A competitive advantage that sets the Modi era apart from its predecessors has not only been sustaining successful policies but also amplifying and expanding upon them for the national good at the right time.

Such an approach has driven Indian banks to enhance their performance—whether spurred by pressure or competition to sustain public trust.

The MODI ERA-BANKING PERFORMANCE- ON A UPSWING

The Modi era is defined by strong cohesiveness and clarity in governance, fostering upward pressure on banks to perform better in their areas of public accountability.

• The Centre introduced a comprehensive 4Rs strategy—comprising transparent recognition of non-performing assets (NPAs), resolution and recovery measures, recapitalisation of public sector banks (PSBs), and financial system reforms—to address the challenges (PSBs)face.

• An Asset Quality Review, which was completed in 2015 enabled the start of the Swacch Balance Sheet Abhiyaan of Banking Sector.

• The PM in a strong message to the nation and the banking sector mentioned the following:
o “ना खाऊंगा ना खाने दूंगा” (August 12, 2014)
o “It is important to report NPA for even a day rather than sweeping it under the carpet or fudging entries to escape” (Feb 26, 2021)

• The rules have been rewritten for the better. Such advancements were made to ensure better service deliveries and inclusive growth.

• Better monitoring of doubtful accounts, better recovery, and reduced non-performing assets followed consequently.

• Gross NPAs of PSBs 

As banking accountability soared to new heights, a conducive environment for manufacturing and investment was set in place, as they thrived, further it set off an off-an cycle of immense opportunities for banks to capitalise on the investment and manufacturing growth. In consequence,

• India’s growth is no longer episodic (a phenomenon during pre-2014) discounting COVID-19 years.

• Structural reforms spearheaded by the Centre have ensured stability and resilience despite global disruptions like geopolitical wars and recession.

• Overall, the capital adequacy ratio of PSBs improved significantly to 15.43% in September 2024, compared to 11.45% in March 2015, as shown below.

• Indian banks remained well insulated from the fallout of global banking contagion.

• Instead, due to the vibrant domestic market, the public sector bank branches rose from 1.17 lakhs in March 2014 to 1.60 lakhs in September 2024 as shown in the picture below.

• The profitability of PSBs rose from Rs. 36, 270 crore in FY 14 to 1.41 lakh crore in 2023-24 as shown below

• Public trust in the PSBs has strengthened during the Modi era, re-enforcing improved liquidity and financial health of PSBs. The gross advances and deposits of PSBs jumped by 87% and 64% respectively for the decade ending March 2024 as shown below.

On December 9th, 2024, RBI released its Handbook of Statistics on Indian States (2023-24) which shares insights into the performance metrics of banks. It includes the shaping of credit demand in India and the strengthening of bank fundamentals.

PRIORITISED LENDING DISCARDS RIGIDITY, IS INCLUSIVE & PROMISING

The structural reforms undertaken during the Modi era led to a revamp of prioritised lending, shifting focus towards the long-overlooked rural economy. A new approach to priority lending, which had been historically capped at 40% to align banks' actions with national interests, generated more attention and interest from bankers.

Before 2014, the targeted sectors for priortised lending were restricted to only agriculture, small-scale enterprises, and export credit. Due to mismanagement and a lack of accountability, most lending targets remained only on paper with banks riddled with NPAs and poor risk management practices.

After 2014, the lending targets were made more flexible. Some banks were allowed to handle additional appetite for prioritised lending, and permitted to lend finances for other segments such as MSMEs, housing, education, etc.

• The banking ecosystem was nursed and nurtured back from the ills that pulled it back during pre-2014 times. It was supplemented with new schemes that boosted financial inclusion.

• Assessing the market uptick, banks too prioritised personal loans over corporate lending to mitigate risks associated with large NPAs. Smaller, diversified loans reduced volatility and enhanced the financial sector's stability. Digital platforms aided lending with faster approvals and flexible terms, fueling demand.

• The All India rising credit-deposit (CD) ratio of Regional Rural Banks (RRBs) during this phase reflects active utilisation of deposits for lending, reflecting vibrant economic conditions.

• High ratios signal vibrant lending and rural development, while low ratios hint at financial hurdles, directly impacting agriculture, infrastructure, and living standards in RRB-driven regions.

• The southern states have excelled in this area benefitting the most from banking reforms, reflecting a quick movement up the learning curve.

The Centre’s proactiveness has propelled India's development narrative, with more depth. The above trends confirm that the last decade witnessed sustained credit flow to priority sectors, be it agriculture, MSMEs, education, or housing that were crucial for regional economic growth. Southern states have effectively leveraged reforms in priority sector lending, embracing it both in policy and practice.

The Centre has ushered a real change by incentivising banks to innovate and prioritise people-centric policies. In such a manner, the spirit of competitiveness and cooperation has helped banking goals be aligned with national objectives, ensuring benefits reach citizens directly.

Based on the above factors, the national leadership has seen a majestic rise in support base across India in the last three terms, which contrasts with that of the Opposition which has seen a significant dip in its vote bank(indicative of erosion of public trust).

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Booth strength, people’s trust and grassroots outreach - PM Modi’s interaction with BJP Karyakartas from West Bengal
April 14, 2026
The citizens across West Bengal have described the BJP’s Sankalp Patra (manifesto) as practical, implementable and focused on holistic development and welfare: PM Modi
PM Modi constantly reiterated to the BJP karyakartas of West Bengal that booth-level strength is the foundation of electoral success
The scale of victory in West Bengal will directly translate into relief and better governance for its people: PM Modi to BJP karyakartas

PM Modi interacted with BJP karyakartas from across West Bengal under the ‘Mera Booth, Sabse Mazboot’ initiative, extending his best wishes for the Bengali New Year to all citizens of the state.


During the interaction, the PM reflected on his recent visits across various parts of West Bengal, highlighting the remarkable enthusiasm, energy and growing support for the BJP among the people. He credited this momentum to the tireless efforts and dedication of booth-level karyakartas.

The PM appreciated the positive response to the BJP’s Sankalp Patra (manifesto), stating that citizens across the state have described it as practical, implementable, and focused on holistic development and welfare.

During the interaction, several karyakartas shared their on-the-ground experiences, highlighting key concerns among the people, including safety, employment, corruption, political violence, and governance challenges. Women karyakartas spoke about concerns over security and dignity, while youth-related issues such as migration due to lack of opportunities were also raised.

PM Modi acknowledged these concerns and emphasised the need for continuous engagement with citizens at the grassroots level. He urged karyakartas to strengthen booth-level organisation through regular outreach and small group meetings, actively connect with women, youth, farmers and first-time voters , clearly communicate the benefits and vision outlined by the BJP, ensure transparency, development and safety, use social media and digital tools effectively to amplify facts and counter misinformation.
He also stressed the importance of documenting and communicating local issues, ensuring that the voices of the people are consistently heard and represented.

The PM constantly reiterated that booth-level strength is the foundation of electoral success, stating that “Booth jeeta, toh chunav jeeta.” He expressed confidence that the growing trust of the people in BJP presents a significant opportunity to bring transformation in West Bengal.

Concluding the interaction, PM Modi said that the scale of victory in West Bengal will directly translate into relief and better governance for its people. He encouraged all karyakartas to work with renewed energy, expand outreach, and ensure that every household becomes a partner in this journey of development.