Launches two major initiatives designed to support and uplift MSMEs in the Indian automotive industry
“MSMEs are key players in propelling the automotive industry forward and are vital to the nation's economic growth”
“Automobile industry is a powerhouse of the economy
“Today our MSMEs have a great opportunity to become a strong part of the global supply chain”
“Country is seeing the future of MSME as the nation's MSME”
“Government of India is standing shoulder to shoulder with every industry today”
“Take innovation and competitiveness forward. The government is completely with you”

The Prime Minister, Shri Narendra Modi participated in the program ‘Creating the Future – Digital Mobility for Automotive MSME Entrepreneurs’ in Madurai, Tamil Nadu today and addressed thousands of Micro, Small and Medium enterprises (MSMEs) entrepreneurs working in the automotive sector. The Prime Minister also interacted with Gandhigram-trained women entrepreneurs and schoolchildren

Addressing the occasion, the Prime Minister said that it is a delightful experience to be present among minds of the technology and innovation sector and remarked that the feeling is similar to visiting a laboratory that crafts the future. He underlined that Tamil Nadu has proved its mettle on the global stage when it comes to technology, especially in the automotive sector. He expressed happiness at the theme of the event ‘Creating the future - Digital Mobility for Automotive MSME Entrepreneurs’ and congratulated TVS company for bringing together all the MSMEs and the aspirational youth on a single platform. The Prime Minister expressed confidence that the development of Viksit Bharat along with the automobile industry will get the required push.

The Prime Minister mentioned that 7 percent of the country’s GDP comes from the automobile industry which makes it a major part of the nation’s autonomy. The Prime Minister also acknowledged the role of the automobile industry in promoting manufacturing and innovation.

Noting that the contributions of the automobile industry towards India are similar to that of the contributions of MSMEs in the automobile industry itself, the Prime Minister informed that more than 45 lakh cars, 2 crore two-wheelers, 10 lakhs commercial vehicles and 8.5 lakh three-wheelers are produced in India every year. He also acknowledged the use of 3000-4000 different automotive parts in every passenger vehicle and said that lakhs of such parts are used every day in the manufacturing process. “It is the MSMEs of India that are responsible for the manufacture of these parts”, the Prime Minister said, noting their presence in most Tier I and II cities of India. “Many cars in the world use components manufactured by Indian MSMEs”, the Prime Minister said underlining the global possibilities knocking on our doors.

“Today our MSMEs have a great opportunity to become a strong part of the global supply chain”, the Prime Minister said emphasizing the need to work on quality and durability and reiterated his philosophy of ‘zero defect-zero effect’ covering quality and environmental sustainability..

The Prime Minister acknowledged the potential of India’s MSMEs during the pandemic. “Country is seeing the future of MSME as the nation's MSME”, he added. Explaining the government’s multi-pronged push for MSME, the Prime Minister mentioned PM Mudra Yojana and PM Vishwakarma Yojana. Furthermore, MSME Credit Guarantee Scheme saved lakhs of jobs in MSME during the pandemic.

Prime Minister Modi affirmed that low-cost loans and facilities for working capital are being ensured for MSMEs in every sector today, thereby expanding their scope. He noted that the government’s emphasis on the upgradation of the country’s small enterprises is also proving to be a strengthening factor. “The government of today is taking care of the MSMEs’ need for new technology and skills”, the Prime Minister said, highlighting the skill development programs underway in the country. Underlining the role of skill development in shaping the future, the Prime Minister highlighted the special emphasis given to skill development and further added that a new Ministry has been created since coming to power. “Advanced skill universities with room for upgradation is the need of the hour for India”, he added.

The Prime Minister requested the entrepreneurs to enhance their capacity in line with the growing demand for EVs. PM Modi mentioned the recently launched PM Suryaghar Yojana for rooftop solar which will provide free electricity and extra income to the beneficiaries. With an initial target of 1 crore households, the Prime Minister said that EV vehicles will get more accessible charging stations in the houses.

The Prime Minister also dwelled on a 26,000 crore rupees worth PLI scheme for auto and auto components which is promoting hydrogen vehicles along with manufacturing. More than 100 advanced automotive technologies are being promoted through this. “When new technologies develop in the country, global investment in those technologies will also come to India” " the Prime Minister said, exhorting the entrepreneurs to expand their capacity and explore new areas.

Acknowledging the presence of challenges along with opportunities, the Prime Minister mentioned digitalization, electrification, alternative fuel vehicles and market demand fluctuation as key issues. He stressed the need to work with the right strategy to convert these into opportunities.

The Prime Minister also pointed out steps in the direction of formalization of MSMEs like amendment in the definition of MSME, clearing the way for the growth in size for MSMEs.

“Government of India is standing shoulder to shoulder with every industry today”, PM Modi remarked. He said that earlier, one had to visit government offices for even the smallest matters, be it an industry or an individual, but the government of today is tackling all the issues faced by every sector. He mentioned eliminating more than 40,000 compliances and decriminalizing many minor business-related mistakes in the last few years.

