PM chairs meeting on Mission Swacch Bharat

Published By : Admin | September 11, 2014 | 22:32 IST
""Make Swacch Bharat a mass movement – link it to economic activity" "
""Mission Swacch Bharat to be launched on October 2nd with an aim to create a Clean India of Gandhiji's dreams""
""Let every citizen pledge to contribute 100 hours a year towards cleanliness" "
""Government Offices upto Panchayat level to conduct cleanliness drive from September 25th, till Diwali""

The Prime Minister, Shri Narendra Modi, chaired a high-level meeting on Mission Swacch Bharat today. He called for making Swacch Bharat a mass movement, and linking it to economic activity. 

l2014091156672 684

Mission Swacch Bharat will be launched on October 2nd, with Gandhiji as the inspiration, to create a Clean India of Gandhiji's dreams by the Mahatma's 150th birth anniversary in 2019. The Prime Minister said all Government departments will actively participate in this mission. Government offices upto Panchayat level shall be involved in a cleanliness drive that shall be conducted from September 25th, till Diwali.

l2014091156673 684

If the people of India clean their homes in due course around Diwali every year, why can this attitude not be extended to overall cleanliness and Swacch Bharat, the Prime Minister asked, calling for a change in governance attitude towards hygiene and sanitation. He said the pursuit of cleanliness can be an economic activity, contributing to GDP growth, reduction in healthcare costs, and a source of employment. 

Linking cleanliness to tourism and global interest in India, the Prime Minister said world-class levels of hygiene and cleanliness are required in India's top fifty tourist destinations, to bring about a paradigm shift in India's global perception.

The Prime Minister reiterated his vision of solid waste management and waste water management through the PPP model in 500 towns and cities across India. 

The meeting was attended by Union Ministers Shri Arun Jaitley, Shri Venkaiah Naidu and Shri Nitin Gadkari. Principal Secretary to the Prime Minister, Cabinet Secretary and other senior Government officials were present.

Explore More
প্রধান মন্ত্রীনা শ্রী রাম জন্মভুমি মন্দির দ্বাজরোহন উৎসবতা পীখিবা ৱারোলগী মৈতৈলোন্দা হন্দোকপা

Popular Speeches

প্রধান মন্ত্রীনা শ্রী রাম জন্মভুমি মন্দির দ্বাজরোহন উৎসবতা পীখিবা ৱারোলগী মৈতৈলোন্দা হন্দোকপা
Parliament on verge of history, says PM Modi, as it readies to take up women's bills

Media Coverage

Parliament on verge of history, says PM Modi, as it readies to take up women's bills
NM on the go

Nm on the go

Always be the first to hear from the PM. Get the App Now!
...
Booth strength, people’s trust and grassroots outreach - PM Modi’s interaction with BJP Karyakartas from West Bengal
April 14, 2026
The citizens across West Bengal have described the BJP’s Sankalp Patra (manifesto) as practical, implementable and focused on holistic development and welfare: PM Modi
PM Modi constantly reiterated to the BJP karyakartas of West Bengal that booth-level strength is the foundation of electoral success
The scale of victory in West Bengal will directly translate into relief and better governance for its people: PM Modi to BJP karyakartas

PM Modi interacted with BJP karyakartas from across West Bengal under the ‘Mera Booth, Sabse Mazboot’ initiative, extending his best wishes for the Bengali New Year to all citizens of the state.


During the interaction, the PM reflected on his recent visits across various parts of West Bengal, highlighting the remarkable enthusiasm, energy and growing support for the BJP among the people. He credited this momentum to the tireless efforts and dedication of booth-level karyakartas.

The PM appreciated the positive response to the BJP’s Sankalp Patra (manifesto), stating that citizens across the state have described it as practical, implementable, and focused on holistic development and welfare.

During the interaction, several karyakartas shared their on-the-ground experiences, highlighting key concerns among the people, including safety, employment, corruption, political violence, and governance challenges. Women karyakartas spoke about concerns over security and dignity, while youth-related issues such as migration due to lack of opportunities were also raised.

PM Modi acknowledged these concerns and emphasised the need for continuous engagement with citizens at the grassroots level. He urged karyakartas to strengthen booth-level organisation through regular outreach and small group meetings, actively connect with women, youth, farmers and first-time voters , clearly communicate the benefits and vision outlined by the BJP, ensure transparency, development and safety, use social media and digital tools effectively to amplify facts and counter misinformation.
He also stressed the importance of documenting and communicating local issues, ensuring that the voices of the people are consistently heard and represented.

The PM constantly reiterated that booth-level strength is the foundation of electoral success, stating that “Booth jeeta, toh chunav jeeta.” He expressed confidence that the growing trust of the people in BJP presents a significant opportunity to bring transformation in West Bengal.

Concluding the interaction, PM Modi said that the scale of victory in West Bengal will directly translate into relief and better governance for its people. He encouraged all karyakartas to work with renewed energy, expand outreach, and ensure that every household becomes a partner in this journey of development.