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Dear Friends,

Today marks the culmination of a long campaign for 2014 Lok Sabha Elections. I addressed my final rally in Ballia, the land of the hero of 1857 Mangal Pandey, in Eastern UP.

Since September 13th 2013 when the responsibility of being the BJP’s PM candidate was given to me, I have been travelling across the length and breadth of India. Friends in the Party told me that I have addressed rallies and programmes in almost 5800 locations, covering a distance of over 3 lakh kilometers. The number of rallies I addressed in this campaign season is 440, including the Bharat Vijay Rallies that I began with the blessings of Maa Vaishno Devi on 26th March 2014.

Extensive, Innovating and Satisfying: The Story of 2014 Campaign

The campaign was a wonderful opportunity to once again witness India’s celebrated diversity, the vibrancy of the people and the beauty of our culture. Working for the Organisation I have travelled across India in the past but this time it was very different. 

The unprecedented blessings I have received from the people have been very humbling. Conventional wisdom would suggest such a campaign would be tiring but I am experiencing a deep satisfaction and freshness that one would feel after a long and elaborate Sadhna. Through the campaign I got to worship the Janata Janardan.  

When I look back at the entire campaign, three words come to my mind - Extensive, Innovative and Satisfying. 

Throughout our campaign, we took agenda of development and good governance to every corner of India. People are tired of false promises, corruption and the same old tape-recorded messages ridden with dynastic references only to hide one’s own failure. They want a better tomorrow and NDA is the only alliance that can provide this change.

Nothing made me more glad than seeing the enthusiasm of our Karyakartas! They have worked tirelessly throughout the campaign. Seeing a rally on TV and social media is one experience but working on the ground is something out of the world! We do not view campaigns through the limited prism of electoral victory or defeat. A campaign becomes a life changing experience for the Karyakartas. It is a golden opportunity to strengthen and expand the Organisation and increases the bond between the people and the Karyakartas. Our Karyakartas went door-to-door and spread the Party’s message and we are very proud of them. Our campaign is the story of the hardwork of each and every BJP worker, who has selflessly set out to create a better India for future generations. 

In the entire campaign we received the continuous support and guidance of the leaders of the Party. We derive immense strength and inspiration from the solid experience and wisdom of our leaders and their active participation in the campaign gave us an impetus and boosted the confidence of Karyakartas. 

This campaign will be remembered for path breaking innovation. In a polity where political campaigns were more about one-way communication, our Chai Pe Charcha was an innovative break from the past.  Charchas were held in over 4,000 locations across India. During these Charchas, I sat for hours and heard the views of the people and then answered their questions on a wide range of issues. One of the Charchas was held in Wardha (Maharashtra) where I met families of farmers who had committed suicide. I was really saddened. After so many years of freedom, our farmers are still ending their lives even as the present Government watches on silently. For how long can we let this go on?

Innovation was seen in the Bharat Vijay 3D rallies. In one month I addressed 12 rounds of 3D rallies covering 1350 locations. The response to the 3D rallies was phenomenal. So many youngsters wrote to me on mail and social media ‘thanking’ me for coming to their village. People told our Karyakartas- we want to meet Modi ji on stage…such was the buzz these rallies generated.

For the first time in the history of Indian electioneering an exclusive volunteer portal was set up in the form of India272+ (http://www.india272.com). All one had to do was log in and begin work either online or by participating in the onground activities. Through India272+ we sought inputs from our volunteers. I was truly enriched by their ideas and contribution. Such forums have the potential to revolutionize campaigning and create a paradigm shift in interfacing and mobilizing well-wishers.

It was amazing how all forms of social media were innovatively used throughout the campaign. This includes the ever popular WhatsApp- a lot of friends showed me innovative WhatsApp messages, campaign slogans and infograhpics that were hugely popular. After casting my vote I shared my own Selfie and called for your Selfies. This generated tremendous buzz on social media. I also had a free and frank interaction with several friends from the print and electronic media. I was interviewed by the Hindi, Regional and English media.

I cannot forget the affection I have received in the last eight months. The events of Patna will remain etched in my memory- there were live bombs on one side but the resolve of the people prevailed. Nobody left the venue of the rally. I had a clear message that day that I repeated often during the campaign- we can decide whether we want to fight each other or we want to unite to fight poverty? The former will lead us nowhere while the latter will take our Nation to greater heights.

Most importantly I wish to thank the people of India who joined our rallies, 3D events and Charchas in large numbers. People cutting across all age groups and transcending barriers of caste, creed or religion joined us. I often said that Narendra Modi or any one else is not fighting these elections. The people of India have taken these elections on their shoulders. Each and every citizen of India has become a driving force of change.

In most places where I addressed rallies, it was very hot yet people came in record numbers. A few days ago when I was in Visakhapatnam, it suddenly started raining during the rally. Yet the people remained. No words will be able to convey my gratitude to the people. I assure the people of India that I will repay this overwhelming affection with unprecedented development that will lay the foundations of a strong India.

The campaign has ended today but one phase of the Elections remains. I urge all those voting in the final phase to vote in record numbers, especially the youth. Please go to vote, take your family and friends to vote. Every vote matters! 

