PM to launch ‘Jal Shakti Abhiyan:Catch the Rain’ campaign on 22nd March

Published By : Admin | March 21, 2021 | 12:54 IST
Historic MoA for Ken Betwa Link Project to be signed
Gram Sabhas to take ‘Jal Shapath’ for water conservation

Prime Minister Shri Narendra Modi will launch the ‘Jal Shakti Abhiyan:Catch the Rain’ campaign on World Water Day i.e. on 22nd March 2021 at 12:30 PM via video conferencing. In the presence of the Prime Minister, the signing of historic Memorandum of Agreement between the Union Minister of Jal Shakti and the Chief Ministers of Madhya Pradesh and Uttar Pradesh to implement the Ken Betwa Link Project, the first project of the National Perspective Plan for interlinking of rivers, will also take place.

About ‘Jal Shakti Abhiyan:Catch the Rain’

The Campaign will be undertaken across the country, in both rural and urban areas, with the theme “catch the rain, where it falls, when it falls”. It will be implemented from 22nd March 2021 to 30th November, 2021 - the pre-monsoon and monsoon period in the country. It will be launched as a Jan Andolan to take water conservation at grass-root level through people’s participation. It is intended to nudge all stakeholders to create rainwater harvesting structures suitable to the climatic conditions and subsoil strata, to ensure proper storage of rainwater.

After the event, Gram Sabhas will be held in all Gram Panchayats of each district (except in the poll bound states) to discuss issues related to water and water conservation. Gram Sabhas will also take ‘Jal Shapath’ for water conservation.

About MoA for Ken Betwa Link Project

The agreement heralds the beginning of inter- state cooperation to implement the vision of Former Prime Minister Shri Atal Bihari Vajpayee to carry water from areas that have surplus water to drought prone and water deficit areas, through the interlinking of rivers. This project involves transfer of water from the Ken to the Betwa River through the construction of Daudhan Dam and a canal linking the two rivers, the Lower Orr Project, Kotha Barrage and Bina Complex Multipurpose Project. It will provide annual irrigation of 10.62 lakh ha, drinking water supply to about 62 lakh people and also generate 103 MW of hydropower.

The Project will be of immense benefit to the water starved region of Bundelkhand, especially to the districts of Panna, Tikamgarh, Chhatarpur, Sagar, Damoh, Datia, Vidisha, Shivpuri and Raisen of Madhya Pradesh and Banda, Mahoba, Jhansi and Lalitpur of Uttar Pradesh. It will pave the way for more interlinking of river projects to ensure that scarcity of water does not become an inhibitor for development in the country.

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Prime Minister highlights 12 years of transformative initiatives centered on Garib Kalyan and human empowerment
June 08, 2026

Prime Minister Shri Narendra Modi today highlighted that over the last 12 years, India has witnessed many transformations, stating that at the core of these changes is the welfare of the poor and downtrodden. The Prime Minister noted that the government has always been inspired by Antyodaya and its effort has always been to ensure that the benefits of development reach those who were left behind for decades.

Shri Modi observed that from Jan Dhan accounts and Direct Benefit Transfer to Swachh Bharat, PM Awas Yojana, Jal Jeevan Mission, Ayushman Bharat and more, every initiative has been driven by a simple objective of ensuring people have dignity and opportunity.

The Prime Minister expressed gladness that technology has played a vital role in ensuring a better quality of life for the poor. Shri Modi pointed out that through Direct Benefit Transfer and digital platforms, support is reaching people directly and transparently. The Prime Minister affirmed that this has reduced leakages, improved efficiency, and strengthened trust in governance, adding that this is how the journey of furthering Garib Kalyan has become a collective movement towards human empowerment and realising the dream of a Viksit Bharat.

In a series of posts on X, the Prime Minister shared:

"Over the last 12 years, India has witnessed many transformations and at the core of these changes is the welfare of the poor and downtrodden. We have always been inspired by Antyodaya and our effort has always been to ensure that the benefits of development reach those who were left behind for decades. From Jan Dhan accounts and Direct Benefit Transfer to Swachh Bharat, PM Awas Yojana, Jal Jeevan Mission, Ayushman Bharat and more, every initiative has been driven by a simple objective of ensuring people have dignity and opportunity.
#12YearsOfGaribKalyan”

“It is also gladdening that technology has played a vital role in ensuring a better quality of life for the poor. Through Direct Benefit Transfer and digital platforms, support is reaching people directly and transparently. This has reduced leakages, improved efficiency and strengthened trust in governance. This is how the journey of furthering Garib Kalyan has become a collective movement towards human empowerment and realising our dream of a Viksit Bharat.

#12YearsOfGaribKalyan"