Latest advertisement by Gujarat BJP “Ekmat Gujarat, Bane BhaJap Sarkar” (Gujarat is unanimous, let there be a BJP Government) takes Internet and radio by storm!
Video showcases leadership and visionary vacuum among the Gujarat Congress
“Ekmat Gujarat, Bane BhaJap Sarkar” (Gujarat is unanimous, let there be a BJP Government) - this new advertisement by the Gujarat BJP that wonderfully showcases the leadership and visionary vacuum in the Gujarat Congress has taken the Internet and TV channels by storm.A welcome break from the cliché political ads with mundane allegations and negativity, this advertisement combines a very serious message with a tinge of humour and subtlety to convey its point.
A Completely Accurate DepictionThe advertisement hits the nail on the head when it comes to depicting the leadership situation in Gujarat. On one hand the BJP has been blessed by a strong leader, backed by a competent team and the backbone of the party- its workers while on the other hand the Gujarat Congress remains engrossed in its own leadership issues, not to mention a lack of clarity and vision to take the state forward.
The SettingThe advertisement is set in the context of a Kabaddi game in which 2 teams, one adorning saffron attire and the other in blue have lined up. While the team in saffron is vibrant and confident, the other team is quarrelling over taking the team attire.
When the referee blows the whistle calling the captains of the teams to come for the toss, the captain of the team in saffron steps out confidently with his team looking at him in support while in the blue corner the players look confused and no one steps forward.
Then, when the referee calls the vice-captain to come forward as an option the members of the team in blue once again look confused and all of them move forward which leads to a full-scale scuffle between the team with each member preventing the other from moving ahead.
And away from the jostling over vice captaincy, the captain of the team in saffron jerseys is already at the toss, waiting for the game to begin. This is when we can see the BJP’s symbol with the punch line “Ekmat Gujarat, Bane BJP Sarkar” (Gujarat is unanimous, let there be a BJP Government).
As the ad depicts, from taking the uniforms till quarrelling for the vice captaincy, the team in blue attire one grand divided house. At the same time, so low is that team’s confidence that they stopped talking about the captaincy- the race was for a consolation prize vice captaincy instead!
Leadership a Major IssueA good leadership is something that is on the back of the mind of every voter as he or she enters the polling booth to cast a vote. In the case of Gujarat repeated surveys have shown that one of the decisive factors that put the people in favour of the BJP is the presence of a strong leadership under the inspirational guidance of Shri Narendra Modi.
On the other hand, surveys have repeatedly shown that the Congress lacks a leader to match the stature and affection in the hearts of people that Shri Modi has.
Wonderful Use of Communication Technology by BJPShri Narendra Modi is a firm believer in the usage of technology and the manner in which he has incorporated it in the working of the Gujarat Government is now legendary!
Taking inspiration from him the Gujarat BJP advertisements have wonderfully used communication technology to connect with people in the wake of the coming Elections.