(A) in 2019 was the most fitting tribute to his martyrdom.

Dr. Mookerjee put India First and Indian values first. And he did it by building institutions and nurturing systems that defied conventional mindsets of those times. He became the youngest Vice Chancellor of the University of Calcutta. In his unique style, he brought positive changes that were patriotic and futuristic. Addressing a conference of educators, Dr. Mookerjee put it wonderfully when he said, “It is incorrect to look upon educational institutions as factories to produce potential clerks and low-paid staff. We have to turn out students who are capable of providing leadership to our self-governing institutions, such as municipal corporations, provincial and central legislatures and also of directing the affairs in various fields of life such as financial, commercial and industrial ones.”

Under his leadership, Calcutta University undertook unique efforts such as improving library infrastructure, boosting research in sciences, encouraging the study of artefacts and establishing courses in agriculture, to name a few. He drew attention to areas such as sports, teacher training and student welfare. To instil a sense of pride among students and alumni, he began a practice of marking 24th January as the foundation day of the University. He requested none other than Gurudev Tagore to compose a song for the University.

Yet another example of this spirit can be seen in the later part of his life, when he decided to form the Bharatiya Jana Sangh. At a time when the Congress Party was omnipresent, he felt that there was all the more reason for an alternative voice to speak up for India’s progress while staying attached to our cultural roots. It was perhaps fitting that the party’s symbol was the Diya, the earthen lamp. A single lamp may appear modest, yet it possesses the power to dispel darkness far beyond itself. It is exactly what the Jana Sangh did both during the years it was active and beyond.

Dr. Syama Prasad Mookerjee’s tenure as India’s first Minister for Industry and Supply reveals a statesman whose conception of development was remarkably comprehensive and humane. He viewed industry as a means of restoring dignity, opportunity and confidence to a newly independent nation. He respected wealth creation and value addition. While laying the foundations of modern industrial India through pioneering initiatives such as the Damodar Valley Corporation, the Sindri Fertiliser Plant and a robust industrial policy, he simultaneously ensured that India’s traditional strengths were not neglected. Handlooms, cottage industries, artisans and textile workers found in him an equally committed champion.

Here, I would like to share a personal experience. The Sindri plant, which Dr. Mookerjee worked to establish with a clear vision of self-reliance, was ignored by those who ran the nation for several decades. I feel honoured that our Government had the opportunity to contribute to its revival. It was indeed among the most special moments to have been there for that programme.

India’s civilisational tradition has long celebrated dialogue and discussions. Dr. Mookerjee embodied this democratic spirit. He joined Pandit Nehru’s Cabinet, believing that the task of nation-building in the early years transcended political differences. He served with sincerity and a constructive spirit. But when he felt that questions of national importance demanded a different course, he relinquished office with dignity and devoted himself wholeheartedly to the political work he believed the nation required.

75 years ago, Pandit Nehru brought the First Amendment, which was a direct assault on free speech. Dr. Mookerjee was among its staunchest critics. He understood fully what the Congress was capable of doing. And he was proven right. Those who brought the First Amendment 75 years ago imposed the Emergency in 1975 and 50 years ago, brought in the 42nd Amendment Act, which again struck at the core of liberal democratic values.

Dr. Mookerjee also stood out for his humanitarian efforts. When the most tragic famine struck Bengal in 1943, Dr. Mookerjee immersed himself in serving those affected. He ensured that several canteens and relief centres were opened to feed people. On one hand, he was deeply shaken by the plight of his people while on the other, he was repulsed by the insensitivity of the colonial rulers. He even wrote a book, Panchasher Manwantar, in which he expressed his angst. When a super cyclone hit Medinipur in 1942, his efforts to restore normalcy were widely lauded.

Speaking at a college in Kolkata, Dr. Mookerjee urged the youth, “Whatever work you undertake, do it seriously, thoroughly and well; never leave it half-done or undone, never feel yourself satisfied unless and until you have given it your very best.” As India advances towards the goal of a Viksit Bharat, the finest tribute we can pay him is to strive every day to build the strong, united, self-confident and compassionate India that he so deeply believed in. And knowing today’s youth, I am certain they will rise to the occasion and do exactly that.