“Be it the new logistics policy or GST, all these have helped the small-scale industries of the automobile sector”, the Prime Minister said. He underlined that The government has given a direction to infrastructure development in India by making PM Gatishakti National Master Plan under which, the infrastructure of the future is being created by processing data in more than one and a half thousand layers giving huge power to multi-modal connectivity. He also emphasized developing support mechanisms for every industry and urged the stakeholders of the Automobile MSME sector to take advantage of this support mechanism. “Take innovation and competitiveness forward. The government is completely with you. I am sure, this effort of TVS will also help you in this direction”, the Prime Minister said.

Prime Minister Modi also touched upon the scrapping policy of the government and expressed the desire to replace all old vehicles with new modernized ones and urged the stakeholders to take maximum advantage. He also spoke about coming forward with innovative and planned ways of shipmaking and the market for recycling its parts. Concluding the address, the Prime Minister also threw light on the challenges faced by drivers and mentioned creating 1,000 centers for facilities for drivers on the highway. The Prime Minister conveyed his best wishes and said that the government stands by them in their plans to take the nation to new heights.

Union Minister of State, Dr L Murugan and Chairman of TVS Supply Chain Solutions Ltd, Shri R Dinesh were present on the occasion among others.

Background

In Madurai, the Prime Minister participated in the program ‘Creating the Future – Digital Mobility for Automotive MSME Entrepreneurs’, and addressed thousands of Micro, Small and Medium enterprises (MSMEs) entrepreneurs working in the automotive sector. The Prime Minister also launched two major initiatives designed to support and uplift MSMEs in the Indian automotive industry. The initiatives include the TVS Open Mobility Platform and the TVS Mobility-CII Centre of Excellence. These initiatives are a step towards realizing the Prime Minister’s vision of supporting the growth of MSMEs in the country and helping them to formalize operations, integrate with global value chains and become self-reliant.

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Participants of Viksit Vibrant Village Programme share their experiences with PM Modi
July 26, 2026
Solo travel is a way of discovering the world while discovering oneself: PM
Every young person and every daughter of the country should move forward with confidence and self-belief: PM
Border villages may be geographically distant, but their residents are emotionally deeply connected with the nation: PM
Those who were last in priority earlier are now the first: PM
Journey of young participants reflects the spirit of Ek Bharat, Shreshtha Bharat: PM
Citizens should spend at least five per cent of their travel budget on purchasing local products: PM

Prime Minister Shri Narendra Modi today interacted virtually with participants of the Viksit Vibrant Village Programme 2026, during which young MYBharat Volunteers shared their experiences from border villages in Himachal Pradesh, Uttarakhand and Ladakh. The interaction highlighted the transformation of these villages through improved infrastructure, connectivity and public services, along with women-led development, tourism, community participation and stronger national integration. More than 5,000 MYBharat Volunteers from 245 districts across the country joined the programme virtually.

Introducing the programme, MYBharat Volunteer Shri Divyansh Joshi from Dadra and Nagar Haveli and Daman and Diu outlined initiatives including the Viksit Bharat Young Leaders Dialogue, Viksit Bharat Youth Parliament, Budget Twist, mentorship and volunteering programmes. He said more than 2.30 crore young people had benefitted from MYBharat initiatives, while 2.86 lakh youth participated in the nationwide quiz through which 403 volunteers were selected to visit border villages. Recounting his visit to Leo village in Kinnaur district of Himachal Pradesh, he highlighted interactions with residents, senior citizens and schoolchildren, career counselling for local youth, sports and cultural activities, the leadership of the woman Sarpanch and the functioning of the Ayushman Arogya Mandir. He said his homestay experience showed that belonging transcends language and State boundaries, adding that the volunteers paid homage to the country’s brave soldiers at the Kargil War Memorial and would compile their experiences for submission to the Prime Minister while remaining committed to the vision of Viksit Bharat.

MYBharat Volunteer Ms Nikita Pravin Solanki from Dadra and Nagar Haveli and Daman and Diu said her selection through the MYBharat quiz enabled her first independent journey to Dhar Chango Nichla village in Kinnaur district. The affectionate welcome extended by the villagers strengthened her confidence and reflected changing societal attitudes towards women. Through her interactions with the woman Pradhan, Panchayat representatives, farmers, senior citizens and children, she witnessed the multiple responsibilities shouldered by rural women and found, contrary to her earlier perceptions, quality roads, regular electricity, drinking-water connections and digital connectivity, which residents attributed to the Pradhan Mantri Gram Sadak Yojana, Jal Jeevan Mission and Ayushman Bharat. She also participated in cleanliness, sports and cultural activities, recalled the curiosity of village children about her home region and said she continued to remain in touch with her host family.

Recalling his Diwali visit to the Chango region in 2016, the Prime Minister said Ms Solanki’s journey reflected the growing confidence of India’s daughters and that MYBharat had transformed individual journeys into one national family. “Solo travelling is a way of discovering the world while discovering yourself,” observed Shri Modi.

