Aiding Annadatas of Today and Tomorrow

Published By : Admin | February 9, 2024 | 17:25 IST

“It is my dream that everyone in India should have a smartphone, a drone in every field and prosperity in every home”
- PM Narendra Modi

The emerging generation or the Amrit Peedhi, is exemplifying how technology can be harnessed to uplift India's annadatas. The government's proactive measures in key sectors have not only propelled the Agri-tech industry but have also given rise to a surge in agri-startups. These startups are instrumental in unlocking the full potential of the agricultural sector and supporting the livelihoods of those who feed the nation. The government has initiated various measures, both direct and indirect, to boost farmers' incomes, facilitate the connection of their produce with markets, both domestic and international, and empower them to sustain their livelihoods while becoming job creators. This article delves into the depth of such government endeavours aimed at fostering the prosperity of the nation's annadatas.


The Rise of Agri Startups

The Agriculture Accelerator Fund announced in the budget FY 2O22- 23 with an outlay of Rs 2,200 crore until the financial year 2028-29 has been instrumental in bringing on board new-age ventures and innovations in the field of agriculture. As of March 2023, a total of 1,138 agricultural startups have received backing through the program, securing financial assistance amounting to over Rs. 70 crores. Startups are provided with both technical and financial support to propel their products, services, business platforms, etc., into the market. The aim is to facilitate their growth, enabling them to scale up their products and operations to achieve business viability. These agricultural startups, supported at various stages from conception to scaling and growth, are engaged in diverse areas within agriculture and allied sectors. Their focus spans improving farming practices, including precision agriculture, farm mechanisation, agri logistics & supply chain, waste to wealth, organic farming, animal husbandry, dairy & fisheries, and more.

Within the Accelerator Fund program, several activities have been outlined for implementation during 2023-24. These include the establishment of institutional mechanisms and operational guidelines, the identification of problem statements within agriculture and allied sectors, the selection of impactful and innovative agri-startups, and the provision of technical and financial support to foster the growth of chosen agri-startups. Additionally, capacity-building initiatives are also planned as part of the program.

Moreover, to boost the number of startups in the agriculture sector and to further the number of agri-business ventures, a new segment called "Innovation and Agri-Entrepreneurship Development" was introduced within the Rashtriya Krishi Vikas Yojana (RKVY-RAFTAAR) during the fiscal year 2018-19. The primary goal is to boost innovation and agri-entrepreneurship by offering financial aid and fostering the incubation ecosystem. This initiative encourages start-ups to utilise inventive technologies to address challenges encountered in agriculture and related fields. The program has identified and supported a total of 1,176 start-ups across various agricultural and allied sectors. Financial assistance is provided through Knowledge Partners and Agri-Business Incubators appointed by the Department for the effective execution of this initiative.

Leveraging Innovation and Agri-tech for Farmers' Prosperity

The government has given impetus to the use of drones for farming especially for the application of pesticides and nutrients. Financial support is also offered to make drone technology accessible to farmers. Farm Machinery Training & Testing Institutes, Krishi Vigyan Kendra, and State Agricultural Universities get 100% assistance (up to Rs. 10.00 lakhs) for purchasing agricultural drones. For FPOs, 75% of support is provided for demonstrations on farmers' fields. For drone services in agriculture, existing and new Custom Hiring Centers (CHCs) receive 40% assistance (up to Rs. 4 lakhs), and general category farmers get 50% support (up to Rs. 5 lakhs), while SC/ST/women/small and marginal farmers and agriculture graduates receive 50% assistance. The NAMO Drone Didi scheme is helping women become integral stakeholders in their local farming supply chains and rural prosperity. The program strives to offer drone technology to 15,000 women-led Self Help Groups (SHGs) for rent to farmers. This comprehensive initiative not only brings modernisation to farming techniques but also empowers rural women by giving them access to state-of-the-art technology, making them integral contributors to the agricultural transformation. Additionally, it opens up opportunities for emerging startups to explore the untapped possibilities within drone technology.

Soil Health Cards provide farmers with details about the nutrient levels in their soil, along with suggestions on the right amounts of nutrients to enhance soil health and boost productivity. Through government aid, several trainings for soil testing have been conducted in labs that have been set up. Numerous annadatas are benefitting from 23.58 crore Soil Health Cards. Since 2014-15, a total of 8,272 soil testing laboratories have been set up nationwide. These include 1,068 static soil testing labs, 163 mobile soil testing labs, 6,376 mini soil testing labs, and 665 village-level soil testing labs.

Efficient technology is closing the gap between farms and markets, particularly benefiting small-scale farmers involved in producing perishable goods such as fruits, vegetables, milk, and fish. Initiatives like the Kisan Rail and Krishi Udan Air Services are playing a pivotal role in connecting these farmers with markets both within Indian cities and internationally. Small-scale farmers can now access broader market opportunities and enhance their reach. Since the launch of Kisan Rail service in August 2020 and upto January 2023, the Indian Railways have operated around 2,359 Kisan Rail services on 167 routes, transporting approximately 7.9 lakh tonnes of perishables. The rail services which were connecting the country are now connecting agricultural markets.

