Gujarat Tourism bags three National Awards

Published By : Admin | March 18, 2013 | 19:40 IST
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"“Khushboo Gujarat Ki” featuring Amitabh Bachchan gets best tourist film honour"
"Gujarat Minister Shri Saurabhbhai Patel received awards from President of India"

New Delhi: Gujarat Tourism has bagged three National Tourism Awards for best tourism film, innovative use of information and technology and one of the best States for comprehensive development of tourism in the country.

Gujarat Government’s star tourism campaign, “Khushboo Gujarat Ki” featuring megastar Amitabh Bachchan was decorated with the prestigious National Tourism Award 2011-12 in the category of Award of Excellence- Best Tourism Film. Gujarat Tourism Minister Shri Saurabhbhai Patel and Shri Sanjay Kaul, MD, TCGL today received the awards from President Pranab Mukherjee at the National Tourism Awards 2011-12 function held here.

Gujarat was adjudged the third best state in Comprehensive Development of Tourism while Tourism Corporation of Gujarat Limited also received the award for Most Innovative use of Information Technology.

Gujarat Tourism has launched “Khushboo Gujarat Ki” (fragrance of Gujarat) campaign with Shri Amitabh Bachchan as its brand ambassador, to promote various tourist destinations and to uphold rich culture and tradition of Gujarat. The promotional campaign has immensely contributed to the huge tourist influx to Gujarat with an increase of 54 lakhs visitors in last two years. Through “Khushboo Gujarat Ki” campaign Gujarat Tourism has been successful in marketing key destinations of the State.

Gujarat Tourism has adopted multi-pronged strategy to promote some of the world class tourist destinations in the state. Firstly, by creating common infrastructure like excellent connectivity by roads and trains, security apparatus in place, information centres, sanitation and other facilities to ensure adequate safety and comfort of the tourists. Secondly and most importantly, to focus on the PPP mode to rope in the private sector to come and invest in Gujarat by setting up commercial ventures like hotels and resorts.

Gujarat is fast emerging as a popular tourist destination with Lonely Planet voting Gujarat as one of the 10 most unsung places in the world. Recently, Gujarat has won two coveted awards-- Best Tourism Board by CNBC Travel Awards-2012 and Runners up award for best emerging destination in India by Conde Nast Traveller, India.

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The Prime Minister, Shri Narendra Modi has thanked World Leaders for their greetings and wishes on the occasion of 76th Independence Day.

In response to a tweet by the Prime Minister of Australia, the Prime Minister said;

"Thank you for your Independence Day wishes, PM Anthony Albanese. The friendship between India and Australia has stood the test of time and has benefitted both our peoples greatly."

In response to a tweet by the President of Maldives, the Prime Minister said;

"Grateful for your wishes on our Independence Day, President @ibusolih. And for your warm words on the robust India-Maldives friendship, which I second wholeheartedly."

In response to a tweet by the President of France, the Prime Minister said;

"Touched by your Independence Day greetings, President @EmmanuelMacron. India truly cherishes its close relations with France. Ours is a bilateral partnership for global good."

In response to a tweet by the Prime Minister of Bhutan, the Prime Minister said;

"I thank @PMBhutan Lotay Tshering for his Independence Day wishes. All Indians cherish our special relationship with Bhutan - a close neighbour and a valued friend."

In response to a tweet by the Prime Minister of Commonwealth of Dominica, the Prime Minister said;

"Thank you, PM Roosevelt Skerrit, for your greetings on our Independence Day. May the bilateral relations between India and the Commonwealth of Dominica continue to grow in the coming years."

In response to a tweet by the Prime Minister of Mauritius, the Prime Minister said;

"Honoured to receive your Independence Day wishes, PM Pravind Kumar Jugnauth. India and Mauritius have very deep cultural linkages. Our nations are also cooperating in a wide range of subjects for the mutual benefit of our citizens."

In response to a tweet by the President of Madagascar, the Prime Minister said;

"Thank you President Andry Rajoelina for wishing us on our Independence Day. As a trusted developmental partner, India will always work with Madagascar for the welfare of our people."

In response to a tweet by the Prime Minister of Nepal, the Prime Minister said;

"Thank you for the wishes, PM @SherBDeuba. May the India-Nepal friendship continue to flourish in the years to come."