MYBharat Volunteer Shri Sunil Kumar Kela from Jalore, Rajasthan, said that being from a border village himself enabled him to connect readily with the people of Dhar Chango Uprela village in Himachal Pradesh. Despite geographical and climatic differences, he found the people of both regions united by courage, patriotism and warmth. He remained connected with his family through video calls, showing them the Sutlej River, school, Jan Aushadhi Kendra, hospital and sports facilities, while his social-media posts encouraged friends to explore MYBharat. His initial apprehensions regarding roads, accommodation, electricity and mobile connectivity were dispelled by the high-quality roads reaching the homestay, solar-energy installations and improved infrastructure that had transformed daily life. He added that he remained in contact with his host family and had invited them to visit Rajasthan.

The Prime Minister observed that young people from border villages across Rajasthan, Kashmir, Himachal Pradesh and the North-East shared a common outlook and that border residents, though geographically distant, remained emotionally deeply connected with the nation. “Those who were last in priority earlier are now the first,” remarked Shri Modi.

MYBharat Volunteer Ms Bhavya Shri from Chittoor district of Andhra Pradesh said her desire to learn beyond academics led her to MYBharat and to Harsil Valley in Uttarkashi district of Uttarakhand. Her initial concerns about the unfamiliar climate, food, culture and lifestyle were dispelled by the hospitality of local residents and officials, while interactions with Indo-Tibetan Border Police personnel deepened her appreciation of their discipline, humility, dedication and commitment to the nation. She said participants from different States, languages and cultures arrived as strangers but returned as one family, reflecting the spirit of Ek Bharat, Shreshtha Bharat. Photographs of the Nelang and Jadung Valleys and apple orchards generated considerable interest among her friends, many of whom subsequently registered on MYBharat. She also recalled the equipment provided to help participants adapt to the cold climate, the resilience of a resident who chose to remain in his landslide-affected native village despite hardship, and the peaceful, meditative character of the Garhwali dance in contrast with the energetic folk dances of her home State.

Recalling his visit to Mukhwa village in Uttarakhand, the Prime Minister said the interaction reaffirmed his belief that India’s youth place the nation first. “The manner in which all of you have lived the spirit of Ek Bharat, Shreshtha Bharat will inspire many more young people,” observed Shri Modi.

Twenty-one-year-old MYBharat Volunteer Ms Sayantika Mistry from the Andaman and Nicobar Islands thanked the Prime Minister for envisioning MYBharat as a platform enabling crores of young people to contribute to nation-building. Recounting her journey from sea level to Maan village in Ladakh at an altitude of nearly 17,000 feet, she described suffering from acute mountain sickness and the care extended by the MYBharat team and ITBP personnel, including doctors who prioritised treating her as their guest before attending to their own personnel. She said the experience showed that ITBP personnel not only protected the borders but also cared deeply for citizens and made her appreciate the resilience required to live in high-altitude conditions. Contrary to her family’s expectation of poor connectivity, she found reliable internet, QR-code and UPI payment facilities and Wi-Fi in the border region. She also interacted with local children, one of whom expressed a desire to visit the Andaman and Nicobar Islands, and highlighted the community spirit through which residents collectively organised weddings and monastery events, restored a damaged mobile tower and constructed a storage facility for its batteries.

Encouraging Ms Mistry to document her experience through articles or a book so that others could better understand the country’s vastness, people and shared sense of belonging, Shri Modi remarked, “When you share joy, it multiplies.”

MYBharat Volunteer Shri Ashish Soni from Jaunpur district of Uttar Pradesh, who is preparing for the Civil Services Examination, thanked the Prime Minister for enabling young people to contribute suggestions during the Budget-making process. Sharing his experience of Kaza Khas in Himachal Pradesh’s Spiti region, he said his parents, who remembered a time when mobile connectivity in remote areas was difficult, were astonished when he video-called them from nearly 14,000 feet. Describing MYBharat as a bridge between a generation that had witnessed struggle and another witnessing transformation, he recounted writing letters from the world’s highest post office at Hikkim to the Prime Minister, his family, the Ministry of Youth Affairs, the Defence Minister and his District Magistrate. He said India was connected not only through metros and airports but also through institutions serving its remotest regions and highlighted QR-code payments at around 14,500 feet as evidence that Digital India had become a source of trust across the country. His interactions with women’s self-help groups introduced him to entrepreneurship through homestays, digital platforms and sea buckthorn-based products, while discussions on the PM MUDRA Yojana and Deendayal Antyodaya Yojana focused on expanding livelihood opportunities. He also highlighted the role of the Border Roads Organisation-built Chicham Bridge in improving connectivity, tourism and economic activity, besides noting the region’s potential for night tourism.

Observing that technology had reached every corner of the country and that purchasing local products would generate employment, support livelihoods and carry regional identities across India, Shri Modi urged, “Wherever you travel, spend at least five per cent of your travel budget on buying products from local people.”

Concluding the interaction, the Prime Minister extended his best wishes to the young participants. The programme highlighted MYBharat’s role in enabling young people to experience first-hand the transformation of India’s border villages, dispel outdated perceptions and deepen their understanding of the country’s cultural diversity, developmental progress, community participation and the spirit of Ek Bharat, Shreshtha Bharat.