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"Shri Narendra Modi will address Shreshta Bharat Divas celebrations in Mumbai"
"In a never before seen–and-heard-feat, more than one lakh ordinary Indians will join Lata Mangeshkar to sing the iconic ‘Ae Mere Vatan Ke Logon’ on 27th January, 2014 at Mumbai’s Mahalaxmi Racecourse"
"The run up to Shreshta Bharat Divas saw a series of online initiatives being launched by the organizers to spread awareness about the heroic feat of our martyrs"
"Watch the event LIVE @narendramodi.in"

Narendra Modi to join Shreshta Bharat Diwas celebrations in Mumbai

On 27 th January, 2014, Shri Narendra Modi will address the Shreshta Bharat Divas at Polo Grounds, Mahalaxmi Race Course, in Mumbai, at 8.30 pm.

Shreshta Bharat Divas is a one-of-its-kind tribute to recognize and honour the valiant sacrifice made by our brave soldiers. The date 27th January has another special significance in the contemporary history of India. It was on this day, 51 years ago, when Bharat Ratna and Nightingale of India Lata Mangeshkar sang the soul stirring song ‘Ae Mere Vatan Ke Logon’ in the backdrop of the Indo-China war.

The Honourable Chief Minister of Gujarat and the Prime Ministerial Candidate of the Bharatiya Janata Party (BJP) Shri Narendra Modi shall be the guest of honour and will personally felicitate Lataji and hundreds of other war veterans. Also for the first time ever, more than a lakh Indians will unite to sing ‘Ae Mere Vatan Ke Logon’. This unprecedented and collective feat would be a rich tribute to the invaluable contributions of our selfless jawans, who risk everything to keep our borders safe and secure.

Shreshta Bharat Divas is being organized by the youth body Citizens for Accountable Governance (CAG) in association with Lodha Foundation and Shahid Gaurav Samiti. The run up to Shreshta Bharat Divas also saw a series of online initiatives being launched by the organizers to spread awareness about the heroic feat of our martyrs and reinvigorate a sense of patriotism and oneness amongst the youth. The prominent amongst these was a nationwide patriotic poetry contest titled ‘Zara Yaad Karo Kurbaani’. The winners of this contest will receive a certificate signed by Shri Narendra Modi and Lataji. In an effort to create the largest online repository of articles about of the life of army personnel and their families, the organizers are also running a ‘Share Your Story’ online campaign on the event website. As a part of the Shreshta Bharat Divas, the ‘Write to the Heroes’ campaign has been launched, whereby every citizen of the country can write a message to our jawans. These messages will be printed and sent out to the soldiers through post cards. Shreshta Bharat Divas is also a platform for socially conscious citizens to support martyr families. All proceeds raised will be donated to the Army Welfare Fund and Zilla Sainiki Welfare Office.

Shreshta Bharat Divas will be one of the largest citizen driven initiatives to honour the men in uniform. The organizers have personally visited prominent colleges across Mumbai to invite students to participate in full strength for this historic event.  Alongside with former chiefs of the Air force, Army and Param Vir Chakra Awardees, representatives from the world of art, cinema and politics will also be participating in this show of unity.  Param Vir Chakra Awardee Bana Singh, parents of valiant martyrs Captain Manoj Pandey and Captain Vikram Batra are some of the prominent invitees who have confirmed their attendance. Some of the other prominent invitees include Former Army Chief General Ved Prakash Mallik, Shiv Sena President Mr. Uddhav Thackeray, Bhojpuri super star Manoj Tiwari and Marathi artist Ashok Hande. This event is open to all and shall be beamed live across all army cantonments in India.


Register for the Shreshta Bharat Divas:
http://www.shreshtabharat.com/registration/


For more information visit
http://www.shreshtabharat.com/
]

You can watch the events LIVE on narendramodi.in and follow live tweets on narendramodi_in

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King Chilli ‘Raja Mircha’ from Nagaland exported to London for the first time
July 28, 2021
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In a major boost to exports of Geographical Indications (GI) products from the north-eastern region, a consignment of ‘Raja Mircha’ also referred as king chilli from Nagaland was today exported to London via Guwahati by air for the first time.

The consignment of King Chilli also considered as world’s hottest based on the Scoville Heat Units (SHUs). The consignment was sourced from Tening, part of Peren district, Nagaland and was packed at APEDA assisted packhouse at Guwahati. 

The chilli from Nagaland is also referred as Bhoot Jolokia and Ghost pepper. It got GI certification in 2008.

APEDA in collaboration with the Nagaland State Agricultural Marketing Board (NSAMB), coordinated the first export consignment of fresh King Chilli. APEDA had coordinated with NSAMB in sending samples for laboratory testing in June and July 2021 and the results were encouraging as it is grown organically.

Exporting fresh King Chilli posed a challenge because of its highly perishable nature.

Nagaland King Chilli belongs to genus Capsicum of family Solanaceae. Naga king chilli has been considered as the world’s hottest chilli and is constantly on the top five in the list of the world's hottest chilies based on the SHUs.

APEDA would continue to focus on the north eastern region and has been carrying out promotional activities to bring the North-Eastern states on the export map. In 2021, APEDA has facilitated exports of Jackfruits from Tripura to London and Germany, Assam Lemon to London, Red rice of Assam to the United States and Leteku ‘Burmese Grape’ to Dubai.