PM to launch ‘Jal Shakti Abhiyan:Catch the Rain’ campaign on 22nd March

Published By : Admin | March 21, 2021 | 12:54 IST
Historic MoA for Ken Betwa Link Project to be signed
Gram Sabhas to take ‘Jal Shapath’ for water conservation

Prime Minister Shri Narendra Modi will launch the ‘Jal Shakti Abhiyan:Catch the Rain’ campaign on World Water Day i.e. on 22nd March 2021 at 12:30 PM via video conferencing. In the presence of the Prime Minister, the signing of historic Memorandum of Agreement between the Union Minister of Jal Shakti and the Chief Ministers of Madhya Pradesh and Uttar Pradesh to implement the Ken Betwa Link Project, the first project of the National Perspective Plan for interlinking of rivers, will also take place.

About ‘Jal Shakti Abhiyan:Catch the Rain’

The Campaign will be undertaken across the country, in both rural and urban areas, with the theme “catch the rain, where it falls, when it falls”. It will be implemented from 22nd March 2021 to 30th November, 2021 - the pre-monsoon and monsoon period in the country. It will be launched as a Jan Andolan to take water conservation at grass-root level through people’s participation. It is intended to nudge all stakeholders to create rainwater harvesting structures suitable to the climatic conditions and subsoil strata, to ensure proper storage of rainwater.

After the event, Gram Sabhas will be held in all Gram Panchayats of each district (except in the poll bound states) to discuss issues related to water and water conservation. Gram Sabhas will also take ‘Jal Shapath’ for water conservation.

About MoA for Ken Betwa Link Project

The agreement heralds the beginning of inter- state cooperation to implement the vision of Former Prime Minister Shri Atal Bihari Vajpayee to carry water from areas that have surplus water to drought prone and water deficit areas, through the interlinking of rivers. This project involves transfer of water from the Ken to the Betwa River through the construction of Daudhan Dam and a canal linking the two rivers, the Lower Orr Project, Kotha Barrage and Bina Complex Multipurpose Project. It will provide annual irrigation of 10.62 lakh ha, drinking water supply to about 62 lakh people and also generate 103 MW of hydropower.

The Project will be of immense benefit to the water starved region of Bundelkhand, especially to the districts of Panna, Tikamgarh, Chhatarpur, Sagar, Damoh, Datia, Vidisha, Shivpuri and Raisen of Madhya Pradesh and Banda, Mahoba, Jhansi and Lalitpur of Uttar Pradesh. It will pave the way for more interlinking of river projects to ensure that scarcity of water does not become an inhibitor for development in the country.

Explore More
Today, the entire country and entire world is filled with the spirit of Bhagwan Shri Ram: PM Modi at Dhwajarohan Utsav in Ayodhya

Popular Speeches

Today, the entire country and entire world is filled with the spirit of Bhagwan Shri Ram: PM Modi at Dhwajarohan Utsav in Ayodhya
IRCTC disables 3cr user IDs, flags 6cr; scales up AI-based kitchen monitoring

Media Coverage

IRCTC disables 3cr user IDs, flags 6cr; scales up AI-based kitchen monitoring
NM on the go

Nm on the go

Always be the first to hear from the PM. Get the App Now!
...
Prime Minister lauds designation of Jai Prakash Narayan Bird Sanctuary as India's 100th Ramsar site
June 05, 2026

Prime Minister Shri Narendra Modi today expressed great happiness over India achieving a century of Ramsar sites, following the designation of the Jai Prakash Narayan Bird Sanctuary (Surha Tal) in Ballia, Uttar Pradesh, as the nation's 100th Ramsar site.

The Prime Minister noted that this wetland is exceptionally rich in avifaunal biodiversity, attracting numerous migratory and resident birds.
Shri Modi emphasized that this remarkable milestone clearly reflects India’s unwavering commitment to protecting its natural surroundings, particularly its vital wetlands.

The Prime Minister observed that over the years, efforts to conserve and rejuvenate wetlands have been significantly strengthened through greater community participation, science, innovation, and active awareness initiatives. He affirmed that these collective endeavours are instrumental in preserving biodiversity, securing ecological balance, and creating a greener future for coming generations.

The Prime Minister posted on X:

"A century as far as Ramsar sites are concerned!

Glad that the Jai Prakash Narayan Bird Sanctuary (Surha Tal) in Ballia, Uttar Pradesh has been designated as India’s 100th Ramsar site. This wetland is rich in avifaunal biodiversity, attracting several migratory and resident birds.

India’s unwavering commitment to protecting our natural surroundings and wetlands in particular is clearly reflected in this feat.

Over the years, efforts to conserve and rejuvenate wetlands have been strengthened through greater community participation, science, innovation and awareness initiatives. These endeavours are helping preserve biodiversity, secure ecological balance and create a greener future for coming generations."