As I travelled across India I could not help but think- there is something in this soil that makes India special. History is full of examples of how our land has shown the way to the world and today once again, our destined role of a Jagad Guru calls us. Let us rise to the occasion and create a strong, developed & inclusive India that will show the way to the world. 

Yours,

Narendra Modi 

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An Epochal Mandate
May 22, 2014
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Narendra Modi has reshaped the National Political Space

Political Movements at the National Level in India have broadly four schools of origin. The foremost historically was the Indian National Congress and its offshoots which include the present day Congress Party. The Communist movement that owes its origins to the erstwhile USSR and to some extent present day China has practically become irrelevant in India. The Socialist movement that traces its origins to Ram ManoharLohia and Jayprakash Narayan has since splintered into narrow regional or caste based parties with little national weight. Assorted regional parties and recent political upstarts can barely lay claim to any national space. At the national level the political space before India went polls in 2014 was largely dominated by the Congress Party with the BJP mostly looking like a Super Regional Party.

To fully understand the magnitude of the 2014 Lok Sabha results in favor of the Narendra Modi led BJP one needs to recognize how the National picture stands flipped with the BJP occupying the dominant National Political Space stretching all the way across the North and the West while recovering ground down South and making heavy inroads into the East. In stark contrast lies the Congress which is not only down to its all-time historic low tally but has also now been reduced to a super-regional party with practically no presence in the large heartland states.

Congress has been reduced to a super-regional party with no heartland presence

Consider the extent of the Congress wipe-out –

An Epochal Mandate

Starting from Jammu & Kashmir it has no representatives in the Lok Sabha in the Northern States of Himachal Pradesh, Uttarakhand and the National Capital Region of Delhi. It has been reduced to single digits in Uttar Pradesh, Punjab and Haryana. To the west it has zero MPs from Rajasthan, Gujarat and Goa while Maharashtra its erstwhile bastion managing only single digits presence. In the South the Congress has zero MPs from Tamil Nadu and Seemandhra it has been reduced to single digit presence in Karnataka and Telangana. The Congress has no presence in Lok Sabha from Jharkhand, Nagaland, Odisha, Tripura and Sikkim to the east. Even most Union Territories turned their back on the Congress. The Congress today suffers the ignominy of having no state with double digit MPs in the Lok Sabha even as it is being challenged by Jayalalitha’s ADMK and Mamata Banerjee’s TMC for the principal Opposition space in the Lok Sabha.

This is the magnitude of the damage inflicted by Narendra Modi’s campaign on the Congress Party.This however does not even begin to tell the story of how Narendra Modi has reshaped the BJP’s electoral landscape perhaps irreversibly so.

Narendra Modi has stitched a new Social Coalition

With a record 282 Lok Sabha seats out of the 543 Narendra Modi is the first non-Congress leader to have led his party to a simple majority in the Lok Sabha. This is a national feat that has so far been the exclusive preserve of the Nehru-Gandhi family.

If the magnitude of the win tells the story of the BJP’s national spread today it is the demographic complexion of the win that tells the real story of the BJP’s national depth.

An Epochal Mandate

The BJP won 40 out of the 84 Lok Sabha seats reserved for the SC community, almost 47% of seats with many dalit Women MPs winning from these seats as well. The BJP also won 27 out of the 47 Lok Sabha seats reserved for the ST community, almost 69%. The NDA alliance between the different parties garnered a staggering 62% of all SC seats and 70% of all ST seats. With 28 women Lok Sabha MPs the BJP also hit a new benchmark of 10% of its tally going to women.

Narendra Modi has not just led the BJP to victory on terms unimagined but has done so riding on the back of wave a demographic wave of aspirations unlike anything the BJP had ever managed in the past. Narendra Modi’s BJP has shattered all previous political stereotypes traditionally associated with the Vajpayee/Advani era BJP of the 1980s-190s and the erstwhile Jan Sangh. The social coalition that Narendra Modi has stitched is unique in its demographic complexion, its geographic spread, its gender mix and its mandate.

This Mandate of Hope and Aspirations must shape Narendra Modi’s Team

This is a mandate for Narendra Modi to realize the neo-aspirations of a large swathe of the population cutting across caste, regional and religious fault-lines. It has empowered him to take India in a new direction without bowing to any kind of parochial pressures, without giving into any kind of petty piques and without indulging anybody’s sense of entitlement to pelf or privilege in the next Government.

This mandate also marks the beginning of a new epoch in the broad political movement that gave birth to the Jan Sangh in the 1950s and the BJP in the 1980s. If its first generation was the Dr. SP Mookerjee, Pt. DeendayalUpadhyay era and its second generation was the Atal Bihari Vajpayee, L.K. Advani era, we now mark its third generation under Narendra Modi. Apart from the national mandate to govern India he now also has the political mandate to remake this movement to reflect his philosophy of Governance.

A billion dreams and aspirations now look up to Narendra Modi. As he goes about the process of forming his government it is these dreams and aspirations that must shape and influence the composition of his team and nothing else.