Transformational Impact of Mann Ki Baat: An Analysis by SBI and IIM Bengaluru

Published By : Admin | October 3, 2023 | 11:51 IST

A research work by SBI and IIM-Bengaluru has analyzed the impact of 105 episodes of PM Modi’s Mann Ki Baat in last 9 years. This collaborative research has assessed the lasting impact of changes (both tangible and intangible) brought in by the powerful and strategic medium of communication that is Mann Ki Baat. This report has also focused on analyzing the policy implication of Mann Ki Baat using the Natural Language Processing (NLP).

Policy implications of Mann ki Baat:

• Beti Bachao Beti Padhao’ scheme launched in Jan 2015, gained traction in google searches popularity after Mann Ki Baat in Jan 2015. It has further gained google searches popularity after continuous Mann Ki Baat mentions for 2 years.

• Sukanya Samriddhi Yojana (SSY), a small deposit scheme of the Government of India meant exclusively for a girl child, launched as a part of Beti Bachao Beti Padhao Campaign has been a large success.

• Yoga, the word which has been around since time eternal, gained popularity in google searches after Mann ki Baat on Dec 14, but after heavy weight communication on Mann Ki Baat in May and June 2015, it has gained popularity enough to increase the mean of google search popularity.

Khadi gained immense popularity during our freedom struggle, but with changing time it was losing its popularity. With Mann Ki Baat, Khadi has gained immense popularity, with concomitant rise in sales. Social media coverage of Khadi has gone up too.

 

• Mudra Loan application search also has gained traction in google searches after Mann ki Baats since Nov 15, but it has gained highest popularity with the onset of Covid 19.

• Millets negligible searches got traction with the onset of 2022 and gained further traction with Mann Ki Baats, increasing the mean from 0.026 earlier to 55.77.

• PM SVANidhi has gained traction since it was mentioned in Feb 2020.

• Tourism through Lighthouses: India aims to convert heritage lighthouses in the country into tourism centres. The country has 65 lighthouses that the government aims to work on, and develop as tourist sites.

• COVID-19: Average Covid Panic Index 2020-22 was one of the lowest in India with continuous positive communication through Mann Ki Baat.

• It has been found that there was 25% increase in average searches about Swami Vivekananda after it was mentioned in the Mann ki Baat episode.

• Searches related to Statue of Unity got a sharp traction since October 2018 after mention in Mann Ki Baat.

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India-Australia Roadmap for Sports Collaboration
July 10, 2026

Sports is a powerful bridge between India and Australia, bringing communities together and opening new pathways for collaboration.

Building on the 2023 MoU on Cooperation in Sports, the India-Australia Roadmap for Sports Collaboration sets out practical, future-focused priorities and opportunities to strengthen this cornerstone of our bilateral relationship.

Recognising the decade of opportunity ahead — including the 2030 Commonwealth Games in Ahmedabad, the Brisbane 2032 Olympic and Paralympic Games, and India’s ambition to host a future Olympic and Paralympic Games — this Roadmap identifies targeted areas of cooperation aligned to shared priorities, capabilities and resources.

Respecting differences in the governance of sport and the development of sport ecosystems in Australia and India, and recognising the leadership role of sporting bodies, businesses, state–level governments, universities and community groups in promoting elite and community sports, we are committed to facilitating engagement and supporting collaborative ways of working between relevant institutions, to encourage stronger sports partnerships at all levels that benefits both countries.

Implementation will be pragmatic and outcomes-focused, with activities prioritised in line with available resources and major event timelines.

Cooperation will be delivered through established partnerships, supported by flexible, demand-led arrangements, whereby responsibility for resourcing activities will be negotiated on a case-by-case basis. This approach ensures practical, sustainable and mutually beneficial outcomes.

In this context, the following have been identified as focus areas for collaboration under this Roadmap:

A. Capacity Building:

o Collaborate for sharing best practice in establishing and operating High-Performance Sports Centres in India in priority sports.

o Identify Para sport as a key priority and opportunity for collaboration, including Australian expertise in Para classification, coaching and performance support, with potential links between Indian and Australian universities where appropriate.

o Drawing on Australia’s coach development models, facilitate two-way exchanges that bring Indian coach and coach educators to Australia and Australian coaches and coach educators to India, using a Train the Trainer approach where appropriate.

o A physical education exchange programme between India and Australia may be introduced to facilitate mutual learning, sharing of best practices, and collaboration in areas such as school sports, sports science, and community participation in physical education.

o Recognising the physical and mental health benefits of yoga and the World Yogasana, the federation for yogasana sports based in India, identify opportunities to share knowledge, foster collaboration and encourage participation in yoga in Australia.

o Work with the Australian Sports Commission to build the capability of select Indian coaches as part of the India Australia High Performance Coach Development program.

o Explore opportunities through relevant non-government stakeholders such as sporting organisations and universities to support talented young Indian sportspersons as part of high-performance programs in Australia through student scholarships funded by Government of India.

B. Collaborative Sports Science and Technology Research:

o Encourage joint research and development projects between universities in India and Australia on athlete performance analytics, injury prevention, sports nutrition, wearable performance technology, recovery techniques and Para sport.

o Encourage partnerships between Indian and Australian universities to co-develop sports curriculums.

o Sport Integrity Australia and National Anti-Doping Agency India contribute to international anti-doping efforts by supporting World Anti-Doping Agency (WADA)-led capacity building programs through engagement with the WADA Asia/Oceania Office, and through representation on the UNESCO International Convention against Doping in Sport (Convention) Groups.

C. Major Sporting Events:

o Collaborate with Australian States and Territories, and National Sporting Organisations to exchange best practices for hosting large events.

o Explore opportunities to host exhibition matches and youth events in both countries to promote sports of mutual interest (such as Kabaddi and Kho Kho in Australia, and Australian Football League and basketball in India).

o Leverage the build-up to major sporting events such as Olympic, Paralympic and Commonwealth Games to establish formal, reciprocal arrangements between Indian and Australian sporting bodies for shared facilities, competitions and support networks during and in the build-up to major sporting events.

o Welcoming the inaugural Big Bash League match to be played in India in Chennai in December 2026, encourage Cricket Australia and the Board of Control for Cricket in India to work towards a commitment to host annual BBL matches in India.

D. Sports Industry and Investment Platform:

o Build on the Australia-funded Sports Industry Summit in Mumbai in December 2026 to promote collaboration between Indian and Australian companies on sports equipment manufacturing, sports media and broadcasting, event management, and sports start-ups.

o Facilitate Australian sports sector businesses in the Indian sports market through information sessions and vice-versa.

o Expand India’s export of high quality, competitively priced sports goods to Australia.

o Expand the export of Australian expertise in high performance sports, including coaching, coach development, strength and conditioning, athlete wellbeing, nutrition and psychology.

E. Women in Sports Partnership:

o Launch joint initiatives promoting women’s leadership, health, high performance and participation in sport, including bilateral tournaments for women athletes, drawing on the Australian Sports Commission’s flagship programs, recognising that sport is a powerful pathway for women’s economic empowerment, leadership, health and social inclusion.