"Let us use the power of digital media to support local talent, encourage the creativity of fellow Indians and keep our traditions thriving" - PM Narendra Modi
'Vocal for Local' champions the promotion of indigenous products, aiming to boost economic growth and self-reliance in India. This concept emphasizes supporting local producers and artisans to revive traditional crafts and industries.
Initiatives like the Khadi and Village Industries Commission's (KVIC) online marketing platform have significantly benefited artisans, with Khadi product sales witnessing a remarkable 332% growth from 2013-14 to 2022-23.
The turnover of Khadi industry products is projected to reach Rs 1,34,630 crore in 2022-23, marking a substantial increase from Rs 31,154 crore in 2013-14. Furthermore, employment opportunities in the sector have surged by 70%, with over 9 lakh new jobs created.

- The 'Vocal for Local' campaign has also addressed historical barriers faced by tribal communities, granting them ownership rights over forest resources and facilitating their integration into mainstream markets.
- The Van Dhan Yojana, with over 3,000 Van-Dhan Vikas Kendras nationwide, has expanded opportunities for tribal entrepreneurs.
- Additionally, initiatives like the One District One Product-Districts as Export Hubs (ODOP-DEH) initiative and PM Vishwakarma Yojana further promote regional development and support traditional crafts.
- With a budget of Rs. 13,000 crore, the PM Vishwakarma Yojana aims to uplift financially vulnerable families and preserve India's rich artistic traditions.
- PM Modi's proactive promotion of local products on international platforms has elevated the morale of artisans and boosted their competitiveness. Overall, the 'Vocal for Local' campaign, under PM Modi's leadership, has been instrumental in fostering innovation, empowerment, and self-reliance in Indian industries.
Download PDF

News, May 11, 2026

For changes to be sweeping and outcomes to be enduring, it is imperative that society and the government work in tandem: PM Today, initiatives in...

Media-coverage, February 23, 2026

PM Modi in Mann Ki Baat appeals to citizens to embrace the "Vocal for Local" mantra during the upcoming festive season, promoting domestic produc...

Media-coverage | December 01, 2025

From Johannesburg to Japan, PM Modi champions 'vocal for local' as he showcases global admiration for Indian crafts in Mann Ki Baat

PM Modi’s latest Mann Ki Baat highlights the renewed push for Vocal for Local, celebrating India’s rich heritage, spirituality, and craftsman...

Media-coverage | October 15, 2025

Inspired by PM's 'Vocal for Local', MP Couple Creates 'Satvik Deepawali Kit' Made From Cow Dung

Inspired by PM Modi’s ‘Vocal for Local’ campaign, a Bhopal-based couple introduced the ‘Satvik Deepawali Kit’ a 100% eco-friendly festi...

Aatmanirbhar Bharat | October 07, 2025

Celebrate festivals like never before: Make every purchase count with ‘Vocal for Local’! #MannKiBaat

Aatmanirbhar Bharat | October 05, 2025

Vocal for local: PM Modi inspires students to celebrate made in India products

Speech | September 28, 2025

Swadeshi Products, Vocal for Local: PM Modi’s festive call in Mann Ki Baat

The immortal martyr Bhagat Singh is an inspiration for every Indian, especially the youth of the country: PM Modi Today is the birth anniversary ...