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Transformational Impact of Mann Ki Baat: An Analysis by SBI and IIM Bengaluru

Published By : Admin | October 3, 2023 | 11:51 IST

A research work by SBI and IIM-Bengaluru has analyzed the impact of 105 episodes of PM Modi’s Mann Ki Baat in last 9 years. This collaborative research has assessed the lasting impact of changes (both tangible and intangible) brought in by the powerful and strategic medium of communication that is Mann Ki Baat. This report has also focused on analyzing the policy implication of Mann Ki Baat using the Natural Language Processing (NLP).

Policy implications of Mann ki Baat:

• Beti Bachao Beti Padhao’ scheme launched in Jan 2015, gained traction in google searches popularity after Mann Ki Baat in Jan 2015. It has further gained google searches popularity after continuous Mann Ki Baat mentions for 2 years.

• Sukanya Samriddhi Yojana (SSY), a small deposit scheme of the Government of India meant exclusively for a girl child, launched as a part of Beti Bachao Beti Padhao Campaign has been a large success.

• Yoga, the word which has been around since time eternal, gained popularity in google searches after Mann ki Baat on Dec 14, but after heavy weight communication on Mann Ki Baat in May and June 2015, it has gained popularity enough to increase the mean of google search popularity.

• Khadi gained immense popularity during our freedom struggle, but with changing time it was losing its popularity. With Mann Ki Baat, Khadi has gained immense popularity, with concomitant rise in sales. Social media coverage of Khadi has gone up too.

 

• Mudra Loan application search also has gained traction in google searches after Mann ki Baats since Nov 15, but it has gained highest popularity with the onset of Covid 19.

• Millets negligible searches got traction with the onset of 2022 and gained further traction with Mann Ki Baats, increasing the mean from 0.026 earlier to 55.77.

• PM SVANidhi has gained traction since it was mentioned in Feb 2020.

• Tourism through Lighthouses: India aims to convert heritage lighthouses in the country into tourism centres. The country has 65 lighthouses that the government aims to work on, and develop as tourist sites.

• COVID-19: Average Covid Panic Index 2020-22 was one of the lowest in India with continuous positive communication through Mann Ki Baat.

• It has been found that there was 25% increase in average searches about Swami Vivekananda after it was mentioned in the Mann ki Baat episode.

• Searches related to Statue of Unity got a sharp traction since October 2018 after mention in Mann Ki Baat.

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Prime Minister Shri Narendra Modi chaired the second high-level meeting with Secretaries to the Government of India at his residence at 7, Lok Kalyan Marg earlier today. He reviewed the future action agenda of Ministries and Departments dealing with Finance and Economy, Commerce and Industry, and Technology sectors. The meeting focused on accelerating progress towards the goals of Viksit Bharat.

Prime Minister called for a strong focus on team building across Ministries and Departments, urging officers to work with a shared sense of purpose. He emphasised the need to break both horizontal and vertical silos within the Government so that departments function in close coordination and deliver integrated outcomes.

Highlighting the importance of citizen-centric governance, Prime Minister said that the people of India must remain at the centre of governance. He reminded that every decision and policy should be guided by the interests and aspirations of the common citizen.

Prime Minister stressed that while India is making significant investments in infrastructure, equal priority must be given to developing indigenous technologies. He underscored the importance of technological self-reliance and building domestic capabilities in critical sectors.

Prime Minister underlined that energy security is closely linked with national security, economic stability and citizens’ welfare. Prime Minister said India must achieve self-reliance in the energy sector through innovation, diversification and accelerated capacity creation.

Emphasising that reforms are not merely a fashionable term but a continuous necessity for effective governance, Prime Minister stressed the need to reform processes, improve work culture and strengthen institutional efficiency.

Prime Minister said that growing use of technology must be accompanied by a strong focus on cybersecurity to safeguard digital systems and infrastructure. He stressed the need for constant vigilance against emerging cyber threats. He called for encouraging greater participation of young innovators and entrepreneurs in the cybersecurity ecosystem and emphasised that it should evolve into a nationwide movement.

Prime Minister also emphasised the importance of proactive communication on strategic sectors where the country is undertaking major initiatives, to counter misinformation and unfounded fears surrounding such efforts.

Prime Minister says that new academic courses should be planned in partnership with industry to equip the workforce with skills required by emerging and future industries. He also observed that a government must always remain youthful, dynamic and forward-looking, continuously adapting to new challenges and opportunities with agility and innovation.

The meeting featured detailed discussions by Secretaries on the progress, priorities and implementation issues across their respective domains. The meeting was attended by the Cabinet Secretary, Secretaries of key Ministries and Departments, and senior officials from the Prime Minister’s Office.