In another effort to transport perishable food items and agricultural produce, the Krishi Udan Scheme was introduced in August 2020, aiming to facilitate the transportation of agricultural products on both national and international routes. This initiative was designed to enhance the value realisation of farmers' produce. Subsequently, Krishi Udan Scheme 2.0 was declared on October 27, 2021, with a primary emphasis on transporting perishable food items from hilly regions, the North Eastern States, and tribal areas. As of December 2023, the scheme covers 25 airports in the North Eastern, Hilly, and Tribal regions, along with an additional 33 airports in other regions and areas.

Farmer Producer Organizations Empowering Annadatas

Small farmers and cooperatives in rural and urban areas are benefitting from the formation of Farmer Producer Organisations. In 2020, the government introduced an initiative for the Formation and Promotion of 10,000 Farmer Producer Organizations (FPOs) with a budget of Rs. 6,865 crore. As of December 2023, 7,597 FPOs have been registered in 34 States/Union territories. The goal has been to empower farmers by helping them join together in groups called Farmer Producer Organizations (FPOs). The benefit of this collaboration is that it allows farmers to negotiate better prices, benefit from cost savings due to larger-scale operations, and ultimately increase their incomes. The scheme also plays a crucial role in promoting sustainable incomes for farmers. Various measures have been taken to enhance the current PACS (Primary Agricultural Cooperative Societies), involving offering fair prices for their products and establishing essential connections to markets at the district, state, and national levels. This government initiative also aims to encourage diversification in PACS's economic activities, helping them create reliable and additional income sources.

In conclusion, India's agricultural landscape is undergoing a significant transformation with a focus on technological innovation, empowerment of farmers, and efficient market linkages. The government's initiatives, such as the Agriculture Accelerator Fund, Krishi Udan Scheme, and Farmer Producer Organisations, showcase a commitment to revolutionising farming practices and ensuring a prosperous future for farmers. As we witness the rise of agri-startups, the integration of drone technology, and the strengthening of cooperative societies, it becomes evident that these multifaceted efforts are shaping the path toward a sustainable and thriving agricultural sector in the country. Through these initiatives, India is not only embracing modern agricultural practices but also fostering an inclusive and empowered community of farmers who are at the forefront of the nation's growth and progress.

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6 Years of Jal Jeevan Mission: Transforming Lives, One Tap at a Time
August 14, 2025
Jal Jeevan Mission has become a major development parameter to provide water to every household.” - PM Narendra Modi

For generations, the sight of women carrying pots of water on their heads was an everyday scene in rural India. It was more than a chore, it was a necessity that was an integral part of their everyday life. The water was brought back, often just one or two pots which had to be stretched for drinking, cooking, cleaning, and washing. It was a routine that left little time for rest, education, or income-generating work, and the burden fell most heavily on women.

Before 2014 water scarcity, one of India’s most pressing problems, was met with little urgency or vision. Access to safe drinking water was fragmented, villages relied on distant sources, and nationwide household tap connections were seen as unrealistic.

This reality began to shift in 2019, when the Government of India launched the Jal Jeevan Mission (JJM). A centrally sponsored initiative which aims at providing a Functional Household Tap Connection (FHTC) to every rural household. At that time, only 3.2 crore rural households, a modest 16.7% of the total, had tap water. The rest still depended on community sources, often far from home.

As of July 2025, the progress under the Har Ghar Jal program has been exceptional, with 12.5 crore additional rural households connected, bringing the total to over 15.7 crore. The program has achieved 100% tap water coverage in 200 districts and over 2.6 lakh villages, with 8 states and 3 union territories now fully covered. For millions, this means not just access to water at home, but saved time, improved health, and restored dignity. Nearly 80% of tap water coverage has been achieved in 112 aspirational districts, a significant rise from less than 8%. Additionally, 59 lakh households in LWE districts have gained tap water connections, ensuring development reaches every corner. Acknowledging both the significant progress and the road ahead, the Union Budget 2025–26 announced the program’s extension until 2028 with an increased budget.

The Jal Jeevan Mission, launched nationally in 2019, traces its origins to Gujarat, where Narendra Modi, as Chief Minister, tackled water scarcity in the arid state through the Sujalam Sufalam initiative. This effort formed a blueprint for a mission that would one day aim to provide tap water to every rural household in India.

Though drinking water is a State subject, the Government of India has taken on the role of a committed partner, providing technical and financial support while empowering States to plan and implement local solutions. To keep the Mission on track, a strong monitoring system links Aadhaar for targeting, geo-tags assets, conducts third-party inspections, and uses IoT devices to track village water flow.

The Jal Jeevan Mission’s objectives are as much about people as they are about pipes. By prioritizing underserved and water-stressed areas, ensuring that schools, Anganwadi centres, and health facilities have running water, and encouraging local communities to take ownership through contributions or shramdaan, the Mission aims to make safe water everyone’s responsibility..

The impact reaches far beyond convenience. The World Health Organization estimates that achieving JJM’s targets could save over 5.5 crore hours each day, time that can now be spent on education, work, or family. 9 crore women no longer need to fetch water from outside. WHO also projects that safe water for all could prevent nearly 4 lakh deaths from diarrhoeal disease and save Rs. 8.2 lakh crores in health costs. Additionally, according to IIM Bangalore and the International Labour Organization, JJM has generated nearly 3 crore person-years of employment during its build-out, with nearly 25 lakh women are trained to use Field testing Kits.

From the quiet relief of a mother filling a glass of clean water in her kitchen, to the confidence of a school where children can drink without worry, the Jal Jeevan Mission is changing what it means to live in rural India.