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Latest advertisement by Gujarat BJP “Ekmat Gujarat, Bane BhaJap Sarkar” (Gujarat is unanimous, let there be a BJP Government) takes Internet and radio by storm!

Video showcases leadership and visionary vacuum among the Gujarat Congress

“Ekmat Gujarat, Bane BhaJap Sarkar” (Gujarat is unanimous, let there be a BJP Government) - this new advertisement by the Gujarat BJP that wonderfully showcases the leadership and visionary vacuum in the Gujarat Congress has taken the Internet and TV channels by storm.

A welcome break from the cliché political ads with mundane allegations and negativity, this advertisement combines a very serious message with a tinge of humour and subtlety to convey its point.

A Completely Accurate Depiction

The advertisement hits the nail on the head when it comes to depicting the leadership situation in Gujarat. On one hand the BJP has been blessed by a strong leader, backed by a competent team and the backbone of the party- its workers while on the other hand the Gujarat Congress remains engrossed in its own leadership issues, not to mention a lack of clarity and vision to take the state forward.

 The Setting

The advertisement is set in the context of a Kabaddi game in which 2 teams, one adorning saffron attire and the other in blue have lined up. While the team in saffron is vibrant and confident, the other team is quarrelling over taking the team attire.

When the referee blows the whistle calling the captains of the teams to come for the toss, the captain of the team in saffron steps out confidently with his team looking at him in support while in the blue corner the players look confused and no one steps forward.

Then, when the referee calls the vice-captain to come forward as an option the members of the team in blue once again look confused and all of them move forward which leads to a full-scale scuffle between the team with each member preventing the other from moving ahead.

And away from the jostling over vice captaincy, the captain of the team in saffron jerseys is already at the toss, waiting for the game to begin. This is when we can see the BJP’s symbol with the punch line “Ekmat Gujarat, Bane BJP Sarkar” (Gujarat is unanimous, let there be a BJP Government).

As the ad depicts, from taking the uniforms till quarrelling for the vice captaincy, the team in blue attire one grand divided house. At the same time, so low is that team’s confidence that they stopped talking about the captaincy- the race was for a consolation prize vice captaincy instead!

 Leadership a Major Issue

A good leadership is something that is on the back of the mind of every voter as he or she enters the polling booth to cast a vote. In the case of Gujarat repeated surveys have shown that one of the decisive factors that put the people in favour of the BJP is the presence of a strong leadership under the inspirational guidance of Shri Narendra Modi.

On the other hand, surveys have repeatedly shown that the Congress lacks a leader to match the stature and affection in the hearts of people that Shri Modi has.

Wonderful Use of Communication Technology by BJP

Shri Narendra Modi is a firm believer in the usage of technology and the manner in which he has incorporated it in the working of the Gujarat Government is now legendary!

Taking inspiration from him the Gujarat BJP advertisements have wonderfully used communication technology to connect with people in the wake of the coming Elections.

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Addressing a massive rally ahead of fourth phase of election in West Bengal’s Siliguri, Prime Minister Narendra Modi today said, “The entire North Bengal has announced that TMC government is going and BJP government is coming. Today, the entire nation is proud to see the willpower of the people of Bengal. This willpower is of the ‘Ashol Poriborton’. This willpower is the power of ‘Sonar Bangla’.”

Expressing anguish over Cooch Behar incident, PM Modi said, “What happened in Cooch Behar is very saddening. My sympathies are with the families of those who died, I condole their demise. Didi and her goons are perturbed, seeing the people's support for BJP. She has stooped to this level as she can see her chair slipping away.”

Reacting to the violence in Cooch Behar, he also said, “Didi, this violence, tactics of instigating people to attack the Security Forces, the tactics of obstructing the polling process will not protect you. This violence can't protect you from the 10 years of your ill-governance.”

Amidst the fourth phase of West Bengal Assembly polls, the Prime Minister asserted, “I saw a video on social media. In it, the tourism minister of Bengal who is close to Didi is threatening the people of the state, saying if people voted for BJP, people will be thrown out of the Bengal. Will you accept this language, such sort of threat?”

Accusing Mamata didi for not showing her 10 years report card of her governance, PM Modi remarked, “Didi's goons are not able to do 'chhappa votes' this time around and thus, Didi is angry. She never presented her report card for 10 years. She should be giving the account of her works, her nephew's works and her goons' works.”

PM Modi, who has been relentlessly campaigning in West Bengal during assembly elections, hit out at Mamata Banerjee for her government’s patronage to syndicates, tolabaazs and cut-money mafias during a rally in Siliguri.

“It's time to change the kind of political environment, that has been created in Bengal for past several decades. 'Tolabaaj mukt' Bengal will be formed now. 'Syndicate mukt' Bengal will be formed now. 'Cut money mukt' Bengal will be formed now,” he added further.

Talking about TMC leader Sujata Mondal who made disparaging comments against the Dalit community. PM Modi without taking name said, “The thinking of Didi and TMC leaders is coming out in the open. A video is going viral on social media where a leader close to Didi can be seen blatantly accusing the Scheduled Caste community of Bengal as ‘beggars by nature’.”

In Siliguri, PM Modi accuses Didi for not giving tapwater to the people of Bengal, she did not provide irrigation water in the fields. But the rivers here were handed over to the mafia. Every schemehas tolabazi, every scheme has cut-money. A few days ago in Siliguri, Didi said that her tolabaaz only take 100-500 rupees, what is the big deal in this?”

Exuding confidence of forming the BJP government in the state, the PM stated, “In Bengal, after we form the government, you will be provided all benefits and schemes without cut money. The BJP government in Bengal will work on lines of how we worked during COVID lockdown. The Central government sent thousands of crores to everyone during the lockdown. The BJP government in Bengal will work with the same transparency.”